Tumblr, written as Tumblr and voiced as “tumbler”, is an America based website that is used for social networking and microblogging. It was introduced in the year 2007 by David Karp and is presently governed by Automatic. On this platform, users can follow the blogs shared by other users. Bloggers can privatize their blogs too. Those who are bloggers can access other several features of this website from the dashboard interface.

what happened to tumblr

In simple words, it can be said that the social media world enjoys visible content like images and videos. This may be related to travel, lifestyle, meme, food and many other topics. The content on Tumblr can give a perfect amount of dopamine in such a way that can’t be accomplished by static posts. Although Tumblr had a joke after every text post, it was very unprovable for users to find a real video post in their Tumblr dashboard. The closest options were GIFs, which took a lot of time to get loaded and the users found it more exciting to keep scrolling instead.

What is Tumblr all about?

Though Tumblr had the potential of posting video content, it never gained that level of popularity like its other counterparts. People didn’t create an account on Tumblr for watching videos because there was nothing specific about the video format of this platform. As the dashboard was an endless scroll, just like TikTok, users didn’t prefer to sit just on a single post to watch a long video.

For those who needed lengthier content, you’d have to move to some other platform. Back then, there were many short videos on Tumblr. Though it was all fine with the users, the lack of video content on this platform didn’t allow the personalities on Tumblr to develop. You could also make a good blog without even letting others see your face or talking straight to your followers, and that is the main difference between acquiring fame by blogging fame and gaining success by becoming an influencer.

Tumblr was not an influencer platform actually but, there was a program it launched back in the year 2015. It is comprised of artists with their work to pair up with potential brands and promoters in paid campaigns. The structure of this program allows more or less the same opportunity of creating paid content just like a common influencer, but it still lacks many features incorporated in its competitor website.

What happened to Tumblr and when?

Those asking what happened to Tumblr should know that in December 2021 Tumblr, the famous blogging platform declares a newly imposed ban on adult content. The ban was enacted after Tumblr found its application to disappear from the Apple App system which has implemented new rules for the app developers, exercising control over how internet experience is gained by the users.

The ban on Tumblr hasn’t been a small concern for the website. The NSFW content producers are very less in number but their consumers have occupied almost more than a quarter of its user base. A lot of users gave raised petitions, started a massive protest, whereas, a lot of them simply chose to leave the site. However, making adjustments with the guidelines may not show the blog of creative aimed at the ban on NSFW, declared in its statement that the concern was about their rules.

There was a problem of child pornography that was addressed by Tumblr as it imposed a ban, from 17th December on the NSFW content. For creating a better place on this platform, the company will flag and conceal all the adult content like the appearance of sex acts, genitalia or any other body part. The move has created heavy backlash and users are fearing about the meaning of policy change for the space that was positive to body and sex that was used in developing community and discovering identities.

Tumblr has continually tried to solve concerns by making exceptions to the policy like art based nudity, erotica, gender surgery etc. But, it has always achieved failure in convincing users. The algorithm of Tumblr has targeted the regular creators on Tumblr with blog posts, like the one that explains the new community guidelines of Tumblr.

Why was the ban imposed?

The NSFW ban by Tumblr is the ultimate effort made by the platform that reached its peak in the early part of 2010 to remain popular. Tumblr is not the first of its kind to get banned, as it faced the same situation with the government of many other countries back in 2016.

what happened to tumblr

However, as it was a company thriving to acquire users, to be unavailable for download on all iOS devices was a huge loss. But, this decision has created prompts in the huge exodus from a community that that built the platform firstly. The community of Tumblr has always been better than most of the internet-based platforms where people can feel safe and continue exploring. Sadly, because of the lack of genuine alternatives which give similar value to body positivity, this community continues to grow in the online world.

The ban imposed by Tumblr on adult content has given rise to a new set of problems removing the unused technology. A law can enforce companies to make decisions that makes people feel unsafe and problems which arise when a company outsizes the influence on someone’s speech. It can also be referred to as a story depicting how people at marginal levels find that they are pushed out of the areas where they developed communities. So, Tumblr can also be the most suitable microcosm of problems faced by people on all platforms.

This is all that you should know about what happened to Tumblr. As far as the relevance is concerned, it can be said that the ban is still imposed on particular categories of content. Tumblr is undeniably a great platform for people who like exploring new types of content. It features a wide range of visual content including numerous images, videos etc.