TikTok is widely known as a rapidly growing social media platform for creating and sharing music videos. It is one of the most popular social networking services available today. People of all ages across the globe prefer to express their artistic side using TikTok. The app allows them to upload short music videos, about 15 to 60 seconds long, involving lip-sync, dance or comedy.

Today millions of people are hoping to get famous on TikTok. However, TikTok works a bit differently from other well-known social media platforms such as Instagram. This can make it a bit challenging to improve your community on this viral video-sharing platform. With the popularity of TikTok escalating, now’s the time to gain a huge following in a short span of time. If you’re wondering how to get more TikTok fans and followers quickly, then you’re in luck. In this article, we’re sharing our tried and tested, 8-step guide to getting more TikTok likes and followers.

likes and followers
8-Step Guide to Getting More TikTok Likes and Followers 7

1.  Build a Good First Impression

First impressions are the ones that often last.  Your TikTok profile and bio must be attractive and interesting enough to create a good first impression. It’s often the little details that count when it comes to optimizing your profile.

An eye catching profile picture is likely to stand out from the crowd. Ensure that your profile picture is of a decent quality. Moreover, think of your bio as your sales pitch. Make sure to make your bio is brief yet engaging and free from grammatical errors.

Be careful not to create complicated or lengthy usernames that are difficult to remember. The most memorable usernames are the short yet catchy ones. If your username is easy to pronounce and recall, it can effortlessly become a topic of discussion.

Remember, your profile is instrumental to your TikTok success. If the people visiting your account are not intrigued after glancing at your profile, it is unlikely that they will follow you.

2.  Pick a Target Audience

Target Audience
8-Step Guide to Getting More TikTok Likes and Followers 8

To be a successful TikToker, you must be well aware of who your target audience is. Your TikTok profile is your brand and every brand needs a target market to sell to. It is an almost impossible phenomenon to please everyone. Hence, you must select a core audience whom it would be easiest to appeal to.

Those who already have a TikTok account can go through their list of current followers. Are there any ‘super-fans’? If there are, it is important to decipher which videos of yours they enjoy the most. If your TikTok account is meant to promote a business, then your videos will be meant for your target customers.

3.  Select a Niche That Stands Out

 Creating a niche for your TikTok account goes hand in hand with selecting a target audience. Selecting the correct niche is essential since this will help set the tone for your brand. You can start by thinking, “What am I interested in?” and “What would my target audience be interested in?”

Remember, you must be passionate about your niche. It should be something you can market well. It would also be smart to pick a niche that stands out and catches attention. If everyone else is doing the same thing, it might be hard to draw a large audience. Many people on TikTok are already copying each other and this does not help them stand out in a crowd.

Try to offer value via your niche and discover your personal voice. Your own signature style will help your audience recognize you and remember you. Don’t be afraid to pick out-of-the-box ideas when selecting your niche. Your niche will reflect the area in which you have an exceptional talent. It will also help you connect with the people you are making the videos for.

Ensure that once your niche is created, you stay consistent. All your virtual content should flourish under the bracket of your niche. For instance, it is pointless to design your profile from the perspective of young chefs and then upload videos of dancers. Your niche should be reflected in your profile and content. 

4.  Don’t Ignore Your Audience

Once your core audience starts following you, make sure you treat them with respect. Do your best not to ignore the ones who comment on your posts or send you texts via DM. Be warm and engaging when interacting with your followers and be open to feedback and constructive criticism. This will help your content to improve as well as allow your fan following to grow stronger.

See also  Money for Likes? The Truth Behind TikTok's Payment System

Moreover, it would also help to watch other TikTokers videos in your niche and leave encouraging comments there which can promote a pleasant conversation.

5.  Post during Peak Hours and Regularly

Before posting new videos, be sure to make note of the peak hours. This is when your videos are likely to get the maximum number of views, exposure and likes. Try and make note of the times your followers are likely to be using TikTok. Study the behavior of your audience and analyze when they use the app.

use the app
8-Step Guide to Getting More TikTok Likes and Followers 9

In many cases, peak hours can be around 11:00 A.M. to 5:30 P.M. These are also known as the Magic Posting hours of TikTok. Once you have figured out the relevant peak hours, post your content during those times and maximize your exposure. Create a posting schedule that will reduce your chances of posting videos during less popular timings. Plus, sharing new content at least as often as twice a day will also definitely help you in getting a bigger following. Regularly posting content improves exposure of videos.

The TikTok app gives you an entire library of songs to utilize. Moreover, TikTok thrives on trends so it would be smart to incorporate the latest music in your videos. Popular songs are available in the app’s chart. TikTok also offers good editing tools that can enhance your content.

Moreover, if your content includes dancing then be sure to use the popular songs from the app’s chart. This will aid you in receiving more exposure from the app. Make full use of the TikTok app that features an almost limitless supply of music and video editing options that can help you to promote your content best.

your content best.
8-Step Guide to Getting More TikTok Likes and Followers 10

7.  Hashtag Strategy

Since TikTok allows short captions, the text should be kept brief. However, you should try and add an average of five to six hashtags in your video. A couple can be related to the content and a few can be more general such as mentioning your country.  Tags can be helpful for your TikTok Videos as they can:

See also  Putin Goes Viral: Does Russia's Leader Have a TikTok Account?
  • Promote your posts
  • Help you make your own tags that can become a niche
  • Make it easier for your audience to locate your posts

Moreover, using trending hashtags can make your content more relevant and popular. Just like other social media platforms, TikTok also uses hashtags to promote the most popular topic of the day. If the hashtags that are trending are related to your niche, then you should make sure to use them. Besides posting original content, it is also important to partake in the TikTok challenges now and then. In the TikTok community, many challenges go viral, week after week. Including one of the viral video challenges in your uploaded content could attract more followers.

more followers
8-Step Guide to Getting More TikTok Likes and Followers 11

8.  Learn from and Collaborate with Others in Your Niche

Even before creating your own videos, it would be wise to explore the content made by those broadcasters who have a niche similar to your own. There is a lot that can be learnt from the content of others in your niche. Make note of any performance, special effects or props used in their videos. Always ask yourself what makes their content special. This observation can improve your future content.

The ‘For You’ page can be particularly helpful and allow you to discover creators and videos that match your liking. Posting sufficient quality content can ensure you too make it to that page and get free advertisement!

Be sure to remember that TikTok is a social network. It would be counterproductive to not engage with other TikTokers, especially those who are developing similar content to yours.

Popular TikTok artists that excel in your niche and are open to collaboration of content should always be contacted. This might be simplest to do with broadcasters whose size and following is similar to yours. The most popular artists on TikTok might be receiving a multitude of offers so it would be smarter to contact broadcasters of similar size who are likelier to form an agreement. This is one of the best ways to gain more followers on TikTok and can be a win-win situation for both broadcasters.


It can be relatively straightforward to get more followers and likes on TikTok when you are well aware of what you are doing and have a strategy. Do your best to be different and unique. Be sure to follow the suggestions given in this article to truly make your TikTok content shine. We won’t say that it is easy to be a TikTok star, but if you make consistent efforts on the app, the reward is worth it!