Having an online presence such as an excellent social media following can instantly benefit your business or brand. Instagram is one of the fasting growing social media platforms in the world today. With millions of users on the platform, it is an opportunity haven for business owners and brand ambassadors. You can quickly grow your following and audience on Instagram using the platform as an advertising agent for your company or brand.

Not only this, you can engage with your customers and even potential customers on this platform, giving you an upper hand when it comes to customer service and promotions. There are so many methods through which you can make sales on Instagram.

how to sell on Instagram

Read on more to find out how to sell on Instagram.

Here are the steps to set up shop on Instagram to sell:

Create a business account

how can you sell on Instagram

To be able to use Instagram insights and promotions, you need to have a business account. You get to enjoy a considerable amount of indispensable advertising options and promote your brand with a business account.

The good thing is that if you ever feel like you want to own a personal account and not a business account, you can easily change it back in the settings. However, having a business account certainly benefits when you are trying to make sales on Instagram.

Features of a business account:

Instagram insights
how to make sales on Instagram
sell on Instagram

With this feature, you don’t have to take up the hassle of researching your clientele. Instagram does this all for you and compiles them into easy-to-read and understand charts and graphs. It includes all the activities that your post generates, like the audience reach, website clicks, and profile visits.

You can even check what type of customers engage most with your content, like gender and age. In this way, you can better understand your audience and curate content for this target audience.

Story links
selling on Instagram

If you have a business account, you can add links to your stories. This is a handy feature to send your customers to your website or the product page.

CTA button
how to sell products on Instagram

With this, you can add contact information such as email, messaging, and calling options for your customers to reach you.

Facebook alignment
how can you sell on Instagram

You can link your Facebook page to your Instagram account. This will allow you to use the ads manager on Facebook to monitor all your promotions and advertisements.

Do hashtag research

ways to sell on instagram

Anyone trying t grow on Instagram knows that the most important aspect is using hashtags. This will help you grow your organic audience o your Instagram profile. You will even be able to see the number of impressions the come through the hashtags you use and optimize it further for future use.

To conduct hashtag research, you can follow these simple steps:

  1. Tap on the discover/explore icon
  2. Go to the search bar.
  3. Click on the tags button.
  4. Search up keywords and terms that are related to your niche. This will show you the number of posts that have used the same hashtag. When you use the same hashtags, people who search for the term will see your post.

The best way to use hashtags is to combine multiple hashtags relevant to your post and those hasg=htags that are popular at the moment.

Run advertisements:

selling items on instagram

Make use of Facebook ads to run your advertisements for your brand. You can even edit placements to run them on Instagram. Whichever model you choose, ensure that you take the time to properly set up your ad campaigns and execute them properly to get the most out of your advertisements.

Make use of the Instagram Shopping feature:

make sales on instagram

As long as your business is selling physical items, you can use this option to make your customers’ shopping experience easier and stress-free. This will add tags on your posts that will redirect the customer onto the product page, where all the prices and product details will be displayed. The most critical part of using this feature is to have a catalog for your business ready to go on your Facebook page.

Get in touch with influencers:

Social influencers will help you get to your target audience faster since they usually have many followers. Even if they don’t, as long as your business caters to the niche that the influencers are providing, your audience will grow.

Running influencer campaigns can have varying price points as each influencer has its charges. You can pick one that suits your budget the most and associate yourself with the influencer.

Here is a video showing you how to sell on Instagram. If you want to gain more likes on Instagram, you can follow this link.