TikTok has grown globally as an app that brought a revolution in the industry of content creation and social media. Before TikTok made its way to the global market, it was known as Musical.ly. It made quite a good audience in the US market. But in 2014, the parent company of Musical.ly was sold to ByteDance. This company is a huge name in the Chinese market. It led to the global expansion of TikTok as we know it.
TikTok grew very rapidly as it offered the industry of social media something new and something innovative but, Is TikTok bad?
The application pushed short content with music on its platform. And the idea was to give a short content experience to the users. The content over TikTok is pushed regardless of your following. Its algorithms work faster than any other application. If you as a creator made a video then soon your video will be pushed to the users who like that music or the kind of content you made. It pushes your content to relevant users. The content will be pushed if it’s good regardless of how many followers you have.
So the question comes: Is TikTok bad? The answer to it is no, TikTok is not a bad social media platform. Given below are a few of the points that will help you understand Tik Tok better.
Builds new social influence.
Tik Tok gave a platform for everyone to create content and deliver to the audience. The app did not demand script and long-form content. All it requires is a 15 to 30-second video with pre-registered audio. This acted as a training module for those, want to be creators. They learned about social media behavior and influencing strategies. Now when the question comes, is TikTok bad?
The answer for the creators or for people who want to be social media influencers is no. It is one of the best social media applications to get started. The app prefers content and pushes your content to a global stage. It can go viral and act as your starting point. Starting from TikTok you can grow on other social media platforms and soon be the next social media sensation.
The new teenage app.
We feel that Tik Tok is all about teens lip-syncing to a piece of fairly popular music. Well, this is not all about teens. Any social media application needs to be pushed into the market to have a good reach.
Teens become the best customers because they love experiments, they try to find the next cool thing on social media. And this is why almost every social media platform captures the teen market initially and then moves up the ladder. Facebook made its way first through a college app and then became a complete global media. The same strategy is followed by TikTok. Is TikTok bad because it’s all about teens? Anyways those teens are going to age and soon will come to the adult age category and then the app will no longer be a teens app.
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The best trainee.
Just like Instagram made it easy for everyone to click pictures and post them. TikTok is making it easy for everyone to create videos. The short video format does not require any script and such things so it’s easy for anyone to make it from the comfort of their home. However, the end-users don’t like to see cringe content. But it’s all about the freedom to create any kind of content one wishes to. So yes the content sometimes is not so great. But the platform is an immense pool of opportunity for content creators.
So the final answer to the question. Is TikTok bad? No, TikTok is one of the newest social media trends and other social media pages are trying to capture its market. But it is one of the best short-form video content platforms. Similar to any other platform, the app needs to be used wisely. The cringe content needs to be reported and all we need to do is make the application worth it for quality content.
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