You have what it takes to become the next major social media marketing for personal trainers influencer as a personal trainer. Let’s find out how you can do that!

Marketing via social media marketing for personal trainers is quite effective, but do you know what steps to take first? And what comes next? It doesn't take a rocket scientist to figure out how to use social media, but if you want to use it as an effective marketing tool for your company, you need to do more than just create an account and post a few photographs of things that inspire you.

You will need a strategy, a plan, high-quality and varied material, and a great deal more to become an authentic influencer, reach a larger audience, and increase the number of clients you work with. Permit us to assist you in determining the next steps to take in your strategy to begin dominating social media.

Social Media Marketing for Personal Trainers is Essential

It is possible to be a personal trainer without having any social media profiles. But, if you choose to do so, you will be at the discretion of the gym in which you are employed. Your list of potential customers is quite small. Indeed, good old-fashioned word-of-mouth can ultimately work to develop your business, but if you take an active position in your marketing, you'll build your firm far more quickly. Getting involved in social media is crucial for your company and brand for a variety of reasons, some of which are listed below:

  • You will be able to reach hundreds of thousands of individuals more quickly and effectively via social media platforms than you ever could with conventional marketing methods or word-of-mouth.
  • Your posts on social media provide you with the opportunity to demonstrate your level of experience and authority.
  • You might also demonstrate your professional knowledge in a certain field, such as the nutrition of vegans or the fitness of young people.
  • If you interact online with many authorities and influential people, you'll be able to bolster your credibility significantly.
  • If you consider expanding your company to offer online services, such as group coaching, establishing a presence on social media platforms will help attract more customers interested in your offerings.
  • Use various social media platforms to maintain communication with previous and present customers. It is always simpler to keep clients than to get new ones, and by connecting with them online, you will ensure that they do not forget who you are as a provider of their goods or services.
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Develop a Social Media Marketing Strategy

Developing a strategy is the most crucial step you need to take to begin capitalizing on all of the benefits of social media marketing. If you do not have a strategy before you begin generating accounts and posting material, your level of success will vary.

Investigate the websites of some of your favourite personal trainers and those with a significant number of subscribers. Observe the content that has been posted over a few weeks to identify any recurring themes. When you delve further, you'll discover that the accounts of successful influencers, despite their apparent authenticity and spontaneity, are the product of careful planning and are in no way coincidental.

Start with Some Brainstorming and Research

There is a method to effective social media marketing. You must have objectives, a purpose, and a brand. When you check out some of the other websites that have such a large number of followers, see if you can identify any of the following factors:

  • Niche. There are so many online trainers nowadays that you will get lost in the crowd if you don't carve out a certain segment of the market for yourself, often known as a niche. A few examples of possible specializations are nutrition for runners, training for fat loss, and postpartum training. These are just a few of the many options.
  • Targeted demographic. Who do you intend to reach with your internet content? It might be people in their golden years, moms, millennials, anyone trying to get rid of extra weight, or even amateur sports.
  • A brand and message. It can be shaped with the support of a certain niche and target audience. Consider the type of fitness instructor you are or aspire to be, such as a trainer who emphasizes tough love, an organic nutritionist, a relatable parent, a hip young trainer, or a mindfulness trainer.
  • Consistency. As soon as you have determined who you are as a trainer, what your brand is, what your area of specialty is, and who your audience is, you will need to keep all these things in mind as you develop your pages. Consistency is key to successful social media marketing.
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A Sample Personal Trainer Social Media Marketing Content Calendar

A content calendar takes work but saves time and ensures a healthy mix of post kinds, content, and calls to action. Plan a month. Here's a one-week content calendar for a trainer targeting busy men with dad bods:

Monday - Inspiration. Share Walter's before-and-after photos from our 6-week training.

Tuesday - Technique. Share a video illustrating proper pushup forms and why they're helpful for pecs and the upper body.

Wednesday - Engagement. Ask followers about their toughest fitness obstacles.

Thursday - nutrition. Discuss how I plan weekly meals and avoid junk food.

Friday -networking. Share a trainer link with my followers.

Saturday - promotion. Join my online accountability group and daily pushup challenge.

Sunday - Funday. Share the sore quads meme.

Mix up Your Content

Your content calendar is key to your strategy. The quality, diversity, and regularity will attract and retain new fans. Important posts for a personal trainer include:


Fitspiration is one of the primary reasons individuals follow trainers and fitness professionals online. They desire motivation to work harder or simply begin exercising. And you want to motivate your followers to take action and begin working with you.

Informational and Educational

Another reason people follow trainers on social media is to gain knowledge. They desire your expert guidance and recommendations. These posts not only assist readers in learning more about diet or exercise but also develop your credibility.


Engagement with your fans is crucial. You can engage by responding to queries and shares or commenting on the posts and comments of your followers, but you can also increase interaction with your original postings. Ask questions, initiate discussions, generate surveys, and organize live Q&A sessions.

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Networking and Connecting

Posts that connect you to other fitness professionals or businesses in a relevant field will assist you in expanding your network. Include connections to other pages and posts you believe your audience will find valuable. Follow other trainers you appreciate and respect.

Also, explore forming partnerships and exchanging links with various websites and companies. Connect with nutritionists, chiropractors, massage therapists, gyms, healthy food services, bloggers, and anyone whose followers would be interested in your page.

Just Plain Fun

Social media is a legitimate commercial tool for personal trainers but also a source of enjoyment for your following. Include some purely entertaining posts in your assortment. This is a terrific method to exhibit your individuality and sense of humor and demonstrate to your followers that you are a real person, not a fitness robot. Share fitness and wellness-related memes, gifs, and jokes, but avoid content that could be deemed provocative.

There are some Best Social Media Platforms for Trainers

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

You have now reached the point where you have learned social media marketing for personal trainers. Read our more How To See Deleted Comments On Instagram?

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