TikTok has been recognized as a popular source of viral content showcasing the dynamically ever-changing internet trends. In 2021, the social media platform surpassed the monthly time spent by people on YouTube. All thanks to the addictive content and features offered by the application. But how does TikTok algorithm work is yet another question that all content creators would want to know about?

How Does Tiktok Algorithm Work

Due to this platform’s high audience engagement levels, many present-day businesses and brands look up to TikTok for connecting to the younger audiences and creating brand awareness for themselves. But how does the algorithm work exactly and what is so damn addictive about it? And, most importantly, how you could use the TikTok algorithm for your benefit can make a difference.

So, read this article till the very end to find out!

What is the TikTok algorithm?

The TikTok algorithm is basically a system that decides what all videos should be displayed to individual TikTok users based on their unique interests on the “For You” page. Thus, helping all TikTok users enjoy a highly personalized experience.

Which factors influence the TikTok algorithm?

But how does TikTok recommend all these videos based on your interest? Well, it is through the TikTok algorithm. And, what factors influence the TikTok algorithm to do so have been mentioned below.

  1. User Interactions: How the TikTok algorithm really works is very similar to the way in which the Instagram algorithm works. In simple words, the TikTok algorithm takes note of how its individual audience behaves in order to understand their tastes and preferences better. The key data signals here are:
    a. Videos You Like
    b. Videos You Share
    c. Comments You Post
    d. Content You Create
    e. Accounts You Follow
    f. Videos You Flag
    g. Videos You Save, etc.
  2. Video Information: TikTok also studies things such as your Captions, Hashtags, and Audio to identify what you might be interested in. For instance, the hashtags used by a TikToker will allow the algorithm to identify the content of the video and what is exactly about.
  3. Device & Account Settings: TikTok also takes into consideration the device you own and the account setting done in order to optimize performance and recommend content. The app takes into consideration app settings such as the Country Setting, Device Type, & Language Preferences amongst others.

What does the TikTok algorithm not show?

In order to consistently optimize one’s user experience on TikTok, the platform excludes some of its content from showing up in TikTok’s “For You” section. This simply means that TikTok would avoid any of the following types of videos from showing up:

How Does Tiktok Algorithm Work
  1. Spam Content
  2. Duplicate Content
  3. Content You Might Have Already Seen
  4. Any Harmful Or Potentially Upsetting Content
  5. Content You Must Have Marked As “Not Interested”.

How to make the TikTok algorithm work for your benefit?

  1. Focus On Your Niche: Focus on creating content that is relevant to your niche for better chances to show up on the right users’ “For You” page.
  2. Post-Short Videos: Create shorter videos because they are easy to finish in just a matter of seconds in order to gain higher video completion rates.
  3. Let First Few Seconds Make A Difference: Make the very first moments of your TikTok videos exceptionally appealing in order to engage your audience instantly and also keep them watching the video till the very end.

Wrapping It Up
Understanding how does TikTok algorithm work is essential to making it big at TikTok. So, if you are someone who has been planning to leverage and take advantage of TikTok by making it work in your favor, then gaining visibility and building brand influence through knowing how the algorithm works will help you achieve it all and more.