Influencer marketing platforms, especially those targeting Instagram's 1 BILLION monthly users, have grown recently. Startups are racing to establish the largest database of brands and influencers, have the best features for facilitating partnerships, and optimize the best growth model.

When Facebook announced in 2012 that it had bought Instagram, people worldwide were shocked to learn that the deal was worth $1 billion. After ten years, that purchase looks like the best thing Facebook has done since it started. Consider these statistics:

  • Instagram's ad revenue in the US is expected to be more than $33.25 billion in 2022. This is after growing by 40.4% in 2020, 100.5% in 2019, and more than 50% in 2021. eMarketer predicts that Instagram's share of Facebook's ad revenue will continue to grow and will account for more than 60% of Facebook's ad revenue in 2023.
  • Instagram ads could reach 22.6% of the world's population over 13 years old.
  • At least one brand is followed by 90% of Instagram users.
  • Half of the people who see ads for a brand on Instagram are more interested in that brand.

Add Instagram's shoppable photographs, new Branded Content partnerships, vertical style feed, and live streaming in 2021, and the platform will dominate social marketing in the following years. Instagram's business popularity has a disadvantage. Brands must work harder to get recognized and maintain engagement. Influencers benefit from brands' problems. Over 1 billion people use Instagram monthly (500 million daily). Thus, companies will need to leverage influencers to reach the correct audience.

2022 will see marketers battle to claim as many Instagram influencers as possible. This rush requires the correct tools to find and vet new talent while managing different campaigns and employees. Finding a good influencer marketing platform is crucial. Searching for the "best" won't do if you're targeting Instagram. Some sites are better than others at finding Instagram stars. 

Instagram Influencer Platforms

Here are the top Instagram Influencer Platforms you should check out:

1. Grin

Grin has been doing influencer marketing since 2014 before the idea of influencer marketing was even a thing. It realizes that the first phase of influencer marketing is building trust with your field's influencers.

Your company's price is customized. It considers your company's size, influencer program, and goals. Its customers are neither little nor large. Its target customer is a direct-to-consumer eCommerce enterprise.

Users find Grin easy to use yet delivers top-tier marketing management features. Grin interacts with Instagram and other platforms. It interfaces with Shopify, WooCommerce, and Magento so you can send products to influencers, generate sales tracking links to pay commissions, and more. You may even combine it with email systems like Gmail and Outlook, so every message you send from Grin comes from your mail domain.

Grin's search tactics include gathering potential influencers from your eCommerce site's registered users and social listening. Grin's database includes Instagram, YouTube, and TikTok influencers. Grin automates outreach by sending emails from your domain using a template. All emails look personal.

2. Creator.co

Creator.co is all about Instagram influencers and their content, as well as YouTube and TikTok. It puts as much emphasis on making content as it does on getting it to people. However, it has a database with information about 500 million "influencers." This database has detailed information about these "influencers" and their audiences, which you might not expect from a platform for small and medium-sized businesses.

The platform also has a "hands-free" version called the Community-Driven (automated) Plan, where brands can describe their campaign and ideal influencer and let the platform do the rest. Here, Creator.co suggests influencers from a smaller pool of about 80,000 people who have already been checked out. In this case, Creator.Co looks for the right influencers and checks to see if they are willing to participate in the campaign. The brand must decide if it wants to work with each recommended and willing influencer.

3. Upfluence

Upfluence is a self-service platform for finding influencers. It looks for influencers on the most popular social networks, like Instagram, and in the blogosphere. It is cheaper than many competitors, so small and medium-sized businesses can use it. Upfluence has worked with well-known companies like Microsoft, PayPal, Ralph Lauren, and AXA.

Upfluence's search software is its highlight, but you can do much more. Their program lets you create influencer lists. It gives you their contact information. You can export their details and mass-contact them. The Upfluence database is mind-boggling. Its algorithm analyses 500 million pieces of content for reach and engagement.

4. Mavrck

When it comes to influencer marketing, Mavrck uses a programmatic approach. You choose the type of campaign you want to run and then follow the steps that Mavrck gives you. All you have to do is tell the platform exactly what your campaign is about. Many of the steps in Mavrck's process can be done automatically, which makes it easy to run large-scale influencer campaigns.

The platform is a mix of traditional influencer marketing and a way for customers and employees to help promote the business. You can use its influencer search engine to find people who fit your vertical, match your style, and have the correct number of followers and engagement stats. You can look for Instagram influencers and those on Facebook, YouTube, Pinterest, Twitter, and blogs. But Mavrck has much more to offer. It can help you find those influencers, usually customers you already have. And it will always be easier to turn these people into influencers than to do the same with strangers who have never heard of your brand.

5. Influencity

Influencity now offers services to brands that want to work with Instagram, YouTube, and TikTok influencers. This is true even though the company started in 2014 by putting brands in touch with about 100 of the most influential people on Twitter. This shows how much the relative performance of the different social platforms has changed in the last few years. Now, the two video platforms and Instagram are the following most essential ways for brands to be seen on social media.

Now, Instagram data is used for discovery with Influencity. Over 70 million Instagram accounts are listed on the platform right now. It has a vast amount of information about each of these accounts.

6. Cohley

Cohley thinks that content is just as crucial to influencers as they are, even though they are two different tools in a marketer's toolbox. Influence isn't something that every talented content creator has, and not every influential person makes excellent content.

Cohley puts brands in touch with professionals, photographers, and videographers, both talented but just starting to get noticed and those already thought of as full-fledged influencers. In every case, the key to success is the content.

Brands keep the rights to the content they license and can use and reuse their most significant hits across all their marketing channels, making them more and more effective.

7. Open Influence

Open Influence (formerly InstaBrand) is a creative agency that connects marketers with influencers. Given their goal of "humanizing commercials," this makes logical. Open Influence clients can use "Intermix" to locate collaborators, which contextualizes an influencer beyond her number of followers and verticals. Their database of 100,000 influencers cross-references keywords, post-performance, engagement rates, and localities to identify the optimal marketing fit. Intermix can reveal influencers on any platform clients want to target by digging into each profile.

Although this is not a self-service company, if you want to find talent and run campaigns, Instabrand won't work for you. On the other hand, Instabrand has a lot going for it if you want a company to handle your marketing with a human touch and a technology core that defines and reports your campaigns. They call themselves a "mobile-first influencer company," emphasizing platforms only available on mobile devices, like Instagram and Snapchat.

8. Tribe

Tribe’s website looks more like an Instagram feed of beautiful young people having the time of their lives. But at the heart of it all is Tribe's innovative use of a mobile app to give brands exciting content.

Influencers, who are Tribe's users, use an iOS app to create content for brands they like, usually just a simple mention. If you have 50,000 followers and are about to post a picture from Times Square in New York City, you might want to wait. Instead of posting that photo to Facebook, post it to Tribe and see if Coca-Cola will pay you for having their logo in the background and mentioning them. That's what Tribe is all about. It's not about long-term campaigns or promotions. Instead, it's about one-time shout-outs that brands can use to get noticed. Billboards in the background are just one example, and it's not a good one if you want to make money as an influencer. You'll do better if you talk about a product in the post in a way that seems natural.

Now that you have successfully learned the Instagram influencer platform and hope, you are clear with this. If you want to learn more, you can also check out our articles regarding Why Can’t I React To Messages On Instagram? And Why Can’t I Load My Activity On Instagram?

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