Do not skip Instagram when considering how to market your business online. The 1-billion-strong social media platform is focused on images, which makes it a perfect option for dental practices that want to connect with their customers.
Fortunately, there's an effective formula for the success Instagram Marketing for Dentists. You only need to find it. You can also follow these eight steps. These steps will give you the procedure you'll need to promote your dental practice and increase your followers on Instagram.
8 Steps to do Instagram Marketing for Dentists
Business Account
This is the most straightforward. If you already have an Instagram account, ensure it's a corporate one. It allows you to include certaspecificc details that a regular account can't provide:
- Address of your office in physical form
- The number for your front desk
- Hours for your business or walk-ins
Once you've configured it, You can view specific analytics (more about this in step 9) and run ads, should you wish to.
The best part is that it's free. Go to your profile, click the Settings wheel to the right side of your Edit Profile button, and select the "Switch to Business Profile" option. Follow the steps to join your Instagram profile to Facebook's profile and let you choose the category you want to use. Although the dentist isn't an option, some potential categories to consider include:
- Health/Beauty
- Medical Center
- Doctor
Optimize Your Profile
The next step is the background work for the profile. It's what your viewers look at when they decide to find out more about you by following one of your posts. Therefore you must ensure that you have it in order.
Instagram profiles can appear simple, and it's easy to miss some essential features. Each of them plays a crucial role in promoting your dental practice.
Build Your Feed
It's time to look outward. Once your profile is set, create your feed and ensure you have plenty of relevant and exciting content to view, share, and interact with.
Beyond the individual accounts you follow, In addition, you can follow hashtags that are related to the dental field as well as the dental industry. This lets you discover more relevant content on your feeds, allowing you to find more posts that you can interact with. Simply type in the hashtag and click the "follow" button in the upper right.
Content Strategy
Although some of your content might contain sharing other's posts (which could be pretty tricky; more on that here), Most of it must originate directly from your own. It is time to develop a strategy for content.
To succeed on Instagram to be successful on Instagram, you'll require regularly updated posts of around 1.5 videos or images every day. Your content strategy will help you ensure that you meet your quota by preparing the right mix of various types of posts:
Hashtags for Each Post
If you're familiar with Instagram, you are aware of hashtags' potential (and difficulty). More than other social media platforms, they play an essential function in categorizing your posts. They can also substitute captions and posts.
A few studies have discovered that around 11 hashtags appear appropriate for a post; however, we'd suggest starting lower--between 3 and 10 hashtags per post at the beginning. However, every one of them must be relevant to your dental practice and what you're posting.
Beyond apparent solutions such as #dentistry, it can be challenging to determine the right hashtags for each post. Hashtagify is a fantastic tool that can assist, allowing you to input a keyword that you'd like to target and then suggest popular hashtags relevant to that particular keyword. You can choose hashtags based on their popularity and relevance.
Instagram Stories
Instagram goes beyond posting photos. In reality, the Stories feature could be the most effective tool you have at your disposal. You only need to learn how to utilize it.
In simple terms, Stories are live content that typically consists of multi-media or vertical videos designed to cover the entire screen of a mobile device. It's all about that natural un-polished look and feel. It’s averaging 500 million active users across all platforms.
To begin, click on your profile image. Upload a video or photo or snap one at a time. Click publish, and your story will remain in the public domain for 24 hours before disappearing. But, you can download the video file in the future if you wish to.
One of the best features of this tool is Interactive stickers. They allow your users to communicate directly with you, from a question option (which you can later answer) to an online poll or the location.
Instagram Engagement
We've hinted at this with Interactive stickers that are available in Stories. Instagram's success depends heavily on how you engage with your followers; the reverse is true. Like most social media platforms, posting content is just part of the equation. Engagement ensures that you aren't part of the algorithm of Instagram, and your content is displayed in your followers' feed.
Evaluate
A business account lets you see essential analytics about your posts and the history generally, are doing. To access it, go into your account and hit the Insights button.
Three tabs provide valuable information about your Instagram success Instagram:
Activity In this activity, you can keep track of your interactions for a week, their reach, and impressions.
Content You can check how your own stories and posts are doing.
The audience is where you can discover the details about your following and the growth they have experienced over time.
This is the strength of Instagram. While it might be unintuitive for some users, its beauty lies due to its simple nature. Yes, it is a bit of trial and error, and you'll need to invest long hours on the platform. If you follow the steps above, you can successfully utilize them to advertise the dental clinic you run and increase your reach and recognition.
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