A potent marketing tool is paid advertising which Instagram uses to boost engagement. This activity in the account or profile complements what can be done in the stories and feeds of brands on Instagram.

Instagram ads are accessible for any business or brand that offers an advanced targeting objective and flexibility. With the popularity of Instagram, more and more people are hopping on to this visual platform to engage with their target audiences for their businesses and brands.

Setting up Instagram Ads:

To use Instagram ads, you need to gain access to Facebook Ads Manager. Since the parent company of Instagram is Facebook, all you need is a Facebook page, and you’re good to go.

Using Facebook’s Ads Manager, you can set up campaigns, select the target audience, location, and even your preferred budget. After selecting the necessary options, you can send your promotion for review before it goes live. It typically takes 5 hours to a day for your requests to get approved, after which you can monitor your ads with Instagram Insights. The ads you created will run within the budget parameters, audience selection, chosen time frame, and optimization goals.

If you have ever wondered how much do Instagram ads cost, read this article to find out.

How to use Instagram ads in your posts:

Instagram has high engagement rates with our without paid advertisements. It is an excellent choice to use paid promotions to expand your audience reach and increase online visibility. According to a recent study, brands typically experience more engagement on ads that have videos in them.

If you have a 60-second long video in your feed, you can promote it for a higher engagement with the post and your profile. This will also mean that you have a better chance at a correct engagement rate because you have a longer advertising window than stories that are only 15 seconds long.

how much does it cost to make Instagram ads

Step by step on how to use Instagram ads in your posts

  1. Launch Instagram app
  2. Open your Instagram business page.
  3. Select which post you want to advertise
  4. Click on the “promote” button at the bottom of the post.
  5. From the popup window, choose your objective behind creating the promotion.
  6. Select your audience type and geographic target. You can also choose an automatic crowd.
  7. Select your budget and duration of advertising the post
  8. Send your promotion for review. This typically takes from 5 hours to 24 hours.
  9. After the promotion is approved, you can go to promotion insights from your profile to monitor how well your business is doing.

You can start using Instagram ads to grow your audience, but only if you have a business account. This is a reversible step but comes with many benefits, such as access to insights and other features like the swipe-up feature on stories.

How much do Instagram ads cost?

Instagram ads have many features that you can add according to your preferences and objective of the advertisement. Although having an Instagram page is not a requirement for you to advertise on Instagram, it is recommended that you have one to make it easier for your Instagram audience to find you and contact you quickly.

One of the significant drawbacks of advertising on Instagram posts is that Instagram does not allow you to post clickable links under their posts. If you add links to your posts, the viewers have to copy and paste the link on their search engines manually.

However, you can now link your shop by tagging your product in the post when it comes to business accounts. Clicking on these posts will automatically take you to a popup screen where you can see all the details of the brand or business.  

Since Instagram ads come with a destination URL, the primary factor reels in money are click cost per click (CPC). This ranges from $0.50 to $0.95. When we look at CPC (All) metrics, they are typically lower than the previous, ranging from $0.40 to $0.70.

The CPC (All) metrics register all the clicks that take place on an ad post. This includes link clicks, comments, shares, and likes. When you consider CPM (Cost per 1000 impressions) on Instagram from 2021, it has been an average of $2.50 to 3.50 whereas, for engagement costs, it is from $0.01 to $0.05

Watch this video to learn about how much do Instagram ads cost.

Follow this link to know how to increase Instagram followers easily.

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