The world of podcasting is changing. The best way to reach new fans is through social media marketing. Let’s find out how to do it!

Podcasts have quickly grown in popularity to become one of the most widely used methods for consuming content. The vast majority of people have a program that they particularly enjoy watching, and they would jump at the chance to expound on why they think you should give it a shot. Therefore, it should come as no surprise that brands have begun producing their own podcasts to assist in expanding their audience and developing brand affinity.

After you have produced a fantastic podcast for your company, how can you ensure that people will "see" it? Warning: You will want to take advantage of social media in the future.

There are many things to read, watch, and listen to on the internet, so it's essential to find your corner, or "niche," no matter how big or small, and promote your content there.

Let's discuss how social media can help promote your brand's podcast.

General social media best practices for podcast marketing

Let's talk about some tried-and-true ways you can use social media to promote your podcast.

Keep promotion close to home

The purpose of producing a podcast for a firm that caters to consumers or business-to-business clients is to provide your audience with additional opportunities to spend time with your

brand and develop an attachment to it. When formulating a plan for using social media, every choice you make should be directed toward achieving the overarching objective.

Whether your podcast ought to have its own social profile is likely one of the first things you'll be thinking about. In our experience, the answer to this question is "no," at least for most B2B companies that produce podcasts, particularly when you are first starting.

The audience that follows your branded social profiles on various social media platforms is already interested in your company and the material you produce. Why not harness that audience that you already have? When compared to depending on your known and trusted followers, starting from scratch might be a much longer and more difficult route. This will help increase people's overall association with your brand, which is ultimately what you want to achieve. This will also help improve the association that people have with your show.

At the end of the day, when you promote your podcast on social media, you're actually advertising your business. Your brand is being expanded through the podcast.

Create social posts based on each episode

The question now is, given that you know where to advertise your podcast content, what exactly should you promote?

On social media, people aren't likely to pay attention to what you have to say for more than a few moments, so you need to make the most of your time. When creating social media posts, you should strive to select the most intriguing aspects of each episode to share with your audience. Every time you publish a new post relating to your podcast, you may consider it an introduction to a new tale. Followers and fans are enticed to consume additional content due to this hook.

Suppose you are not involved in the show's creation or in the show itself. In that case, you must listen to each episode from beginning to end to comprehend the storyline and recognize the overarching themes. What is the overriding message, and what are some concepts that support it? Have any of your guests gushed about how adorable their pet is? Have they told you the tale of how they got their start in the industry they are currently working in? Put yourself in the listener's shoes: why would you want to listen to this episode? Create material for your social media accounts based on the answer you provide.

Make unique content to support the show

In addition to generating information extracted directly from the episode itself, you may also generate pertinent content that does not excessively promote the show. Keep in mind that the goal is to make it as easy as possible for people to spend time engaging with your business in various capacities.

If you market your podcast by posting videos, it will help generate anticipation and increase enjoyment even before the first episode is released. In addition, integrating social posts into the entirety of your distribution plan will ensure that your podcast is constantly at the forefront of your listeners' minds.

You may also reuse your podcast by writing a blog post based on the show notes you provide for listeners. This has two purposes: one, it promotes your episode, and second, it directs listeners to your website. Not only that, but it gives people interested in consuming your information differently the opportunity to do so in a new way.

Match your tone to each platform

Think about how each post on your podcast can be made better by your platform. When making your content, you should remember that each platform's best practices are different.

Some best practices are more concrete and easy to understand, like the word count on Twitter or giving credit to the photographer on Instagram. Other best practices are a bit more complicated.

You might remember the #DollyPartonChallenge as an example. It was a social media challenge started by the legend herself. People were asked to post pictures of how they presented themselves on popular social platforms. This fun challenge blew up social media because everyone who saw this post got it right away and could do it themselves.

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Platform-specific elements for podcast promotion

Each platform has distinct marketing features. Facebook started the trend with event pages and groups, but practically every network can help promote your podcast today.

Here are some free social networking features for your podcast.

  • Facebook

We recommend employing video for social media podcast promotion. Facebook has 500 million daily video viewers. They're many! Facebook video engagement is 6.13 percent. When working with 500 million people, 6% is a solid chance someone will engage with your material.

  • Twitter

Twitter lets you pin Tweets. Pinning a Tweet makes it the first thing people see when they visit your profile. It boosts engagement. Buffer observed that pinned Tweets doubled conversions.

  • Instagram

Instagram Stories can promote your podcast. Built-in tools engage your audience.

Countdown stickers generate buzz. Make a tale a few days before a new episode and add a countdown sticker. Your fans can tap on the countdown, create a reminder, and get a notification when your new episode is launched.

Get social and grow your podcast

Better than nothing, don't rush to join every platform. Lean into your brand's strongest channel. Do what works for your brand, and don't be scared to try new ideas or drop what's not.

With these tips, you can create the social campaigns of your dreams. Don't delay. Start promoting your podcast on social media to make your niche the most entertaining online.

Hope you understand how to use social media marketing for a podcasts. You can read our article on How To Un-Update Instagram for more information.

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