Still manually searching on Instagram, replying to DMs, and verifying influencers? Stop right now. Influencer marketplaces and platforms reduce the time spent analyzing and interacting with new influencers, saving you time to optimize your campaign.
How to Use Instagram’s NEW Instagram Influencer Marketplace?
Breaking news! Instagram has announced the creation of a “branded content marketplace,” also known as the social media platform’s Instagram influencer marketplace. Because Instagram plays such a significant role in influencer marketing, this is a very astute move on your part. 87% of Instagram users report that other users’ posts have influenced them to make a purchase, and 70% of those interested in buying use Instagram to find their next purchase.
Brands report the return on investment (ROI) for influencer marketing on Instagram to be greater than five times: $5.20 for every $1 invested in influencer marketing on Instagram.
In a similar vein, influencers should anticipate an increase in the return on their services; Zuckerberg’s goal for Instagram’s new marketplace is to establish a “creative middle class,” which will allow smaller producers to monetize their work more quickly!
Consequently, this new development is fantastic news for anyone who is either an influencer trying to secure some great sponsorships or a company looking to grow its reach.
Even though the soon-to-be-launched marketplace for Instagram influencers is still in the planning stages, marketers and creators can still initiate fruitful brand-partner connections right now.
What Exactly is an Instagram Influencer Marketplace?
First, let’s talk about what an Instagram influencer marketplace is and how it’s different from an influencer marketing platform and an influencer marketing agency.
An Instagram influencer marketplace is a meeting place for influencers and marketers to create mutually beneficial relationships. Influencer marketplaces allow influencers to publish online profiles or portfolios, enabling them to illustrate the types of work they can generate and the brands and businesses with which they would collaborate most effectively. The purpose of marketplaces for brands is much the same as it is for companies: to essentially advertise who they are, what they do, and what niche market they fall into, to assist influencers in determining whether or not they would be a good fit for the brand or company. Although influencer marketplaces are not social media platforms in and of themselves, they perform a role analogous to social media platforms. The same demographics frequently frequent them.
And because we’re all about saving you time, we’ve reviewed top Instagram influencer marketplaces for 2022 just for you!
Without further ado, I will now provide you with a list of the Instagram influencer marketplaces that I suggest you investigate, along with videos, when available, from each of the influencer marketplaces to provide you with a solid understanding of how each of them operates and the ins and outs of their user interfaces.
1. ACTIVATE
How would you like an influencer marketing solution that takes care of everything? You can do a lot more than meet influencers with ACTIVATE.
One of the main things ACTIVATE does is match influencers with brands, but they do a lot more than just this. You can use the Activate search engine to find influential people in your field. They brag that there are Olympic athletes and other influential people here.
Once you find an influencer who seems like a good fit, you can negotiate with them directly and pay for their influencer marketing services through Activate’s online payment portal. Activate will tell you how successful your campaign was by measuring and analyzing it. This saves time and makes much of the confusion about influencer marketing disappear.
2. Afluencer
afluencer is broken up into sections for influencers and brands to make it easy to use and navigate. This influencer network matches relevant influencers with brands to create relationships that can continue to bring in bigger audiences and potential new customers. It’s one of the smaller marketplaces for influencers, with less than 1,000 influencers and less than 1,300 brands. Still, afluencer is a good networking platform because it lets smaller influencers connect with brands they already know and want to work with, like a micro-influencer. This platform also makes it easy for brands to get in touch with influencers directly without trying to find them on social media.
Because there aren’t many brands or influencers on the platform, an afluencer is excellent for smaller brands and influencers, like micro-influencers or new businesses.
An influencer can be a training ground for people and brands with fewer followers but still want to get their names out there and improve their engagement rates.
3. Brybe
Are you looking to do package deals with influencers?
You know, something like:
- Delivery Within one day
- Post a Photo & Video of Your Product on [pick your social networks]
- Tag Your Social Media Account on Each Post
- Swipe Up to Your Product on [pick your social networks]
- Leave It Forever on Facebook
- 3 Free Revisions
Brybe is one of the only marketplaces I know of that lets creators and influencers use their platform to make these custom gigs, which they call “brybes.” This allows influencers to put together a solution for your needs that fits how they want to work with you. It’s a great way to start a relationship that makes making content for all your social media channels easy.
Brybe also has a transparent business model that lets Brands, Influencers, and Creators talk to each other directly.
4. Creator.co
Creator.co allows marketers to contact influencers. This small influencer marketing hub is unique in that it functions as a one-stop shop for influencer marketing campaigns and a source of income via referral programs, team selling options, and even storefront options, allowing you to move from content creator to product creator and back, all within the same platform. The most significant difference is Creator.co’s platform. Micro and nano-influencers with 1,000 followers populate it.
With Creator.co, you can search for campaigns based on niche, pricing, and follower count. The different campaigns are clearly distinguished by the cash amount offered, the number of followers the individual must have to qualify, and the engagement rate influencers must have to qualify (to weed out fake followers).
Creator.co has a brand and influencer component to separate campaign sides. The influencer side of the site allows you to view campaigns and contact businesses. In contrast, the brand side is a more complex influencer marketing tool with several features to make designing and posting marketing campaigns quick and uncomplicated.
5. Fohr
Like to know exactly who you’re dealing with?
Fohr was started in 2013 in New York City. As a company based in New York City, they know all too well what people will do to become famous. So, they made a platform that thoroughly checks out influencers. On their website, it says that they have everyone’s name, address, and phone number. Plus, you can find out how many real followers they have and how much money they make. Fohr carefully checks the demographics of its audience. In other words, you should have a pretty good idea of how much to pay an influencer before you even contact them so that you don’t get lost in a database of influencers without an essential guide.
Before, the platform was only self-service, but now, if you spend at least $5,000, Fohr will manage your campaign for you. This isn’t the cheapest option, but at least it’s convenient. Fohr still gives you analytics and detailed information about who does what among your active influencers, even if you choose the self-service option.
6. #paid
#paid is a creative marketing tool, not an influencer marketing tool. #paid is a location to increase access to influencers and brands to create marketing collaborations across social media platforms. #paid claims to enhance influencer marketing by creating a platform for creators, not social media influencers.
#paid is popular because brands can create and release ads daily. #paid may not have your favorite influencers, but its producers may create great content within your budget.
Above, you successfully learned about the Instagram influencer marketplace. You may read our articles regarding How to see Post Insights on Instagram? And Why Social Media Marketing For Financial Advisors Is Important?
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