As of June 2020, Snapchat does not appear to have rolled out its new Spotlight feature to European users. The feature, essentially a Snapchat-based equivalent of TikTok, allows users to create and share short videos with the wider Snapchat community. It is currently available in a number of countries, including the US, Canada, Australia, and New Zealand.

It is not clear why Snapchat has not yet made Spotlight available in Europe. However, given the popularity of TikTok in the region, it is likely that the company is planning to roll out the feature here in the near future. In the meantime, European users can continue to enjoy all the other great features that Snapchat offers!

Snapchat Spotlight for Europe users
Is Snapchat Spotlight Available In Europe? Using Snapchat Spotlight In Europe 4

Features offered by Snapchat Spotlight

Snapchat is a popular social media platform that allows users to share photos and videos with friends. The app also offers a number of features, including filters, lenses, and geofilters. Snapchat also recently introduced a new feature called Spotlight. Here are some of the features offered by Snapchat Spotlight:

1. Filters and Lenses: Snapchat offers a number of filters and lenses that can be used to enhance photos and videos. There are filters for different occasions, such as birthdays, holidays, and weddings. Some lenses change your appearance by adding bunny ears or making your eyes look larger.

2. Geofilters: Geofilters are special filters that can be used when you are in a specific location. For example, there may be a geofilter for your city or a popular tourist destination.

3. Snapchat Stories: Snapchat stories are collections of photos and videos that can be shared with friends. Stories can be public or private, and they disappear after 24 hours.

4. Snapchat Discover: Snapchat Discover is a section of the app that features content from popular publishers, such as Cosmopolitan, BuzzFeed, and VICE.

5. Snapchat Memories: Snapchat Memories is a feature that allows you to save photos and videos to your phone to access them later. This is especially helpful if you want to share something with someone who doesn’t have Snapchat.

6. Snapchat Spotlight: Snapchat Spotlight is a new feature that allows users to share their photos and videos with the entire Snapchat community. Spotlight videos are featured on the app’s main screen, and they can be seen by anyone who opens the app.

Here are some benefits of using Snapchat Spotlight

There’s no doubt that Snapchat is one of the most popular social media platforms. But what many people don’t know is that Snapchat offers a feature called “Spotlight” that can be extremely beneficial for businesses and individuals alike. Here are some reasons why you should start using Snapchat Spotlight today:

1. Reach a wider audience: One of the best things about Snapchat Spotlight is that it allows you to reach a wider audience than you would on other social media platforms. When you post something on Spotlight, it has the potential to be seen by millions of people.

Snapchat Spotlight for users in Europe
Is Snapchat Spotlight Available In Europe? Using Snapchat Spotlight In Europe 5

2. Get more engagement: Another great thing about using Snapchat Spotlight is that you’re likely to get more engagement than you would on other platforms. This is because people are more likely to watch a short video or view a photo on Snapchat than on other platforms.

3. Increase brand awareness: If you’re looking to increase brand awareness, Snapchat Spotlight is a great way to do it. When people see your content on Spotlight, they’re more likely to remember your brand and what you’re all about.

4. Drive traffic to your website: If you include a link to your website in your Snapchat Spotlight post, you’re likely to increase traffic. This is because people are curious and will click on the link to see what you have to offer.

5. Generate leads: Snapchat Spotlight is also a great way to generate leads for your business. If you include a call-to-action in your post, you’re likely to see an increase in people contacting you about your product or service.

6. Get creative: One of the best things about Snapchat Spotlight is that it allows you to be creative. You can use different filters, lenses, and editing tools to make your content stand out from the rest.

7. Boost sales: Last but not least, Snapchat Spotlight can also be a great way to boost sales for your business. If you include a call-to-action in your post, you’re likely to see an increase in people purchasing your product or service.

Snapchat Spotlight guide for Europeans
Is Snapchat Spotlight Available In Europe? Using Snapchat Spotlight In Europe 6

8. It’s easy to use: Another great thing about Snapchat Spotlight is that it is easy to use. Even if you’re not a tech-savvy person, you’ll be able to figure out how to use it with ease.

9. You can track your analytics: Finally, one of the best things about using Snapchat Spotlight is that you can track your analytics. This way, you can see how many people have viewed your content, how long they watched it, and where they are.

10. It’s free: One of the best things about Snapchat Spotlight is that it’s free to use. You don’t have to pay anything to post content on the platform.

There are plenty of other benefits of using Snapchat Spotlight. If you’re not already using Snapchat, now is the time to start. And if you are, make sure you’re taking advantage of everything that Snapchat offers, including Spotlight.

Conclusion

The app provides an excellent way for users to connect with friends and family, as well as the ability to share photos and videos with them. Additionally, the app’s filters and lenses are a lot of fun to use and can help add some pizzazz to your stories. So go ahead and download Snapchat Spotlight today!

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