Although Pinterest was initially known as the go-to place for finding recipes and ideas for home decor, there’s so much more to it than that.
Pinterest has made a name for practically everything you would like to find as a visual search engine, hosting hundreds of images, illustrations, links and inspiration.
This means it is a social media site for businesses with a visual dimension to their company, be it photography or original graphics. In reality, 55 per cent of users consider images of new products directly on the platform, and the platform is handy when it comes to driving website traffic.
The best way to get started with this platform is to build a Pinterest Strategy that makes sense for your company. We’ve created a simple marketing plan for Pinterest to help – let’s dive in.
1. Brand your profile
Branding your profile is the first step to getting a presence on every social networking network. First, you want to make sure you build a Pinterest business account so you can access analytics, rich pins and more.
You then need to take steps to mark your Pinterest profile so that it can be easily identified as belonging to your company. Every social networking site has its customization features allowing you to add a touch of your own.
Let’s think about how you can fashion your own Pinterest profile.
Choose a cover board
Pinterest allows users to pick a cover board that displays pins at the very top of their profile from that board. The individual pins are not clickable, but at the corner of the cover design, there is a connection to that frame.
It is the ideal place to incorporate the company’s branded board with blog posts, graphics, product shots and other projects. Make sure they suit your brand to give a branded look to your profile.
Upload a profile photo
Next, you want to upload a picture of the profile, which best represents your company. This is probably just your logo set into a 165 x 165-pixel square frame.
However, if you are the face of your company, this might be a professional headshot of you instead.
Write your bio
Your social media bios for all channels will be pretty much the same. Most have an ordinary cap on character (Pinterest’s is 160), making it simple to write and use one bio throughout the board.
There’s a lot of different ways to write your social media bio. For a Pinterest bio, the best practices are close to those on other networks, and you can take inspiration from your Instagram or Twitter profile. Hashtags aren’t as crucial to your Pinterest profile, but you want to make sure you express the mission statement and deals of your company clearly and succinctly.
2. Join community boards
Another great marketing technique for Pinterest is joining and building community or group boards to help get the content out there. Pinterest allows users to invite others to add to a forum, and this is the ideal way to get the material across to brand new audiences.
Look for influential Pinners in your niche and check to see if they have appropriate community boards for your industry.
Many users will have rules or a link to enter the overview of that page, so check out what you can find. Typically, you only have to email the owner or fill out a contact form and send them a follow-up to add you to their account.
If you enter, you’ll want to remain involved on those forums, pinning some of your content, but also curating other content so that you’re not just promoting your business.
3. Focus on Pinterest
Pinterest is a visual search engine which means it has its algorithm and rules for optimizing the search engine itself. To see your ranking increase, you need to concentrate on your Pinterest and apply those rules on your profile.
There are different areas in your Pinterest marketing campaign where you need to focus on your keyword use.
Your pins
Be sure to include essential keywords in both the title and explanation of your badge.
Just as for any form of search engine optimization, you don’t want to only “keyword stuff,” or fill out the description for loads of keywords that aren’t commonly used as part of a sentence or article.
Alternatively, you want to make sure that your pin title focuses on its main keyword, and when you include that keyword and a few other secondary keywords inside your pin description so that users and the Pinterest algorithm know what it’s about instantly.
This will make your pin show up in both the search results and associated buttons.
Your boards
Eventually, you want to make sure your pin boards have keywords based on the name instead of sweet, fun names. Even though you may love the idea of having some fun with your pin board names, here is crucial.
Stick to your “Pinterest Techniques” and not just think about “Pin, Pin, Pin!”
You may want to add board details telling users what they will find on the board while also including the keywords, primary and secondary.
4. Schedule out fresh pins
The final part of the marketing plan for Pinterest is to keep posting new content on Pinterest continuously. It is how you boost the consistency of your profile, making Pinterest more likely to share your content in search results.
Though you could probably hop on Pinterest to share new content every day, who’s got time for that?
Use Pinterest management tools to plan your content on the site and create a calendar for your visual content through various social networks. To expand the scope of your content, you can also duplicate Instagram posts to Pinterest.
Getting started with Pinterest Marketing
Ready to put your marketing campaign to the test on Pinterest? Start sending loads of new website traffic and customers to your links by using those ideas to ramp up your marketing strategy.
