A big part of social media advertising means you reach the right audience. Growing social media platform has its own targeting capabilities, and it is crucial to know the best ways to target the individuals on each.

Although you the know a lot about making great Pinterest ads, do you show them to the right people?

Understanding how the Pinterest ad targeting works is crucial to creating ideal ads that will build your buck with the greatest anticipation, exposure, traffic and conversions.

Let's immerse yourself in everything you need to know about optimizing your company's Pinterest advertising and how to put together the most successful Pinterest advertising.

Why use Pinterest advertising

Pinterest has over 320 million active monthly users, giving you a large audience to advertise. In addition, 89 per cent of pinners use the platform to shop for potential purchases, making conversion chances even higher.

Native pinterest ads appear in the feeds and are seamlessly integrated with other content. This further improves users 'chances of clicking and converting and makes Pinterest advertising extremely powerful and successful.

Why your Pinterest ad targeting matters

Targeting your Pinterest advertising is important, because it helps you find the best audience for your product, service or content.

Ensure that you target people with preferences, search patterns and demographics that match your business concerns so that they have the greatest effect on your advertising.

The first phase in creating good Pinterest ads is getting the material before the people who may really want to see it.

Let's dig into the different targeting styles, and how to make sure you find the right audience for your ads.

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Pinterest ad campaign objectives

The first step after you start your Pinterest ad is to pick your target ad. It is similar to other sites like Facebook where, before going on, you first need to state the goal you're aiming to reach with your ad.

At Pinterest, there are six different campaign goals for you to select.

Brand awareness

This is the perfect way to get the news out there for your company. Brand recognition advertisements are top-of - the-line funnel advertisements that literally help people know that they are your company. Through clicking through, you can lead to top level landing pages to connect people to what you are doing. 

Video views

On Pinterest, you can run video ads, and choosing the target can help put your video in front of as many people as possible. It's another form of awareness about ads that offers you the best opportunity to place your business and new customers at the center of it.


If your aim is to send traffic to a specific article, landing page, product or service, that's your best goal for you. It is more than just having people to see your ad, but it does not completely drive sales and conversions. 

App install

When your company is trying to sell an app to get Pinterest users to install it on their mobile devices, Pinterest will only have an ad target for you. Create an update app ad that shows you just how good it is.

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You need a checked Pinterest tag installed on your website to use this ad objective but it's a great way to track revenue from your ads. Using this target to increase over your Pinterest advertising conversions such as signups and transactions.

Catalog sales

You will need to upload a data source of goods to use the catalog sales conversion but it's a perfect way to showcase the items on Pinterest and increase sales. If your data source is approved, product pins are automatically created, and you can then sort products and create advertising.

Pinterest ad targeting options

As soon as you pick your Pinterest ad goal you turn to the targeting section. When selecting your targeting you want to be as accurate as possible to ensure your ads are found by the right audience.

There are three primary targeting categories to deal with when choosing who to show the ad to – age, interest, and keyword targeting – plus a few extended targeting options to further narrow down the market.