The final step of marketing is often running an advertising campaign on YouTube via Google Ads. Google offers different types of advertising campaigns at different prices for your convenience. You can choose any of the plans that suit your needs. Going forward, we will explore all the possibilities and opportunities you have when you start a campaign on YouTube. If you want to know how to advertise on YouTube, then keep reading.

Types of Advertising Campaigns

If you want to know how to advertise on YouTube, you will have a lot of options. There are six kinds of ad options available in the campaign and they have different pricing options for each.

Skippable In-Stream Ads

These kinds of ads appear before, during, and after other videos on YouTube and the web pages that are Google video partners. These ads can be skipped by the viewers after 5 seconds. If you have to run your campaign to increase sales, leads, website traffic, and brand awareness, then you can use this option of advertising.

How to Pay?

It is based on CPV marketing. You only have to pay if the viewer watches at least 30 seconds of the video ad, or full if it is shorter than 30 seconds. Based on Target CPA, Maximize, and Target CPM conversions, you have to pay according to impressions.

Non-Skippable In-Stream Ads

Non-skippable video ads are similar to skippable video ads; however, users cannot skip the ads and have to watch them till the end. They are usually 15 seconds long or less. This campaign is suitable for brand awareness.

How to Pay?

This campaign uses Target CPM and that is why you have to pay based on impressions.

· Video Discovery Ads

Video discovery ads are made using the thumbnail from your video and some text. These ads invite people to click on the ad to play it. The ad won’t begin playing unless they click. Thus, these ads usually appear on the homepage, YouTube search results, and related videos. The duration of the ad varies depending upon the place it appears. Product awareness and campaigns without goals can use this type of campaign.

How to Pay?

You will pay based on the number of clicks your ad gets; you will only need to pay if viewers click on the ads to watch.

Bumper Ads

Bumper ads’ duration is 6 seconds or shorter. The ads cannot be skipped by the viewers. Bumper ads are used for brand awareness campaigns and to increase the reach of your channel.

How to Pay?

These ads use Target CPM, so you will have to pay based on the impressions.

Out-Stream Ad

Out-stream ads begin to play without music when viewers are scrolling on the homepage. Viewers can choose to unmute the video if they want to watch it. Ads will only appear on the webpages and apps that are Google video partners because they are mobile-only ads and are not supported on YouTube. On webpages, ads appear in banners but out-stream ads appear as banners, interstitials, in-feed, native, portrait, and full-screen modes in apps. You can use them to increase both brand awareness and reach.

How to Pay?

Out-stream ads are based on viewable-Cost-Per-Thousand-Impressions (vCPM), so you have to pay when a viewer watches your ad for 2 seconds or more.

Masthead Ads

Masthead ads appear verily on desktops, mobile apps, and TVs. For the most part, the ad auto-plays on mute for about 30 seconds, and then the video’s thumbnail appears. If users click on the thumbnail or the video, they will exit the watch page and will be directed to your channel. You can use it for a new product or service awareness as it can direct a large audience to your channel in a short time.

How to Pay?

You will be charged based on Cost-Per-Thousand-Impressions (CPM) because the ads are available only on a reservation basis. Google’s advertising team can get you the estimated rate and impression goals of the campaign if you contact them.