One of the greatest feelings in the world is walking into one of your events and seeing it jam-packed with people. Social media marketing for event planners can help get you there! Let’s see how to do it!
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Meet Aninda, the wizard behind the social media curtain at Galaxy Marketing. Aninda isn't just a social media marketing expert; he's the force that propels brands into the digital stratosphere. With a passion for creativity and a knack for staying ahead of trends, Aninda transforms ordinary content into viral sensations. When not crafting stellar campaigns, you'll find him exploring the galaxy of possibilities in the ever-evolving world of social media.
When it comes to social media event marketing, that means knowing what to post and where to publish it to reach potential attendees. We’d love to help by sharing our biggest lessons. To discover which types of posts eventgoers engage with most, Eventbrite looked at over 25 million social media event posts to see just how people tweet, snap and share about events online.
Ways To Promote An Event Before It Happens:
- Post a countdown on Instagram Stories
The countdown sticker on Instagram Stories lets you set an end date and time. You can also customize the name and color of the clock.
Viewers can subscribe to receive a notification when the clock runs out or add the countdown to their own Story.
This feature is essentially a branded calendar notification. It’s an excellent tool for driving ticket sales or reminding people about deadlines for contests or early bird pricing.
- Create an event page on Facebook
Make a Facebook event that includes all the details your guests will need. Tag the official pages of your invited speakers or special guests.
The discussion area of the social media marketing for event planners is a great space to post announcements or answer questions. You might want to get the word out about exclusive pre-sale codes or share the times for a concert there.
If there are tickets available through Eventbrite, you have the option to link your account to Facebook. Once the integration is set up, your attendees can buy tickets without leaving the Facebook event.
- Post teasers with necessary details
Share relevant details in the time leading up to the event. Teasers help build up the hype and can also provide your audience members with helpful information.
They’re also a way to show off your guests of honor. If you’re hosting a big conference, you could introduce your guest speakers one by one in the weeks leading up to it.
Or, share interviews with your event, like RuPaul’s Drag Race does with their pre-season “Meet the Queens” segment.
- Create a hashtag
A branded hashtag is handy for you and your guests to find all content related to your event across social channels.
Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content.
The most valuable hashtags are not just unique; they’re short and easy to spell. Would someone know how to write it if you said it aloud?
The shorter, the better, too. Remember, you’ll also want to fit in a shortened URL to the event page within your character limit.
Use your hashtag on all your social media content, and include it on other marketing collateral, even printed materials.
- Give a sneak peek
One guarantee about social media event promotion? People love a good peek behind the curtain. With plenty of time in advance, reveal tidbits of what your guests can look forward to at the event.
Share behind-the-scenes photos and videos of your venue, speakers, programs, and swag.
Jameela Jamil often plugs her show, The Good Place, by sharing goofy photos of the cast on-set, letting fans in on the backstage shenanigans before a new episode airing.
- Host a giveaway
Social media giveaway contests pump up your brand awareness and help convert followers to event attendees.
Ask people to share a contest post from your account and use the hashtag to enter.
Once they share, you’ll also have all the eyes of their followers on your brand. It gets you a much broader reach for the price of a handful of free tickets or products.
If your event has any sponsors, consider asking them for giveaway items in exchange for some extra publicity.
- Live tweet
Help keep people’s FOMO at bay or increase it by sharing images and highlights from the day as they happen.
Think of live tweeting as an informative and entertaining play-by-play of the event.
Live tweeting sets the tone and shape of the online conversation around your event. It’s useful for capturing performances, or timely discourse, like at conferences, debates, and speaking events.
- Define Event Marketing Goals
What is the goal of promoting or marketing your event? At first glance, it’s pretty obvious: get more attendees to register for our event, but we can be more specific. For example, we can break down the marketing objective into:
- Total number of registrations
- Number of free registrants
- Number of paying registrants
- Number of discounted registrants
We’ll use these metrics (KPIs) to measure the performance of our marketing efforts.
Promoting your event on social media is essentially about knowing which platforms your target attendees are active in and which types of content they’d interact with.
The better you understand your target audience; the more effective your campaigns will be.
However, remember that promoting your event on social media doesn’t stop after the event is launched. You should also use social media to generate and maintain buzz during and after the event to maximize its potential.
You can also check out our article regarding How to sell gift cards on Instagram.
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Author
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Meet Aninda, the wizard behind the social media curtain at Galaxy Marketing. Aninda isn't just a social media marketing expert; he's the force that propels brands into the digital stratosphere. With a passion for creativity and a knack for staying ahead of trends, Aninda transforms ordinary content into viral sensations. When not crafting stellar campaigns, you'll find him exploring the galaxy of possibilities in the ever-evolving world of social media.
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