How to Advertise on Twitter

The Twitter Ads platform went live some years after Twitter was launched. The Twitter's own advertising platform has enabled countless companies of all sizes to reach new markets, expand their target audiences and generate profit since 2010. The platform has been fostering a brand-friendly atmosphere from the outset that has helped small and medium-sized businesses grow.

More than half of social media managers believe that Twitter is the platform that leads the market in terms of return on investment since 94 percent of users of the social network claim they plan to buy a product after they discover it on Twitter. We'll be teaching you in this article how to advertise on Facebook.

Types of Advertising on Twitter

If your organization has reached a decision to start advertising on Facebook, you can do this by three different ways. Promoted Tweets, Promoted Trends and Promoted Accounts all offer different opportunities so let's look at each of these choices more closely.

1.Promoted Accounts

Up to 85 per cent of users reported supporting accounts helped them find new businesses selling goods they were searching for. The real purpose of the promoted accounts is to make your Twitter account visible to the target audience and so gain more followers.

Promoted accounts appear in Twitter user timelines that fit into your target group and appear in Who to follow suggestions or search results as well. If you choose to advertise an account, your future customers will be able to increase its exposure and availability.

2.Promoted Tweets

Any message that you share on Twitter is considered a tweet, and a tweet sponsored is just the kind of tweet that a company has paid for so it can reach more people. A supported tweet is shown on the pages of the recipient, the mobile app on Twitter or high in the results of the search. You can comment on, retweet or like promoted tweets, which creates a great opportunity for Twitter users who don't follow your account to present the services your company offers to. They also allow you to pick a target group and recommend the products that you think may be needed.

3.Promoted Trends

A trend on Twitter is defined as a topic which is being discussed most frequently at the moment. You can find the latest trending topics on your Twitter account in the Discover tab, so using a trend promoted to advertise the products and services of your company helps you to promote a hashtag at the very top of the Discover list.

After somebody clicks on the hashtag, they will be able to see a promotional tweet as well as a list of results for the given topic. When people start using that hashtag, more users on Twitter can hear about your sponsored tweet and encourage you to organically increase the number of your followers.

Types of Twitter Ad Campaigns

The most common method of creating an ad campaign on Twitter is to combine several ad products, although you may also use a single ad product for the same purpose. These are the types of ad campaigns that marketers on Twitter usually use the most.

Tweet Engagements

This is a simple ad campaign which aims to increase the number of people on Twitter talking about your brand. You only have to pay a user for the first engagement, while all other campaign results are free.

Lead Generation

This service allows you to create Lead Generation cards in the ad manager of Twitter which contain the email address of the user and their real name as well as the platform's username. The list of possible leads can be accessed from your Twitter Ads account.

Clicks and Conversions

This advertising strategy seeks to direct as much traffic as possible through your website. The service is paid per button, so that you don't have to spend a lot of money on a campaign that doesn't yield results.

Awareness and Followers

If you want to raise awareness about the brand, then the best solution is an awareness campaign. This type of campaign presents your profile to an audience that you are unable to reach, and is the only type of campaign that is based on impressions rather than engagement rates. Follow-up promotions aim to increase the Twitter account's follower base.

Fees and Payment

Twitter Ads lets you choose between full service and self-service. If you choose to independently create your campaign you will be in charge of the entire process, while the full-service system also includes platform support.

You'll only have to pay for the results obtained in either case, while the amount you'll pay for each click is calculated through the auction system.

How to Set up Twitter Ad Campaigns

Creating a new ad campaign is a simple process that can be completed in just four steps. Here's how you can set up your first Twitter ad campaign and start enjoying its benefits.

Step 1

Open Advertising Director on Facebook. You will be able to see campaign goals on the left side of the screen, select the ones that are most appropriate for your campaign and then press the Build Campaign button. This action will open a new window where you can give your campaign a title, or decide when you want to start the campaign.

Step 2

You'll be asked to define your target audience in the following step. The platform offers a wide range of options to target, including gender, postal code or language. Through the process, Twitter Ads offers support, so you can maximize effectiveness and reduce campaign costs.

Step 3

Once you've defined the target audience as precisely as possible, you can move on to set your budget. By setting the financial limit to your campaign you can control how much you are spending on ads on a daily basis.

Step 4

You'll be prompted to select a tweet you want to promote at the end of the ad campaign setup. The platform gives a list of tweets that already exist, but you can also insert the tweet created by your marketing team. Before you hit the Publish Tweet button and start your new Twitter Ad campaign, you can also upload media.