The incidence of Tumblr has created a revolution among the masses, reaching out to different sections of people from across the globe. However, the one question that swirls around in people’s minds is, “Is Tumblr social media?” And, the answer is not as transparent as it seems. Ideally, it is and at the same time, it isn’t.

Is Tumblr Social Media

Tumblr isn’t a place for marketing your goods but Tumblr is an ideal place where you can engage your target audience behind the scenes. Blogging without any goal or a strategy is often what makes Tumblr shine through. If you are confused about whether it is your staple social media platform, we would say that it isn’t. 

This article will walk you through the basics of Tumblr to define whether it is a social media platform dominantly or a microblogging platform.

How does Tumblr work?

Unlike social media platforms that are quite restrictive, Tumblr is quite a different tale. Instead of restricting the type of content that you share, Tumblr works by allowing you to post just about any and every kind of content that you want to share with your audience.

Be it images, videos or even audio, Tumblr supports every kind of content type without any complications. Besides that, the users also have access to a range of amazing themes and customizable options that spruce up the look and feel of the whole platform. 

Tumblr also has a staple dashboard part, otherwise known as the news feed as you’d find on the other social media platforms. Under the dashboard, you have the option to keep up with the users, what works for them and what doesn’t. 

In case there is a post that you like or find value in, you can like or reblog the post to share the same with your followers.

What should one post on Tumblr?

While answering is Tumblr social media, another common question that people have is wondering what one should be posting on Tumblr. Tumblr is not like any of your other social media platforms. It is a mix of just about everything. It is not a photos-only platform like Instagram nor is it only a text platform like Twitter or LinkedIn, which are predominantly text-based.

Is Tumblr Social Media

Tumblr brings you just about everything that you can think of. From images to audio posts, you can find every piece.

However, when it comes to what you should be posting on Tumblr, there are a few factors that you need to be mindful of:

  • Start by identifying the niche of your platform and what you are more interested in. Ideally, we’d recommend that you share the kind of content that you vibe well with.
  • Once that is out of the way, focus on the content you are sharing. If you think your profile is the only one in your niche, you are mistaken. There are hundreds of other Tumblr blogs in your niche already. So, curate your content in a way that attracts the attention of the audience.
  • Sort out the hashtags. Tumblr’s outreach is heavily dependent on the hashtags you are attaching to the content. We would highly recommend that you post the content with hashtags that are relevant to your niche and will attract the right kind of audience.
  • Keep the content shareable and valuable to every user that comes across the post. Sometimes, you will come across blogs that are posting at random. Don’t be that kind. Have a harmony to the content that you are sharing on the platform. 

Deep Dive into Tagging Concepts

As we said in the earlier paragraph, tagging prospects in the social media profile is extremely important to manage. You need to ensure that the content that you are posting on Tumblr aligns well with the concepts and ideologies of the target audience.

However, one of the most crucial parts of Tumblr’s popularity and outreach depends on the hashtags. If you wish for your content to get shared across other potential platforms, you need to focus on tagging. 

Fun and witty tags can seem like a nice addition, it isn’t going to bring you the outreach that you need. Ideally, you want the tags to be popular, well-attuned to the algorithm so your account gets noticed by the right people.

Sometimes, all you need to do is treat these hashtags on Tumblr as keywords. You want to ensure that these tags are on-brand with your content, your account and the kind of profiles that you are trying to reach on the platform.

Can you make friends on Tumblr?

The biggest mark that comes up when someone asks is Tumblr social media is, “Can I make friends?” And, why not?

If you find some cool accounts that match your pace, interests and likes and dislikes, you can most definitely connect with them via direct message and become friends with them. Ideally, this is where most people think or treat Tumblr as a social media platform. 

Since you get to meet new people and communicate with them, it has certain staple or standard features of a social media platform that you’d likely find enticing.