Things to Keep in Mind to Use LinkedIn as a Blogging Platform

Blogging is one of the best ways to exhibit your expertise and spread the word about your business. It’s a great way to connect with and involve your target audience in what you’re doing, building secure connections with them, and successfully turning them into loyal clients. If you blog on a website, you use search engines to reach people everywhere. What if you could blog on that web site with LinkedIn and specifically target users?

If you are already running a blog, then you are undoubtedly aware of all the incredible benefits of blogging. Whether you’re just starting or looking for ways to expand your scope beyond your profile, publishing content on LinkedIn is undoubtedly one of the best steps you can take, particularly if you’re thinking of building a blog that you can immediately set up for free.

Read on to explore why you should start using LinkedIn as a blogging platform, and what you should remember to take advantage of the platform and achieve your blogging goals.

Why Should I Blog on LinkedIn?

Many people think it wouldn’t be beneficial to publish content somewhere other than their blog because they’d drive traffic to some other website. That’s why many bloggers choose to stick to their blogs and not post material anywhere else, except when they engage in blogging for visitors.

In reality, blogging on LinkedIn will bring more readers to your blog, though. LinkedIn has more than 500 million users, of which 250 million are active monthly on the platform, according to the latest LinkedIn statistics. Those numbers speak volumes about the visibility you could have and touch if you put your efforts into blogging on LinkedIn.

Good part? Publishing is entirely free on the website. To raise your popularity, you don’t have to buy a domain name, pay for advertisements, or anything else–all you need to do is sign up for an account and start sharing content and make connections.

Users of LinkedIn are always looking for more information about their industry or niche, so you have the chance to show them what you know and place yourself as an expert in your field. LinkedIn is all about building relationships, and by providing real value to your connections, you can make strong and meaningful ones. You can build trust and confidence in your niche, and connect with other bloggers, opening the doors to more opportunities to grow your company.

Today, just as you do on your blogging platform, you can publish content directly on LinkedIn, but you can also share your blog posts. It means you can use LinkedIn to increase the traffic to your blog, producing the lead.

You will draw lots of people interested in what you have to say, and they will be inspired to check out your blog and learn more about you after reading a few high-quality posts on the website. Once you post a new article, your contacts will be informed so that they won’t miss out on your great content.

Sharing is also a matter of concern at LinkedIn. When they find them valuable and exciting, your contacts will share your articles with their audience, allowing you to extend your scope even further. They’ll then read and share their links, and also head to your blog. That’s why you probably shouldn’t skip LinkedIn as a blogging platform.

What is LinkedIn Plus?

LinkedIn Pulse is the publishing site for LinkedIn, where you can write new articles directly to LinkedIn. What’s nice about it is that you can get your Pulse posts published on the website in daily or weekly news, so you can get your name out there and improve your credibility and popularity.

There is a different editor team that decides which articles from LinkedIn will be published in the press. They choose the ones that they find relevant and appealing to give the interest they need to the users.

You have certainly noticed that the daily news you see in your news feed on LinkedIn is personalized to you. You will also receive notifications about the latest news from the industry or your contacts listed in the report, as well as reminders of their new articles. Once you post content on LinkedIn Pulse, you will also receive notifications from your contacts and never miss anything from you.

But, how can your articles get featured in the Pulse news? You don’t have to do anything other than publish high-quality articles on LinkedIn that would grab the attention of the Pulse editors, enticing them to share your content on the platform and help you get noticed by thousands of people who can follow you and connect with you on LinkedIn, not to mention visit your blog.

Since the Pulse editors choose the articles that they publish on the platform based on their quality, you don’t need to be super famous in your industry or niche to have your voice heard. All you need to do is create excellent content that will stand out. You could be publishing an article on LinkedIn for the very first time and succeed in getting it featured in the Pulse news.

What Kind of Audience Am I Facing?

LinkedIn is the largest professional network in the world, which means that you can connect with a huge number of professionals in your field. That is exactly the LinkedIn audience you are facing – professionals.

People who are looking to raise the awareness of their brand, people who want to showcase their skills and expertise to attract potential clients and even business partners, businessmen exploring the platform’s talent pool in search of new employees, bloggers looking to expand their network of connections and build relationships with other bloggers and businesses in their niche – that’s the kind of audience you can expect to connect with on LinkedIn.

Establishing connections with such professionals can help you tap into their audience and considerably expand your reach, since many of them will certainly share your content with their connections and followers. What’s more, you can team up with them for guest blogging ventures and drive a lot more traffic to your blog, effectively generating quality leads that you can convert.

You should also know that the people who spend time on LinkedIn are generally looking for long-form content, so you should always publish lengthy articles, as they have proven to generate more views, likes, and shares.

However, make sure that you provide real value with every single line you write, instead of meandering only to make it lengthy. It must be high-quality, useful, interesting and broken into small, easily digestible sections.

Why Are Comments Important?

Comments are an excellent way to both give and receive invaluable feedback. When you comment on other people’s LinkedIn articles, you have a chance to really connect with them and build meaningful relationships that may grow into partnerships or lead to other great business opportunities.

When other people comment on your posts on LinkedIn, they usually give honest, constructive feedback that you can use for your future content. It really goes without saying that it’s beneficial to you, since you can always keep learning and improving, especially since your audience on the platform are professionals who know what they are talking about.

Moreover, whenever someone likes or leaves comments on your articles, it will be visible to their connections on the platform, who will see your articles in their news feed. Therefore, comments can significantly boost your exposure and help you gain more followers and connections. If they find those articles insightful and interesting, they will definitely visit your blog and perhaps even subscribe to your email newsletter.

Why Bad Research Destroys Your Credibility?

You need to ensure your blog research is on point because bad research will definitely destroy your credibility. Why? Because you will paint a picture of an amateur – not a professional, let alone an authority in your field.

No one wants to waste time reading inaccurate information that doesn’t help them solve their pain points. If someone finds out that you provided them with false information on a topic that matters to them, they will simply stop reading your content. Moreover, they will spread the word about it and make you lose a lot of blog readers, customers, and clients.

That is precisely what bad research leads to. You certainly don’t want to share inaccurate information or shallow posts with no value, so make sure you always take the time to conduct thorough research. Be accurate and work with facts, which you can achieve by paying attention to domain names and making sure that you always find credible expert sources. Most importantly, make sure you always publish unique, original content.

Conclusion

LinkedIn is definitely one of the best platforms you can use for blogging, as it can help you boost your exposure, raise brand awareness, drive more traffic to your blog and create numerous connections that can pave the way to greater growth and profitability.

That is why you should keep LinkedIn in the forefront of your mind when thinking about the best blog sites and blogging platforms to use. LinkedIn is your way to go, so sign up if you haven’t already and enhance your blogging efforts.