Uncovering Instagram's First Influencer: A Look Back in Time

The First Influencer on Instagram

Have you ever wondered who the first influencer on Instagram was? I sure did. As a social media expert, I was curious to know how the world of influence began on Instagram. So, I did some digging and found out some interesting facts.

The Early Days of Instagram

When Instagram first launched in 2010, it was a far cry from what it is today. The app was created by Kevin Systrom and Mike Krieger as a simple photo-sharing platform that allowed users to apply filters to their images and share them with their friends. In the early days, the app was only available on iOS, and it was not yet the behemoth it has become.

However, as more and more people began to use Instagram, it quickly became clear that the app had enormous potential. Brands saw the opportunity to reach new audiences through influencer marketing, and influencers began to emerge.

The Birth of Influencer Marketing

Influencer marketing is a type of marketing that involves partnering with individuals who have a large following on social media to promote products or services. The rise of influencers on Instagram was a natural progression of the platform's growth. As more and more people began to use the app, it became a platform for people to share their lives and interests. Brands saw an opportunity to reach their target audience through these users, and influencer marketing was born.

The First Influencer on Instagram

So who was the first influencer on Instagram? As it turns out, the first influencer on Instagram was not a celebrity or a big brand. It was actually a dog named Jiffpom.

Jiffpom is a Pomeranian who became famous for his cute looks and adorable antics. He was so popular that he gained millions of followers on Instagram, and even appeared in music videos and TV shows. Jiffpom's success shows the power of cute on social media. People love cute animals, and Jiffpom was no exception. His fluffy fur and playful personality captured the hearts of millions, and he became one of the most popular accounts on Instagram.

The Legacy of Jiffpom

Even though Jiffpom was the first influencer on Instagram, he is still popular today. His account has over 10 million followers, and he continues to bring joy to people all over the world. He has even inspired other pet influencers to follow in his paw prints.

The Evolution of Influencers

Since Jiffpom's rise to fame, influencers have evolved and diversified. Today, Instagram is filled with influencers from all walks of life, including fashion bloggers, beauty gurus, fitness enthusiasts, and more. They all have one thing in common: the ability to connect with their audience and influence their purchasing decisions.

The Future of Influencer Marketing

As social media continues to grow, so does the world of influencer marketing. Brands are investing more in influencer campaigns, and influencers are becoming more sophisticated with their content. The future of influencer marketing is bright, and we can't wait to see what comes next.

Get in Touch With Us

If you're interested in influencer marketing, or need help with your social media strategy, don't hesitate to contact Galaxy Marketing. We're a German social media marketing agency based in Nuremberg, and we're here to help you succeed on Instagram and other platforms.

Thank you for reading about the first influencer on Instagram. We hope you enjoyed it and learned something new. Stay tuned for more social media insights from Galaxy Marketing.

Who was the very first influencer?

In the past, influential figures such as the Queen and the Pope were known to promote the use of medicine among the general public. They are considered the earliest influencers in the history of advertising. Additionally, in the 1760s, King George III of the United Kingdom endorsed the pottery of Josiah Wedgwood by granting it his royal seal of approval.

When did the Instagram influencer start?

In 2010, Instagram was created, providing influencers with a new platform to reach a wider audience and promote their social media presence. This has allowed brands to utilize the following of influencers by paying them to create sponsored content on the platform.

Who invented being an influencer?

As far back as 1760, Wedgwood is said to have collaborated with one of the earliest recognized "influencers" by creating a tea set for King George III's wife. During that era, the monarchy were considered the trendsetters, and Wedgwood capitalized on this by promoting his brand as "Royal" approved.

What was the first influencer platform?

In 2006, PayPerPost was launched by Murphy as the first platform for influencer marketing. It was the first marketplace where bloggers were paid to produce content for brands, marking the beginning of modern influencer marketing on social media as it is known today.

Who was the first social media?

Six Degrees, founded by Andrew Weinreich in 1996, is recognized as the first social networking site. It was launched in May 1997 and offered a variety of features such as profiles, friends lists, and school affiliations all in one platform.

Who have first followers on Instagram?

As of January 2023, Cristiano Ronaldo has one of the most highly-followed Instagram accounts. The Portuguese soccer star is the most popular person on the platform, with 539 million followers. The only account ahead of him is Instagram's official account, with roughly 600 million followers.