LinkedIn’s Algorithm: Is It Changing?

LinkedIn is one of the most popular social media platforms for professionals, and as such, it’s important for marketers to understand how its algorithm works. In this article, we’ll take a closer look at LinkedIn’s algorithm, including recent changes that have been made to it. We’ll also discuss what these changes mean for marketers and how they can adapt their social media strategies accordingly.

What Is an Algorithm, Anyway?

Before we dive into the specifics of LinkedIn’s algorithm, let’s first define what an algorithm actually is. In simple terms, an algorithm is a set of rules or instructions that a computer program follows to complete a task. In the case of social media platforms, algorithms are used to determine what content is shown to users and in what order. This is important for marketers to understand because it affects how their content is distributed on the platform.

LinkedIn’s Algorithm: The Basics

LinkedIn’s algorithm is designed to show users content that it thinks they will find interesting and relevant. The algorithm takes into account a variety of factors, including the user’s job title, industry, location, and activity on the platform. The more a user engages with certain types of content, the more likely they are to see similar content in the future. This means that if a user frequently engages with posts about marketing, for example, they are more likely to see marketing-related posts in their feed in the future.

LinkedIn’s algorithm also takes into account the type of content being posted. For example, videos tend to perform better than text-only posts on the platform. This is because videos are more engaging and tend to hold users’ attention for longer periods of time. Similarly, posts that include images or other types of media tend to perform better than text-only posts.

Has the Algorithm Changed?

So, has LinkedIn’s algorithm changed recently? The short answer is yes, it has. LinkedIn has made a number of updates to its algorithm over the past year or so, with the goal of improving the user experience and showing users more relevant content.

Shift Towards Prioritizing Content from Connections

One of the biggest changes to LinkedIn’s algorithm has been a shift towards prioritizing content from users’ connections, rather than content from pages or companies. This means that if you’re looking to get your content seen by a wider audience on LinkedIn, it’s more important than ever to build a strong network of connections. This change has been in response to feedback from users, who have expressed a desire to see more content from people they know and trust on the platform.

Emphasis on Engagement Metrics

LinkedIn has also been placing more emphasis on engagement metrics like likes, comments, and shares when determining what content to show users. This means that if you want your content to be seen by more people, it’s important to create content that encourages engagement. This includes asking questions, soliciting feedback, and encouraging users to share their own experiences and opinions.

Relevance and Recency

Finally, LinkedIn’s algorithm also takes into account the relevance and recency of content. This means that content that is timely and relevant to current events or trends is more likely to be shown to users. Similarly, content that is fresh and hasn’t been seen by many users yet is more likely to be shown than content that has already been widely shared.

What Does This Mean for Marketers?

So, what do these changes to LinkedIn’s algorithm mean for marketers? First and foremost, it’s important to focus on building a strong network of connections on the platform. This means connecting with other professionals in your industry, as well as engaging with their content. This will help to ensure that your content is shown to a wider audience on the platform.

It’s also important to create content that encourages engagement. This means creating content that is relevant, informative, and thought-provoking. You should also be sure to use hashtags and tag other users in your posts to increase visibility. Finally, it’s important to stay up-to-date on the latest trends and events in your industry, as this will help you create content that is timely and relevant.

Conclusion

In conclusion, LinkedIn’s algorithm has changed in recent months, with a focus on showing users more relevant and engaging content from their connections. This means that marketers need to focus on building a strong network of connections on the platform and creating content that encourages engagement. By doing so, they can increase their visibility on the platform and reach a wider audience.

At Influmos, we help businesses develop effective social media marketing strategies that are tailored to their specific needs. If you’re looking for help with your social media marketing, don’t hesitate to get in touch with us today!

What happened to the LinkedIn algorithm?

In 2019, LinkedIn's algorithm favored posts that included three hashtags, but now the optimal number seems to be between three and ten hashtags. Within this range, some hashtags should be specific to the topic, while others should be popular and frequently searched.

What is the new LinkedIn algorithm?

The LinkedIn algorithm is a mathematical equation that decides which content is displayed to specific users on the platform. Its aim is to personalize each user's newsfeed with relevant and engaging content, ultimately increasing the amount of time spent on the site.

Why is no one seeing my LinkedIn posts?

Having a low number of first-degree connections can make it difficult for your LinkedIn posts to reach a wider audience. This is one of the main reasons why some people struggle to get their posts seen by the LinkedIn community. If your first-degree connections list is small, it can make it harder to get people outside of your network to view your posts.

Why has LinkedIn changed?

LinkedIn, just like other social media platforms, needs to constantly update its features to remain competitive and relevant. In 2021, LinkedIn introduced new features such as Creator Mode, cover stories, and the ability to add gender pronouns.

Is LinkedIn losing popularity?

Contrary to rumors, LinkedIn is not losing its popularity. In fact, the number of LinkedIn users has increased to almost 800 million, and the numbers are still growing as compared to previous years.

Why am I losing followers on LinkedIn?

Losing followers on social media is a natural occurrence as some may close their accounts, change jobs, or no longer find social media relevant. It is a normal part of the platform and should not be a cause for concern.