Tumblr is a blogging platform. However, not many people are aware of it or use it to their benefit. The platform has been around for ages now and is a very popular website among fans and even some popular celebrities, like Taylor Swift herself. It is not like your staple social media platform. However, the platform is so unique and one of a kind, wondering what is Tumblr quite common.

what is Tumblr

Tumblr, although quite understated, won the biggest International Internet award Webby Awards for Best Online Community in 2021. This platform has gained immense popularity since then and is infiltrated by more and more users across different niches.

The good thing about Tumblr is its versatility. There’s no one standard thing to the platform. You get to explore multiple sides to it, which is a reason why it is quickly ebbing to the top of the list. If you are new to Tumblr or want to open an account on it, this article should guide you.

What is Tumblr?

Since this is a guide for beginners, let us start with the basic definition. Tumblr is a platform that services microblogging. The platform offers the users a multitude of ways to share their opinions, thoughts and talent using text-based content or other types of multimedia-based content like GIFs, etc.

Besides the text-based content, It is quite a visual platform, which means that the use of images, videos, GIFs, etc. are quite prevalent on the platform for credibility.

Upon creating a Tumblr account, you can follow other blogs, leave comments, reblog different posts or even connect with individuals via direct messages. The platform has quite a similar approach to Instagram or Pinterest, but with more text and lesser visuals.

How to Sign up on Tumblr?

Now that you know what is Tumblr, let us follow the steps for signing up to the platform. It is quite simple and doesn’t involve unnecessary complications, as you would think.

Here’s what you need to do:

  • Open your browser and then open tumblr.com on your browser
  • Once on the homepage, click on Get Started
  • Enter your email ID, select a username and password and then click on Sign Up
  • You have to then enter your age and then click on the checkbox that you accept the terms and conditions
  • Confirm you aren’t a robot and then click on Sign Up

Once everything is done, you will have to check your email inbox for the verification email for the platform. You can use the account once you have verified the account details.

How to create a Brand Blog on Tumblr?

More than half of the users on Tumblr leverage the platform for personal blogging and sharing of details and insights. However, if you are starting a commercial blog on It, there are certain factors that you need to be mindful of. 

The company needs to align their blog to the right brand page or even integrate a good approach to its prospective audience. Indulging in a well-elaborated concept is another factor that is worth considering when it comes to a brand blog on Tumblr.

When creating a brand blog on Tumblr for the first time, here are some tips you need to look out for:

  • Target the right audience with the content that you are sharing. Ideally, we’d recommend that you identify your target audience first, especially when it comes to their age and demographics. Once that is sorted, it becomes a lot easier for you to tap into the right mindset and publish the right kind of content.
  • Focus on sharing unique content. Tumblr isn’t your staple blog where you write 500-1000 words articles.It is about uniqueness, quirk and fun. Sharing new material can take your brand blog from nothing to the right depths of the audience.
  • Leverage the power of tags. Yes, hashtags work on Tumblr too and they work pretty well. So, if you are trying to reach your target audience with your brand blog, leverage the right kind of hashtags with your content.

With the right strategies in place, you shouldn’t have a lot of issues getting your brand blog in the right stream towards success.

How to Style your Account on Tumblr and what is Tumblr?

Besides the versatility and uniqueness, another thing that makes Tumblr stand out is its customization tools. From the kind of profile and header picture you’d have to the color theme and the font you’d display on your blog, Tumblr offers you a lot of tools that can make your blogging experience an extremely fun one.

However, if you are new and you want some styling tips for your Tumblr account, here are a few:

  • Focus on minimalism. You might want to include and integrate just about everything on your Tumblr account but this is where you need to exercise control. The minimal the design of the profile is, the cleaner and more sociable it looks.
  • When you are sorting out the theme to your Tumblr, try to balance it out with the color combinations you choose. You want your header, profile image and background and font colors to match well to the aesthetics of your account.
  • Stick to simple fonts. We can’t stress this enough but although Tumblr provides you access to a bunch of different kinds of fonts, we’d recommend sticking to the simple and standard ones. Those make your account look mature and stand out from the crowd.
what is Tumblr

Just because you are new on Tumblr doesn’t mean your account has to look like a novice. These tips should help you sort out the details well.

If you were confused about what is Tumblr and how it works, we hope this article gives you all the insights that you need. Keep in mind that Tumblr is more like a blog than a social media platform as many would often confuse it with. So, when you are creating an account, have the basic understanding clear.