Gaining Revenue: Do Twitch Streamers Get Paid For Views?

In the pandemic, everyone was looking for a source of entertainment as they were stuck at home. The live streaming platform, Twitch, provides content across the world. There were more than 100,000 live streams available, and people could find a variety of streams catering to different categories and languages. Not only did it become an entertainment platform, but for streamers, it became a source of income. 

You will be surprised to know that streamers worldwide are making millions. The top streamers were making millions every month. But for streamers to earn revenue, they have to invest a lot of time, and it is a must to become a Twitch Affiliate or Partner. 

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Twitch Partners and Twitch Affiliates

The first step to start earning revenue is to build a community of your own. The creator has to make a name for themselves. The competition is high on Twitch. You will know you made it in Twitch when you get enrolled in two different programs; Twitch Partners and Twitch Affiliates. There are criteria for each program.

To become a Twitch Affiliate, you need to have:

• More than 50 followers.
• Average 3 viewers.
• It is also important to stream at least 8 hours a month, and you should stream for about 7 days. 

To become a Twitch Partner, you need to have:

• Average 75 viewers per stream.
• You need to stream 25 hours and go live at least 12 times.

These programs are exclusive, and you need to work hard to become a partner. 

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How Do Streamers Earn Revenue? 

After becoming a Twitch Partner or Affiliate, streamers will unlock a few features which can help them earn revenue.

• Subscriptions: You must have heard about the subscriptions on Twitch. But not every streamer has this option. Once you become an Affiliate or Partner, you will unlock this feature. Viewers will be able to subscribe to you to support you, and in return, they will claim certain perks. 

The monthly rate of a Tier-1 subscription is $4.99. You will gain 50% of it, and if anyone subscribes to you using their Twitch Prime, you will gain 100% revenue. 

• Advertisements: Streamers have the option to run ads on their stream. In return, Twitch will provide them revenue for every 1000 views. You can run ads for either 30 seconds or 3 minutes, and it is up to you. 

Twitch Partners get higher revenue from ads as compared to Affiliates.

• Bits: Bits are donations used by viewers to cheer for their favorite streamer. The viewer will have to buy Bits from Twitch to cheer for the streamer. 

The streamer will receive $0.01 per Bit. It is a good way to support the streamers you like.

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• Trading in-game rewards and games: Twitch Partners can sell games and in-game items. Suppose a streamer is playing a game that Twitch has promoted. They can sell in-game items for that game. A box will appear below the video player from where viewers can make a purchase.

Sponsors

Twitch is a live streaming platform; viewers and streamers can interact for many hours a day. An online hub is created, and they can get to know each other. Streamers can pitch an idea to their viewers, and the viewers will likely agree with them as long as it falls under the moral spectrum. 

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If pitched correctly, streamers can do a lot for sponsors. If a company has sponsored a streamer, they can sell their products by telling their viewers how it benefits them and more. 

Sponsorship is one of the best ways to earn revenue on Twitch, as the streamer will directly profit from it. 

Do Views Generate Revenue?

Streamers on Twitch can gain revenue in different ways. However, they do not get money on the basis of their views. The viewers can make their profit indirectly as the more viewers they get, and they can expand their brand. 

If you get a lot of viewers, there are chances of you receiving more subs, donations, and bits than a streamer with fewer views. 

So the answer is NO! Streamers will not get money for their viewership, but high viewership can indirectly increase their revenue. 

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Conclusion

For streamers to start earning income on Twitch, first, they will need to become part of the Twitch program. There are streamers like xQc, Tfue, Tarik, and more who are earning millions every month. 

Twitch streamers do not earn money directly from viewership. But there are other ways in which a streamer can earn income. It has been mentioned above. 

So, if you are an aspiring streamer, you need to put in a lot of effort to start earning revenue on Twitch.