Started to watch a music video but after a couple of hours, people find themselves watching a tutorial or something for which they didn’t even open the app. Yes, this is the power of YouTube that makes users stick to it. But what’s the fuel which runs the engine of YouTube? Content, of course! Now from a creator's point of view, this is an outstanding opportunity as well as challenging because the thought of being famous here is not only your plan of action. Is it? No. There are many others with the same vision as you. All of us want to grow our influence on this amazing platform ‘YouTube’. But how do you do that when starting from scratch with zero subscribers? Check out this post and get to know how to gain success as a YouTuber.
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Get started as a YouTuber
Never mind! The first videos are going to be the worst videos though you may find them awesome. Consider them to be a part of your learning on this journey to become a successful YouTuber. All it takes is a start, so shoot your video and upload!
Share your channel
Don’t hesitate to share your channel with your friends and family when you start. After all, they are going to be the best supporters in your initial days. However, not all of them would be interested but you can rest assured that your close network can never show you a thumb down.
Now, you are a new YouTuber but the maximum chances are that you have been on other social media platforms like Facebook and Instagram for quite a while. Here you go; you got more audience to share your channel with. Make sure you publish it everywhere and repeat it very often.
Put in some passion and let people decipher your vision for YouTube. Discuss it with almost everyone whom you feel might be interested in the videos which you upload. Be it a cafe, event, restaurant, or any other place you visit, don’t forget to keep your passion alive far and wide. You never know, you might find your first subscriber right in front of you.
A focused niche is powerful to become a successful YouTuber
A very important step to consider if you want to earn success and fame as a YouTuber! If we talk about reality, by any chance if you are trying to reach everybody, you might end up reaching nobody. Be crystal clear in defining your audience for a particular niche that you are working on.
Let’s say, for example, if you have a channel based on gardening then your target audience is the people who are interested in gardening. Others won’t care and that’s good. Maybe you are thinking that will reduce the number of views for you, right? Don’t worry. The formula is simple, start small to get big.
But, how do you understand your target audience? Start with answering these two questions which will help you find the ones.
- Why would people be interested in your content?
- What is your value proposition to that audience?
Take part in other videos
This step is not necessarily about the video that you upload, but it’s something you should do for bettering your chances as a YouTuber. As per the second question mentioned above, adding value is salient here.
Visit other videos on different social media platforms that you feel might be interested in your content. Build a community, engage with their content, like, comment, and create value for others. In this way, people might want to support you as you are supporting them.
It won’t happen all at once, but when you keep doing this it is for sure that you are going to get noticed. Catchy name and your worthy reverts can increase your chances for the same.
Fundamentals should be your center of attention if you're thinking of becoming a popular YouTuber
Make sure you don’t ask directly for subscribing to your channel. Let them decide. Once they notice you and visit your channel and find videos that interest them, they are more likely to subscribe by themselves, or at least you will get views.
This is something that applies to every industry and definitely on YouTube too. This means as a YouTuber, you should check if you're doing the basics things perfectly.
- Are you focusing on your title?
- Do You Focus on the thumbnails?
- Hope you are tagging your videos?
If the answer to all of them is yes, you are good to go. Because almost every YouTube success story starts with basics so never think of discounting these steps.
Content isn’t the king, it’s the kingdom
Without valuable content, no superpower can help you achieve success as a YouTuber. Is your video making someone laugh? Is it answering a question it's all about solving a problem? What is it doing for someone’s life? The answer should be clear to you and make that happen. This way you take a smooth take-off!
At the end of the day, success on YouTube comes down to consistent, strategic, and quality content. Perform good research and preparation; learn about some trending topics as a video idea to improve the strength of your content.
Being consistent with a long-term commitment is indeed, a great move to keep your audience intact. Post at least one video every week, and in the meantime, you will learn the strategies that work to draw your audience’s attention to your videos and resulting subscriptions.
Searchable content brings discovery
Did you know, YouTube is the second largest search engine? Yes? Then you can clearly understand the difficulty level behind your videos to be found. People are not going to search for your channel but the topic they are looking for.
Of course, you want your video to be there in the results, especially when you are a new YouTuber and people are hardly watching your videos. Put some effort into stating the topics clearly in titles with catchy thumbnails. With time you will learn the tricks which work but make sure you keep evolving.
Last but not the least
What channels do you watch and why? Why do you subscribe to the channels which you watch?
Ask these questions about your content and you should have a worthy answer. Otherwise, you might be posting quite a lot of videos but not getting subscribers and wondering why not.
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