Vimeo vs YouTube: Marketing Guide for Video Content

Online videos today are arguably one of the most popular ways in which we read, sell and entertain. And it's no wonder that, according to Recode, 82 per cent of all internet traffic is expected to be video by 2021.

Due to internet media sites such as YouTube and Vimeo, video has become a popular marketing tool. But when it comes to video marketing, which one is best for your business?

What is Youtube ?

YouTube was created in 2005, and is by far the largest online social video sharing site. There's no limit to what you can find on YouTube, from baby giggles and makeover videos to movie trailers.

You can link, upload, and share content if you have internet and a desire to make a video.

What is Vimo ?

Unlike YouTube, Vimeo is a video sharing site founded by filmmakers back in 2004 who wanted to share their artistic work and personal moments from their lives. The notion caught on and attracted people of like mind. Today Vimeo is a favorite tool for 70 million creators including movie makers, animators, and musicians.

Although smaller than YouTube, Vimeo has built up a community targeted towards a market that is more "artsy artistic."

Vimeo vs. YouTube: Audience Reach & Engagement

YouTube

As described above, youTube takes the cake with 1.8 billion active monthly users when it comes to hitting the audience. Furthermore, Google owns YouTube and is the second most searched site right after Google itself. YouTube is also available in more than fifty languages and in every region.

While their scope is limitless, YouTube's size is also their downfall. There are so many choices for audiences and it's extremely high competition. Even if you've made a beautiful, high-quality video, there's a risk that it might get lost in the background.

Because YouTube is so huge, free and has so much competition, its audiences are also not always the most professional, positive people. YouTube audience can be ruthless.

Vimo

There are 240 million active Vimeo users per month today. Since Vimeo is smaller and more focused, your videos have a higher chance of being found and followed within their network powered by community. There is less competition than on Facebook and the selection over quantity is sometimes higher.

Or put it that way, the figures of Vimeo simply can not compete with YouTube. The video traffic capacity is significantly lower.

Because it's smaller and designed into a group mentality, Vimeo's audience appears to be more positive and less violent than youTube.

Vimeo vs. YouTube: SEO

YouTube

Considering that YouTube is owned by Google and is the second most popular website on the internet, It is the best SEO alternative. YouTube videos also rank for keywords in Google. For example, if you type in "how to style short hair" the top one position page all belong to different videos from YouTube.

As a result of the SEO success of YouTube one has to ask the question, is Google showing favoritism here?

Vimo

Although Vimeo videos may definitely rank for certain Google keywords, it simply doesn't have the same SEO capabilities as YouTube.

Vimeo vs. YouTube: Pricing

YouTube

It is a free service which basically allows anyone to upload and share videos without having to pay. Businesses can also get free use of YouTube. YouTube is a clear winner here for those with budget constraints.

Vimo

Vimeo provides a free individual version but with restricted features including 500 MB of storage per week. Of business plans, there is a 30-day free trial, which is charged annual subscriptions based on a tiered price model.

Vimeo vs. YouTube: Ads

YouTube

Since the service provided by it is free, they make their money from advertising. Normally, when you open a video, you are forced to sit through 5-6 seconds of the ad before you have the option to skip it.

Nonetheless, YouTube does offer an ad-free Premium subscription which can have a negative impact on some viewers.

Vimo

Thanks to paid subscriptions, Vimeo makes their money so businesses and video producers can offer great videos without annoying ads popping up. We are working on their business model so it looks like this great feature won't change anytime soon.

YouTube vs. Vimeo: Monetization

YouTube

If you have 10,000 views or more on your YouTube channel, YouTube encourages you to sign up for Google AdSense to join their partner programme. YouTube essentially gives you a discount for the advertisements that show on your video.

Most creators of YouTube content also use platforms such as Patreon that allow viewers to help their favorite channels by making a donation.

Of course, content creators can also capitalize on making money by using their videos to sell their products and services.

Vimo

Because Vimeo has no advertising, there is no reason for capitalization there. One cool thing they offer, however, is Video On Demand, so viewers can pay you to view their videos. To trigger this feature you need to have a Vimeo Pro account.

Unlike YouTube, content creators can also sell their products / services through Vimeo, find sponsors, and use services such as Patreon to get donations from viewers.

Vimeo vs. YouTube: Upload & Storage Capacity

YouTube

You can upload videos up to 15 minutes in length by default according to YouTube. You can also upload videos for those who have a registered YouTube account longer than 15 minutes. The maximum file size for upload is 128 GB, or 12 hours. YouTube doesn't limit the amount of videos you can post, either.

Vimo

For those who use Vimeo to free, the cap is 500 MB per week and 10 files per day, but the paid services offered by Vimeo provide improved upload and storage limits. Their Plus Plan allows 5 GB of weekly video uploads with a maximum file size of 5 GB although there is no limit on how many videos you can upload. Each week the Pro account comes with 20 GB of storage space but each file size must be less than 25 GB.

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