Which TikToker Makes the Most Money?


TikTok has become a global sensation, with millions of users worldwide. The app has provided a platform for many to showcase their creativity and become famous overnight.

TikTok has also become a source of income for some of its most popular users, who are now earning millions of dollars. In this article, we will dig deeper into the world of TikTok and discover who are the highest-paid TikTokers, their earnings, and how they make their money.

The Top TikTokers Making Bank

It's no secret that the top TikTokers are making bank. These social media influencers have millions of followers, and they are able to monetize their accounts in various ways.

Forbes has reported that Addison Rae is currently the highest-paid TikToker in the world. Rae has a net worth of $5 million, which she earned in 2020. She has over 80 million followers on TikTok and has branched out into other areas, such as modeling and acting.

Charli D'Amelio is another TikToker who is making a lot of money. D'Amelio has over 100 million followers, and she earns an estimated $4 million per year. Loren Gray, who has over 50 million followers, earns an estimated $2.6 million per year.

Addison Rae

Addison Rae is a 20-year-old TikToker who has been able to build a massive following on the app. She started her TikTok journey back in 2019, and since then, her popularity has skyrocketed.

Rae posts a variety of content on her account, ranging from dance videos to lip-syncing to comedy skits. She is known for her infectious personality and her ability to connect with her audience. Rae has also been able to leverage her TikTok fame into other opportunities.

She has appeared in music videos, landed a role in a Netflix movie, and has even started her own podcast. Rae's success on TikTok has allowed her to earn millions of dollars, making her one of the wealthiest social media influencers in the world.

Charli D'Amelio

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Charli D'Amelio is the most followed person on TikTok, with over 100 million followers. She is a 17-year-old dancer from Connecticut who started posting dance videos on the app back in 2019.

D'Amelio's videos quickly went viral, and she gained millions of followers within a few months. She has since become one of the most recognizable faces on TikTok, and she has been able to leverage her popularity into various opportunities.

D'Amelio has appeared in music videos, landed a reality TV show on Hulu, and has even launched her own line of merchandise. She is estimated to earn around $4 million per year from her TikTok account alone.

Loren Gray

Loren Gray is another TikToker who has been able to build a massive following on the app. She has over 50 million followers and is known for her lip-syncing and dance videos.

Gray started her TikTok journey back in 2015, and since then, she has been able to leverage her popularity in various opportunities. She has released her own music, modeled for various brands, and has even landed a role in a movie.

Gray is estimated to earn around $2.6 million per year from her TikTok account.

How Do They Make Money?

So, how do these TikTokers make all this money? There are several ways that TikTokers can monetize their accounts:

Brand Deals and Sponsorships

One of the most common ways that TikTokers make money is through brand deals and sponsorships.

Companies are always looking for new ways to reach younger audiences, and TikTok has become a popular platform for advertising. TikTokers with a large following can command a high price for promoting products on their accounts.

For example, Addison Rae has worked with brands such as American Eagle, L'Oréal, and Reebok.

The Creator Fund

TikTok offers a Creator Fund to its users, which pays creators for their content. The fund was launched in 2020 and has already paid out millions of dollars to creators.

TikTokers can earn money based on the views and engagement that their videos receive. The more views and engagement a video gets, the more money the creator will earn.

The Creator Fund is a great way for TikTokers to earn money without having to rely on brand deals and sponsorships.

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Merchandise Sales

Many TikTokers have been able to monetize their accounts through merchandise sales. TikTokers can create their own line of merchandise and sell it to their followers.

This can include anything from t-shirts to phone cases to water bottles. Merchandise sales can be a great way for TikTokers to earn money while also connecting with their followers on a deeper level.

Monetizing YouTube Channels

Many TikTokers also have YouTube channels, which can be another source of income.

TikTokers can monetize their YouTube channels through ads and sponsorships. By creating longer-form content on YouTube, TikTokers can reach a wider audience and earn more money.

What Makes a TikToker Successful?

So, what makes a TikToker successful? There are several factors that contribute to a TikToker's success:


One of the most important factors for success on TikTok is engagement. TikTok's algorithm is designed to promote content that is most likely to keep users on the app.

This means that if your content is getting a lot of likes, comments, and shares, your videos are more likely to be seen by others. TikTokers who are able to create engaging content are more likely to be successful on the app.


Consistency is also key to success on TikTok. The most successful TikTokers post on a regular basis, usually multiple times per day. By posting consistently, TikTokers are able to keep their followers engaged and interested in their content.


It's also important for TikTokers to have a niche. The most popular TikTokers have a specific type of content that they are known for, whether it's dancing, comedy, or something else entirely.

By having a niche, TikTokers are able to attract a specific audience and build a loyal following.


In conclusion, TikTok has become a massive platform for social media influencers to build their brand and make money. The top TikTokers are earning millions of dollars per year through brand deals, sponsorships, merchandise sales, and other means.

If you're hoping to make it big on TikTok, focus on creating engaging content, post consistently, and find your niche. As we have seen with Addison Rae, Charli D'Amelio, and Loren Gray, TikTok can provide incredible opportunities for those who are able to build a massive following.

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If you're interested in learning more about how to build your brand on TikTok or any other social media platform, contact us at Galaxy Marketing. We offer a wide range of social media marketing services to help you reach your goals.

What Makes a TikToker Successful?

How much money is 500k views on TikTok?

If a video on TikTok receives 500,000 views, it can earn approximately $15 from the platform. This information was last updated in February 2023.

How does TikTok pay you?

TikTok does not provide direct payment to creators for making and publishing videos. However, they do have the TikTok Creator Fund, which gives financial support to some creators. The amount of payment received depends on factors such as the number of views, the level of engagement, and the authenticity of user interactions with the content.

How Do They Make Money?

Does TikTok or Instagram pay more?

Recent data indicates that Instagram is still more profitable than TikTok for content creators, based on a survey of 400 creators in the United States with varying follower counts (with an equal number from both platforms) over the last six months of 2022. The survey asked about their payment methods and practices. This suggests that despite the hype around TikTok, Instagram remains a more lucrative platform for content creators on average.

How much money do you get for 200k followers on TikTok?

If you have a following of 200,000 people, you have the potential to earn between $100 and $200 for each post you make. For those with 2,000 followers, the earning range is between $5 and $9 per post. Some brands may also provide free products as a form of compensation.

Why does TikTok pay so little?

The reason for the low payout on TikTok is due to the Creator Fund, which distributes a pool of money among creators based on their views. This pool of money is fixed and does not increase with the number of creators on the platform.

Does TikTok pay you for likes?

Receiving likes on your TikTok videos does not result in direct payment. However, if your videos accumulate a million likes, it may attract the interest of brands and sponsors, which could lead to potential earnings. To achieve viral success on TikTok, there are various strategies to employ.