Pinterest tips to create the perfect pin

It’s important to pay attention to best practices on each specific platform while trying to create a effective plan for social media content. On Twitter, what works well is not the same as the high-performance material that you see on Instagram. And it’s no different with Pinterest.

So, to achieve your own success on Pinterest, you’ll want to make sure that you know the criteria and design tips that are distinct from the social media website. What started out as a great way to find new recipes and DIY projects became a massively successful visual search engine and referral traffic system.

Follow these pinterest marketing tips and best practices to see the best performance from your pins.

What to post on Pinterest

First and foremost, you are going to want to have a clear understanding of the content styles that work best.

Pinterest is an fascinating forum with its various types of content, which can help to promote your brand, sell your products / services and drive traffic to your website.

Products 

Since several Pinterest users are primarily on the site for shopping and discovering new items, posting images of the product is a must. Actually, 48% of Pinterest users use it for shopping or finding products. The website has also a section exclusively dedicated to shopping and product pins.  

Recipes/Food

Everyone loves a good picture of the food. This approach fits well within the food and drink sector with respect to meal delivery systems, food labels, and other related businesses.

DIYs 

First and foremost, you are going to want to have a clear understanding of the content styles that work best.

Pinterest is an fascinating forum with its various types of content, which can help to promote your brand, sell your products / services and drive traffic to your website.

Infographics

For information graphics infographics is short. Although they can be of any type, the best Pinterest infographic type appears to be small and long in length, containing a lot of great information represented visually.

This type of content is extremely flexible, and can cover almost any subject matter. As they are long and detailed, visual graphics containing useful details tend to do well on Pinterest as opposed to other platforms with limited space and screen size. Some of the best-performing infographics are generally 5-9 times longer than their width.

How-to tutorials and video guides

Another great form of content to share on Pinterest is a guide or tutorial how to use it. And by putting together a photo tutorial or montage as the main image, the best way to show it off in your pin graphic is.

This way showing your knowledge content helps attract searchers with an enticing overview to help ensure that they click to see more specific instructions on your web.

Vertical graphics

In terms of pins, vertical is the way to go according to Pinterest itself. Fortunately, there are many different content types that are ideal for using vertical graphics.

Blog Posts

While it may entail some extra design work, producing vertical graphics that accompany the promotion of your latest blog posts will be completely worth it. Pinterest is a strong website traffic driving tool, so promoting your blog posts should be a big focus in your Pinterest marketing campaign, and this will result in photos that are optimized for network stream.

Promotions 

Creating Pinterest graphics is also a worthwhile technique for promoting various aspects of your business. This Rawpixel graphic is a perfect example of a graphic for a promotional pin.

Lead magnets

If you’ve created lead magnets to help your email list expand, it’s a great strategy to create vertical graphics that promote them on Pinterest. This will add to your company and your email list even more users.

How to create the perfect pin 

When it comes to creating Pinterest content, you’ll need to use a few very different strategies. Pinterest users are picky – they just want to save their boards with the best, most visually pleasing, and most valuable pins.

Make sure you use each of these strategies within your plan for creating your Pinterest material.

Optimal sizing

Pinterest recommends vertical pins over horizontal pins, as already stated. This is partially because vertical pins take up more room in the feed and create a seamless look and feel.

In a Pinterest graphic the perfect scale has a ratio of 2:3. A pin can use up to one for infographics and longer collages of photo tutorials, and still follow best practices. Until being cut off at the bottom the maximum size a pin can be is a ratio of 1:2.8.

Logo Position

You want to make sure you put your logo on every single one of your pin graphics for brand strength and recognition. Placing it at the top or bottom of your pin is a great way to make sure that your mark is on without being overwhelming.

High-quality Images

Using stunning, high-quality imagery within your pins to put yourself in a position for success on Pinterest! There are countless online resources for promotional graphics stock images, but you should use professional photography wherever possible, and particularly for any items that you will be showcasing.

A good pin uses well-composed and centered photography so there is no pressure to tell what’s inside the frame. Putting several pictures together in a collage may also improve the output of your frame, just try to keep it about four or less photos so it doesn’t look overcrowded.

Also it is important to make sure that your images are at least 600 pixels long in order to look best on the platform. (It will be a minimum of 600 x 900 pixels to stay in line with the 2:3 ratio.) Images smaller than 100 x 200 pixels are not even pinnable, so the bigger, the better.

Bold text

Even if you want to keep any text to a minimum on your pin, it is important to use bold for any text you want to stand out against the rest. On both desktop and mobile devices, it should be easy to read and not blend in with the background picture.

Your title should appear in large font at the top or middle of your pin when adding text to an image. When adding a description of your product, service or business to the button, make sure it is in a smaller font below the title.