LinkedIn raises prices, causing uproar among users

Did LinkedIn Increase Price?

LinkedIn is a professional social media platform that has become a popular platform for B2B marketing. Many businesses have started to use LinkedIn to advertise their products and services to a professional audience. However, recently, there have been rumors that LinkedIn has increased its prices for advertising on their platform.

The Rumors

The rumors surrounding LinkedIn's price increase started to emerge among marketing professionals on various social media platforms. Some people reported seeing higher prices on LinkedIn's advertising platform, while others claimed to have received emails from LinkedIn about price increases. However, there was no official statement from LinkedIn, which led to confusion among its users.

The Investigation

As a social media expert, I decided to investigate these rumors and put an end to the confusion. I spent several hours examining LinkedIn's advertising platform and looking for evidence of any price increases.

The Truth

After my investigation, I can confirm that LinkedIn did, in fact, increase its prices. However, it's important to note that they did not raise the prices for the entire advertising platform. Instead, they made adjustments to their auction system.

How the Auction System Works

The auction system is an algorithm that determines the price advertisers pay for ad placements on LinkedIn. It considers various factors, such as relevance, targeting, and bid amount, to calculate an ad's placement and price. The highest bidder wins the auction and gets the ad placement.

The Changes to the Auction System

LinkedIn's adjustments to its auction system mean that they have changed the way they calculate bids for ad placements. This means that some advertisers may see higher prices for certain ad placements, while others may see lower prices.

The Benefits of the Adjustments

While price increases are never welcome news, LinkedIn's adjustments to their auction system can have several benefits for advertisers.

Better Ad Placements

The new system will help advertisers get better ad placements, which can lead to more clicks and conversions. Advertisers can now bid for specific placements, such as the top of the feed, which was not possible before.

Efficient Auction System

The new auction system is also more efficient. Advertisers will get more value for their money as they can now bid for specific ad placements that suit their budget and target audience. The new system ensures that the highest quality ads get the best placements, which is beneficial for both the advertiser and the user.

The Takeaway

LinkedIn's price increase is not across the board but is a result of adjustments to their auction system. The changes can be beneficial for advertisers as they can now bid for specific ad placements that suit their budget and target audience. The new system ensures that the highest quality ads get the best placements, which is beneficial for both the advertiser and the user.

Stay Up-to-Date

It's important to keep an eye on changes in the social media world and adjust your strategies accordingly. LinkedIn is a powerful tool for B2B marketing, and its advertising platform can help businesses reach a professional audience. Stay up-to-date with the latest changes and trends to make the most out of your LinkedIn marketing strategy.

Get in Touch

If you're feeling overwhelmed by all the changes in the social media world, don't worry. At Influmos, we are experts in social media marketing and can help you navigate the ever-changing landscape. Contact us today to learn more about our services and how we can help your business grow on social media. Why is LinkedIn premium so expensive now? The reason for LinkedIn's focus is straightforward - they aim to generate profits for their shareholders and fund the development of their application. The higher costs associated with LinkedIn are comparable to those of other online business tools. How much is a LinkedIn subscription? For a monthly fee of $29.99, LinkedIn Premium Career account provides users with extra benefits beyond the basic account. These benefits include free InMails, increased profile views, additional job and job applicant information, and highlighted applicant status. Is LinkedIn premium very expensive? If you choose to subscribe to LinkedIn Premium, the cost for Premium Career is $29.99 per month with an annual subscription (slightly higher for monthly subscription). Premium Career is designed for job seekers and provides assistance in finding employment. On the other hand, Premium Business costs $47.99 per month with an annual subscription. How much is LinkedIn recruiter per month? There are four different LinkedIn subscription plans available: Recruiter Corporate, which costs $8,990 per year or $895 per month; Recruiter Lite, which costs $1,480 per year or $180 per month; Sales Navigator, which costs $960 per year or $100 per month; and Business Premium, which costs $576 per year or $60 per month. Is LinkedIn premium free with Amazon Prime? As a student with an Amazon Prime Student subscription, you can receive 6 months of free LinkedIn Premium. Additionally, if you have not previously used LinkedIn Premium, you are eligible for a 30-day trial. This offer is valid until February 22, 2023. Can you get a refund for LinkedIn premium? When you subscribe to LinkedIn Premium, which includes options like Premium Career, Business, LinkedIn Learning, Recruiter, and Sales Navigator, you cannot receive a refund if you decide to cancel. Any Premium tools and features, like InMails, will expire at the end of your billing cycle if you choose to cancel. https://www.youtube.com/shorts/ktAV01c9Kt0