Here Are the First Recipients of Grants From the TikTok Creator Fund

If you’re quite active on Tiktok, you must have heard about the TikTok Creator Fund the compensation system for influencers on the platform. The initiative aims to financially reward TikTokkers. To earn money with videos produced on the app, users must meet certain requirements, such as a minimum amount of followers and engagement on posts. This post explores how TikTok’s monetization works and how much do tikTokkers make.

How to monetize TikTok – Knowing It is Vital To Understand How Much Do TikTokkers Make

As said before, the Creator Fund is TikTok’s exclusive program, designed to pay content producers. The initial estimated value for the campaign was $200 million, but the success of the initiative has prompted the social network to announce a $1 billion increase in the fund in the United States. Besides, it’s going to double the amount for payments globally over the next three years. The monetization is still in its early stages. It’s available only to profiles that meet the eligibility criteria established by TikTok.

Eligibility Criteria to Earn with Tiktok – At a Glance

Before heading to the answer to the question, how much do TikTokkers make, it’s crucial to be well-informed about the eligibility criteria to start earning with TikTok. It works almost like Instagram and YouTube.

The TikTok Creator Fund targets users who already have good engagement on the platform. To apply, TikTokers must be over 18, have a minimum of 10,000 followers, post original content according to the app’s guidelines, and have at least 10,000 views in the 30 days prior to application.

The Vision

The main goal of the TikTok Creator Fund is to encourage creators and encourage others to produce content on the platform. “Creators will be able to earn additional earnings to reward the care and dedication they put in to creatively connect with an audience that is inspired by their ideas,” -says TikTok US General Manager Vanessa Pappas in the statement launching the fund in June last year.

TikTok also announced the expansion of the program to European creators, with an initial value of $70 million. According to TikTok, the company has already begun inviting users from countries in Europe that fit the Creator Fund criteria. Tiktok selects the profiles with the highest engagement for the TikTok Creator Fund program.

How do I sign up for the TikTok Creator Fund? – Good to know to before comprehending how much do tiktokkers make

The TikTok Creator Fund program currently works in the United States, United Kingdom, Germany, and so on. The social network itself invites eligible accounts to the monetization program.

Once Tiktok notifies you, you need to fill out a personal information form and agree to TikTok’s terms of use. By doing so, you’ll gain access to a dashboard of the fund. There you can track the amounts credited. The company has not disclosed an alternative application process for the TikTok Creator Fund yet.

In early August last year, TikTok announced a list of the first content creators, whom they invited to participate in the Creator Fund in the United States. The group includes 19 users, including –

  • Matt Broussard (@acooknamedmatt), a renowned chef who teaches recipes
  • blogger Avani Gregg (@avani),
  • YouTuber David Dobrik (@daviddobrik), who currently has over 20 million followers on TikTok.

Following their profile can give you some idea about how much do tiktokkers make! In actuality, they are climbing the pillar of success.

How To Make Money Via TikTok | Galaxy marketing

How much do tiktokkers makeHow does the payment on TikTok Creator Fund work?

Let’s face it! The fact is, a one-liner answer to the question of how much do tiktokkers earn is not available yet. TikTok never discloses the exact payout. According to a recent update, the calculations regarding the fund consider several factors. The list includes the views of the video, engagement, authenticity, adherence to community guidelines, and much more.

In addition, the platform states that funds are dynamic and variable, as are video views on the platform. They can reach global audiences. The fund takes an average of three days to be processed and made available on the dashboard. The creators will later have the option of transferring it via PayPal. The company is considering the creation of a wallet linked to the Creator Fund to facilitate the movement of creators’ payments on TikTok.

How much does TikTok pay per view? – The Controversy Emerged!

With the beginning of payments to influencers and the lack of clarity in the criteria adopted by TikTok in the monetization of content, some controversies started to arise. There was no clear idea about how much do tiktokkers make.

How much does TikTok pay per view?

Among them, the primary one was about the amount paid per view. Initially, a few TikTokers signed up for the Creator Fund and they stated that the amount paid for reaching thousands of users is not satisfactory.

Though Tiktok never disclosed the amount of the pay-outs officially by the platform, one report claims that the program pays around $0.04 for every thousand views.

However, the fact check says that views are only one of the metrics and the total amount takes other factors into account as well. The list includes parameters like regions reached by the videos, audience engagement, and more.

Influencers also complain about a drop in the number of views after joining the fund. The complaint is that TikTok is limiting the reach to moderate the payment for each video. 

An influencer with about 50,000 followers opted out of the program because the amount paid by TikTok would not be compensating for the decreased reach of her content. 

Another theory involves the different standards of content moderation for those enrolled in the Creator Fund. One of the influencers using the platform claimed that Tiktok took one of his videos offline without explaining the reasons. 

However, Tiktok made it very clear that the said video violated the guidelines so the authority had no other option left than to make it offline.

Controversy Vs. Reality – How Much Do Tiktokkers Make?

Despite the criticism, the report released by TikTok clarifies that the organization has conducted several studies to ensure the accuracy of the program.

According to TikTok, an analysis of a group of users’ content seven days before and seven days after signing up for the Creator Fund revealed a surprising fact! The views of multiple contents increased after joining the program.

As per the Tiktok authority, being in Creator Fund has no direct impact on TikTok’s recommendation system. For You feed recommendations reflect each user’s unique preferences. The recommendation system doesn’t know whether or not a creator is part of the Creator Fund.

Besides, Tiktok is always available to answer further questions and they welcome suggestions so that they can improve the user experience.

The Pay Out in Millions!

Contrary to criticism, the platform has proven to be quite lucrative for celebrities. You can make it out easily if you consider checking out the list of the highest-paid influencers on TikTok.

The amounts had reached up to $440,000 per post! Dancer Charli D’Amelio ( 87 million followers), the 16-year-old celebrity owns the title of the most followed account on Tiktok.

Actor Will Smith and singer Jason Derulo also appear on the list of the richest Tiktok influencers, with estimated earnings of $184,000 and $178,000, respectively.

It is worth noting that influencers do not necessarily participate in the TikTok fund, and monetize their posts through alternative means. Still, confused about how much do tiktokkers make? Well, you can gauge engagement and estimated earnings from profile monetization using the TikTok Money Calculator.

Thinking of earning with Tiktok? Well, to do so, you need to start working on increasing the number of your followers and likes! Keep going!

Recommended