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Not getting enough views on your LinkedIn article?

If you are taking the proper steps for sharing and spreading it but still aren’t getting the right number of visitors, the trouble could be with your content.

LinkedIn articles aren’t like normal and average blog posts. They need to be written with a proper style and tact, and they should be backed by solid information and research.

Why do you Need to Write a LinkedIn article?

LinkedIn articles mainly serve two purposes:

  1. Promotion
  2. Knowledge Sharing

While knowledge sharing is also a form of advertising (since it points to and highlights your profile), the nature of the content is educative rather than promotive.

So, why do you need to write a LinkedIn article? You can either write it to promote your business/product, or you can write it to share your expertise in a technical field.

In both instances, however, you have to make sure that the article is well-researched and well-written.

Your purpose should not be to make your profile look livelier and more crowded. You should write with the intention of genuinely helping someone with your content.

How to Write an Engaging LinkedIn Article

Here are some steps that you can follow to make your next LinkedIn article engaging and attractive.

Planning and Research

You can’t build a house without making the foundations. You can’t get a tree without first planting a sapling.

It works the same way with content. You can’t write quality material without researching it first.

An article that is backed by proper research and contains reliable facts and figures comes off as strong and readable.

For example, if I told you that there are more than 756 million users on LinkedIn as of 2021, you will automatically get the impression that this article is well thought-over.

Why? Because I mentioned an exact figure and I linked it to the source where it came from.

The point of all the above is that you should put a significant part of your time into properly planning your content.

You should look at popular sources online for information relevant to the topic you’re discussing. Then, you should quote them wherever possible and leave a reference.

Aim for Perfection

Although it is difficult to have some content that is perfect from all aspects, it is something that you should aspire and aim for.

There are three basic things that you have to work on perfecting when writing any type of content:

  1. Grammar
  2. Uniqueness
  3. Readability

If your content is lacking in any of these three aspects, it won’t be very reader-friendly.

  1. Grammar

To make sure that your grammar is on point, you should first be careful about it when you are writing out the first draft.

You should read and re-read your finished content to make sure that there are no imperfections and errors in it.

If you have taken the help of a rewriter tool to add some synonyms to your content, then you should be even more particular about proofreading it.

Only after you’ve done all this, should you should put the content through a grammar checker.

In other words, you should first put manual effort into improving and perfecting the grammar of your article instead of only relying on a checker tool.

The reason behind this is that grammar checkers work on an automated algorithm. Hence, there can be errors and discrepancies every now and then.

  1. Uniqueness

The second thing that you should work on perfecting in your article is uniqueness. Plagiarism can severely damage your reputation as a writer.

Obviously, a person aiming to improve popularity and promote a brand won’t deliberately plagiarize content.

However, plagiarism is something that can sneak in your content even if it is not done intentionally.

So, to make sure your content is unique, being careful about not copying stuff from the internet is not enough.

You have to use a plagiarism checker so that you can find and fix the accidental matches that your content picks up.

  1. Readability

There can be some content that is perfect with regards to grammar and plagiarism, but it can be so difficult to read that a viewer will give up trying to follow it after a few words.

When you’re writing for the public, you should forget about trying to flaunt and show off your vocabulary.

What you are writing is supposed to be read by a human, not a machine. So, keep it readable and keep it simple.

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But there can be some writers who, despite making efforts, are unable to keep their usual and signature complex words out of their content.

However, there are other aspects and factors that can decide how easy or difficult a piece of content is to read. Some examples of those are adverbs, passive voice, long sentences, etc.

A writer who needs to add some complex words in their content should focus on improving the readability by balancing these types of factors.

Don’t be a robot: Reach out to Your Readers

We all receive promotional emails, don’t we? Let me ask you: would you pay attention to a generic template email?

Or would you rather pay attention to a mail that specifically contains your name, your preferred products, and is geared towards you in general?

Obviously, we would all like to respond to the latter category.

Readers like it when they are addressed. They also prefer to read something that looks like it has been written specifically for them and not like a generic template.

So, take this as something to live by when you create a LinkedIn article. When writing, talk in second person. Address the things that you feel the reader would like to hear.

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Don’t focus on your company or business. Sure, you can mention them here and there but don’t write out the article in such a way that it resembles a product pitch.

A good way to incorporate this in your writing is to go to the internet and look up what customers have to say about the products and services in your niche.

Then, take those points and mention them in your writing so that your content looks thoughtful.

Take an example.

If your company deals in, say, selling computer accessories, then you should go to the internet and see what types of complaints customers usually have about them.

You could find that some people complain about battery lives while some could complain about the lack of warranty.

With these points in mind, you will be able to focus your content on the things that are actually needed and desired by your readers.

Be Bold

Some writers may feel a little reluctant to express their honest and actual thoughts in their articles due to the fear of being criticized by the readers.

And obviously, this should be maintained in things that are not normally considered fit to be discussed.

But other than these instances, you should be easy discussing your thoughts and opinions.

Of course, not everyone will agree with you and they could mention that in the comments as well.

But taking a stand and stating your opinion boldly will make you sound confident and authoritative.

Even the people who don’t agree with you will respect your opinion, and they will regard your content to be worth reading.

Add Visuals

Adding graphics and visuals is a great way to make your content easy and enjoyable to read.

People don’t like to stare at a big wall of text. Your content should be lively and colorful. And you can make it like that by adding graphics that are relevant to your material.

Relevance is important. You don’t want to go about adding a chart depicting inflation rates in an article about CAD software, now, do you?

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If you are writing an article on a certain app and software, you can use screenshots of the same to physically demonstrate whatever steps/points you are mentioning.

On the other hand, if you are talking about something educative and analytical, you can add charts and graphs to show statistics and research results, etc.

The exact type of visuals that you should use depends on the type of content you are working on.

But keep in mind that irrelevant images and graphics are worse than having none at all.

Conclusion

When writing a LinkedIn article, you have to work within certain parameters and follow a proper criterion to make sure that your content is likable and readable.

During this process, you have to use certain tools and applications to make everything quicker and easier.

You can use utilities like a rewriter tool and content idea generator to keep your articles fresh and interesting.

Similarly, you can use content optimization apps like a plagiarism checker, readability grader, and grammar checker to further improve your article once you are done.

And last but not least, you have to make sure that your tone, style, and approach are reader-friendly.

You can do that by following the tips and steps mentioned above.

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