Long gone are the days when uploading videos on YouTube was considered just a hobby. Since its inception in 2005, YouTube has evolved from a small, video-sharing social media website to a powerhouse in entertainment and video content creation. Users who started out as mere hobbyists a few years ago have now achieved proper stardom thanks to this platform.

YouTube stars are no less than celebrities, and we are not just talking about popularity. There are several Youtubers that rake in millions of dollars yearly from the content on their channel. Their online fame has also helped them transition into mainstream media. Big names like PewDiePie and Logan brothers got opportunities to sign deals with companies like Disney. But even if you are not picked up by a big media company, your fame is not any less important. Famous Youtubers carry a lot of clout and make considerable amounts of money through their channel, even without the support of any mainstream media company.

If all of this is still not enough to convince you to start your own YouTube channel, then continue reading. In this article, we will talk about why you should start a YouTube channel. Whether you are a small business owner, a person with a lot of views, or someone who has an interesting hobby, YouTube is the place for you, and we will convince you of that.

Money

Let us start off with one of the most practical and obvious reasons for starting a YouTube channel: Money. You can actually make money from the videos that you upload on YouTube. YouTube is owned by Google, which has an ad service known as AdSense. To put it in simple terms, YouTube puts some ads in your videos, and your get a percentage of the money YouTube/Google is making from the ad. Keep in mind that in order to make money from your videos, you will have to set up an AdSense account and enable your channel for monetization. That also means that you have to abide by YouTube policies for monetization. Content creators often run into problems, where a certain video they made will not make them any money because it violated a certain YouTube monetization policy.

How easy is it?

How easy is it?

In the interest of full disclosure, it should be mentioned that it is not easy making money from videos alone. Many of the famous YouTubers that you know about today, those who are raking in millions of dollars every year, had very humble beginnings. For quite some time, they were barely making any money. Why is that? Well, since your money comes from ads, the amount depends on the number of people who see that ad. So, when your channel is new, you will not have that many views, hence, you will not make much money.

But it all about persistence and striving for excellence. If you go back and see the earlier content of famous YouTubers, you will notice a drastic change in the quality of the content. That is not just because they did not have great technology back then. It is also because they were not putting in as much effort and investment into their channel as they are now.

Growing your channel

Furthermore, popularizing your channel is not just dependent on the quality of your content. It is also about how well you understand the YouTube algorithm. For instance, if you do the following things, your channel will grow at a decent rate:

  • Your channel’s homepage and artwork should be professional and reflect the theme of your content.
  •  You should always engage with your audience by liking their comments and responding to them.
  • Try to prompt your viewers to comment by asking an interesting question or organizing a giveaway.
  • Try to optimize your video titles by including popular keywords related to the topics of your video
Growing your channel

These are some of the helpful tips you can use to grow your channel. The more your channel grows, the more money you will make. Keep in mind that in YouTube, just like any other business in life, you have to invest time and money in order to get returns.

Money from sources other than views:

Good thing is that AdSense revenue is not the only source of income available to a Youtuber. Another way famous YouTubers make money is through endorsement deals and promotions. Let us suppose your YouTube channels is about making food and recipes. Now, once you start to have a considerable subscriber count and video views, then it means that not only is your content reaching a lot of people, but people also like what you are talking about. This will attract different brands who will contact you to endorse their product and recommend it to your subscribers.

sources other than views

This is essentially an ad, but you have total ownership of the money that comes from it, unlike the percentage system of AdSense. This is known as the influencer method, and is used by popular accounts on other social media platforms like Instagram, Snapchat, TikTok etc. In fact, endorsements are a big way that many famous YouTubers augment their paychecks.

Share your passion with the world

While money is something you can definitely get from your YouTube career, it is not the primary reason why most channels get started in the first place. The basic reason to start a channel is usually the people’s desire to share something with others. Humans are social creatures, which is why social media has such a high level of influence in our lives. There is an innate desire among us to share an experience with others. And that is why most YouTube channels are made.

For instance, in 2009 a boy had a really impressive killstreak in a Call of Duty match, so he decided to record it and put it online. He probably did not imagine getting fame or money from it at some point; he just wanted to share it with the world. 11 years down the line, and Ali-A is one of the biggest gaming YouTubers in the world with a combined videos view count of more than 4 billion. 

That is how nearly every famous YouTuber got started. PewDiePie’s initial videos were in Swedish; he did not even think about reaching out to a global audience.

So, if you have a passion or a hobby that you really like, share it with the world. You will be surprised by how many people with similar mindsets and interests you will find. Who knows, your talents might even turn you into a celebrity one day!

Developing your skills

This point ties in with the last one about sharing your passion with the world. Sharing is not just about letting people know that you can do something cool. It is also about grooming and self-improvement. It is about getting better at your craft by trying new things and learning from your audience.

Take the personality behind the popular Indian YouTube cooking channel “Rajshri Food”, which specializes in vegetarian cuisine. The founder of the channel stated how initially she wanted to just share a few recipes with the world. Then due to the requests and feedback from her audience, she started to take her cooking seriously and her style evolved a lot. Later on, her husband became involved with the channel too, and today the couple runs a successful business which is about providing quality tips for delicious vegetarian food.

Developing your skills

As inspiring as this story is, it is not unique. A lot of Youtubers have claimed that posting content on YouTube made them want to improve their craft. Of course, there is the competitive aspect as well. You want to make sure that you are providing your subscribers and your viewers with something unique and different than everybody else. But if you are truly passionate about what you are making your videos about, it will not seem as work to you.

Conclusion:

If there is one takeaway, we would like you to have, it is this: there is no downside to making a YouTube channel. What is the worst-case scenario? Your channel will not take off, and you might give up after a while? What’s the big deal? It is not like you would require any special investments for your channel. Everyone has a phone with a decent camera these days. That is good enough for you to make your first video.

On the other hand, the upsides are quite a few. You will learn more about your craft, than you could have ever imagined. You will receive validation and praise from countless people around the world, which can only be good for your self-esteem. And, if it goes really well, you might even be able to make a living out of it.

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