The incidence of Tumblr has created a revolution among the masses, reaching out to different sections of people from across the globe. However, the one question that swirls around in people’s minds is, “Is Tumblr a social media?” And the answer is not as transparent as it seems. Ideally, it is, and at the same time, it isn’t.

Is Tumblr Social Media
Is Tumblr A Social Media App? 5

Tumblr isn’t a place for marketing your goods, but Tumblr is an ideal place where you can engage your target audience behind the scenes. Blogging without any goal or strategy often makes Tumblr shine through. We would say it isn't if you are confused about whether it is your staple social media platform. 

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This article will walk you through the basics of Tumblr to define whether it is a social media platform dominantly or a microblogging platform.

How does Tumblr work?

Unlike social media platforms that are quite restrictive, Tumblr is quite a different tale. Instead of restricting the type of content that you share, Tumblr works by allowing you to post just about any and every kind of content that you want to share with your audience.

Be it images, videos, or audio, Tumblr supports every kind of content type without complications. Besides that, the users also have access to a range of amazing themes and customizable options that spruce up the look and feel of the whole platform. 

Tumblr also has a staple dashboard part, otherwise known as the news feed you’d find on other social media platforms. Under the dashboard, you can keep up with the users, and what works for them and what doesn’t. 

In case there is a post that you like or find value in, you can like or reblog the post to share the same with your followers.

What should one post on Tumblr?

When answering Tumblr is a social media, another common question that people have is wondering what one should be posting on Tumblr. Tumblr is not like any of your other social media platforms. It is a mix of just about everything. It is not a photos-only platform like Instagram, nor is it only a text platform like Twitter or LinkedIn, which are predominantly text-based.

Is Tumblr Social Media
Is Tumblr A Social Media App? 6

Tumblr brings you just about everything that you can think of. From images to audio posts, you can find every piece.

However, when it comes to what you should be posting on Tumblr, there are a few factors that you need to be mindful of:

  • Start by identifying the niche of your platform and what you are more interested in. Ideally, we’d recommend that you share the kind of content that you vibe well with.
  • Once that is out of the way, focus on the content you share. You are mistaken if you think your profile is the only one in your niche. There are hundreds of other Tumblr blogs in your niche already. So, curate your content in a way that attracts the attention of the audience.
  • Sort out the hashtags. Tumblr’s outreach heavily depends on the hashtags you attach to the content. We highly recommend that you post content with hashtags relevant to your niche and will attract the right kind of audience.
  • Keep the content shareable and valuable to every user that comes across the post. Sometimes, you will come across blogs that are posted at random. Don’t be that kind. Have harmony with the content that you are sharing on the platform. 

Deep Dive into Tagging Concepts

As we said in the earlier paragraph, tagging prospects in the social media profile is extremely important to manage. You need to ensure that the content you are posting on Tumblr aligns well with the concepts and ideologies of the target audience.

However, one of the most crucial parts of Tumblr's popularity and outreach depends on hashtags. If you wish for your content to get shared across other potential platforms, you need to focus on tagging. 

Fun and witty tags can seem like a nice addition, but it isn’t going to bring you the outreach that you need. Ideally, you want the tags to be popular and well-attuned to the algorithm, so your account gets noticed by the right people.

Sometimes, all you need to do is treat these hashtags on Tumblr as keywords. You want to ensure that these tags are on-brand with your content, your account, and the kind of profiles that you are trying to reach on the platform.

Can you make friends on Tumblr?

When someone asks a Tumblr social media, the biggest mark is, “Can I make friends?” And why not?

If you find some cool accounts that match your pace, interests, and likes and dislikes, you can most definitely connect with them via direct message and become friends with them. Ideally, this is where most people think or treat Tumblr as a social media platform. 

Since you get to meet new people and communicate with them, it has certain staple or standard features of a social media platform that you’d likely find enticing.