Instagram hashtags may make or break your Instagram marketing plan. If you use hashtags for Instagram growth, more people who might be interested in your products or brand will see your posts.

The power of the hashtag for Instagram growth should never be dismissed. It's crucial for expanding your Instagram audience and gaining followers. Research conducted by Simply Measured shows that posts including at least one hashtag receive an average of 12.6% greater interaction than ones without hashtags. Hashtags were first used on the internet in 1988. In 2009, Twitter was the first service to formally adopt the hashtag, making all tags that began with # clickable. Most social networks quickly followed suit and introduced hashtag functionality. Probably the most significant increase in hashtag usage has occurred on Instagram. Instagram promotes heavy usage of hashtags, in contrast to Twitter, where it is generally advised not to use more than two or three in a single tweet. People frequently use up to 30 hashtags in a single post, and the average is closer to 20.

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What are Instagram hashtags?

"#nofilter" is an example of a hashtag since it consists of a string of characters that includes letters and numbers and an emoji. They help organize information so that it may be easily found.

On Twitter, you can click on hashtags. If you click on a hashtag or search for a hashtag on Instagram, you'll be sent to a page that displays all the posts tagged with that hashtag.

The Purpose of Using Instagram Hashtags

To better organize your content, use hashtags. These can be general hashtags that everybody uses, in which case you are grouping your posts and images with others who upload similar content. Alternatively, many businesses create niche hashtags to develop interest and consolidate posts relating to a particular product or campaign. In general, Instagrammers are eager to gain more followers. But there is little point in being followed by somebody with entirely different interests to you. By using appropriate hashtags with your content, you are making your posts available to people who have an interest in the same subjects. And if they like your posts, they are likely to follow you in the hope of seeing more content on the same topic. Even if people don't go as far as following you, they may like the content of yours that they come across when searching for a particular hashtag. When you use hashtags for Instagram growth are effectively helping Instagram sort and organize your posts – helping them reach people who will value them.

Why use Instagram hashtags?

Using hashtags for Instagram growth is crucial to reaching a broader audience. Including a hashtag in your post will make it visible on the page dedicated to that hashtag. Including your own Story in the applicable hashtag Story, which can be found on the hashtag page, is possible if you utilize the hashtag on your store. Hash-tagged posts can be seen by people who don't follow you because they've chosen to follow the hashtag instead. To encourage people to interact with your company, Instagram hashtags can be a valuable tool for creating a sense of online community.

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How to use hashtags on Instagram

1. Use Insights to see which tags work best

Post analytics are available to Instagram business profiles and reveal the total number of impressions generated by hashtags.

To get information on a specific post:

1. Tap View Insights, located under the post on the left side of the screen.

2. Swipe up to get additional information, such as the total number of views the post has received from hashtags.

2. Include hashtags on Instagram Stories

At the top left of the hashtag, pages are the Instagram Story icon. Click on it to see what other individuals with public profiles have posted to their Stories under the hashtag.

3. Avoid banned hashtags and spammy hashtags

For user safety reasons, Instagram may disable a hashtag if it gets connected with harmful content. This in no way precludes its use. Instead, only the most popular posts will be displayed when the tag is clicked. It will display no recent posts or Stories for this hashtag.

Checking to see if a hashtag has been banned is the only way to determine if you can use it. It's a good idea to do this every time you add a new hashtag to your repertoire. If you use any currently banned hashtags, you risk having your account removed from the algorithm, reducing your engagement even further.

Hashtags that blatantly ask for likes and followers should be avoided, even if they aren't explicitly forbidden. Popular ones include "#followme," "#like4like," "#follow4follow," "#tagsforlikes," and so on.

In other words, if you use these, you invite bots, spammers, and other insincere Instagram users into your feed. As a bonus, they demonstrate to your audience that your company endorses and supports spamming tactics. Indeed, not a flattering presentation.

4. Understand how hashtag pages work

Getting your material published in the Top area of hashtag sites is a terrific method to promote it to a broader audience. All the content tagged with a particular hashtag will be displayed on that page. If your post is the most recent one using that hashtag, it will appear at the top of the Recent results page when someone searches. Keeping your post at the top of the Recent section is much simpler for a less-used or more specialized hashtag.

Be aware that the Recent section sorts posts by the date they were first shared. Adding hashtags as a comment or altering the caption won't help your article appear more recently in search results.

5. Make sure that hashtag means what you think it means

Hashtags often consist of a series of words that have been glued together. That can confuse when it's unclear where one ends and another begins. The #susanalbumparty disaster in 2012 is one of the worst examples of this. Susan Boyle's new album had its launch party and used this hashtag to commemorate the occasion. But if you read it carefully, you may notice certain words in the center that make the hashtag small. Tricky. To advertise Top Gear, Amazon made a hashtag parody of this kind. It's easy to confuse the possessive "s" with the word "hit," but this was done on purpose. Sometimes brands are too quick to adopt a popular hashtag without giving it the attention it deserves. This can be a PR nightmare for the company in difficult situations.

How to find trending hashtags on Instagram

Instagram, unlike Twitter, does not make a list of trending hashtags available to the public. However, you can see how popular a specific hashtag is by searching for it on Instagram. Similarly worded hashtags that have gained popularity on Instagram will be listed, along with their post counts.

On a desktop computer, type the hashtag plus the hash symbol (#) into the search bar. Type your query into the mobile search bar and touch the Tags button to narrow your results.

How many hashtags to use on an Instagram for growth can include up to 30 hashtags, while a Story can have up to 10. Any other text you try to add to a remark or caption will not be published. Instagram allows for many hashtags, but that doesn't mean you should use them all. Every company and even every post by the same company can use as many or as few hashtags as they see fit. There seems to be a general agreement that eleven hashtags are a reasonable quantity to work with initially. However, the specific number of hashtags used on Instagram is between one and three. 

It's not uncommon for companies to launch their hashtags. The international soft drink giant Coca-Cola is a perfect illustration of this phenomenon. Use the #shareacoke hashtag to show the world your group is enjoying a Coke together on social media. You can also collect user-generated content, which can be used later for promotional purposes. Quick advice on branded hashtags: avoid using your brand name and instead emphasize your tagline or a hashtag associated with your value proposition. It's more likely that people will use the #shareacoke hashtag than the #cocacola one.

1. Category Hashtags

While hashtags for categories can be more generic, you should still ensure they are relevant to your content. You shouldn't use the #trailrunning tag if you post a photo from a road race like the Chicago Marathon. Instead, use tags like #running and #marathon. These hashtags are typically less specific and do not relate to any company. Hashtags in categories should be as detailed as possible.

2. Event Hashtags

Hashtags for Instagram growth are, unsurprisingly, associated with said events. So, using the Chicago Marathon as an example again, you might use #chicagomarathon or even #chicagomarathon2021. Hashtags for events aren't only for the standard variety, either. TV shows (#queereye), the Olympics (#Olympics), conferences (#mozcon), and more can all benefit from these tags.

3. Campaign Hashtags

Many brands use hashtags to organize the content they produce for a campaign. These are meant for temporary use, often for the campaign's duration, and are not sustainable. Many new products will be released with accompanying marketing campaigns that use hashtags.

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Here are the top 100 hashtags for Instagram growth right now

Tags: #love #instagood #photooftheday #fashion #beautiful #happy #cute #tbt #followme #picoftheday #follow #me #selfie #summer #art #instadaily #friends #repost #nature #girl #fun #style #smile #food #instalike #family #travel #fitness #olympics2022 #darlings #rain #nofilter 

The Most Popular Travel-Related Hashtags on Instagram

Many popular Instagram hashtags can help you discover your content if you are a travel influencer (or love travel). Fancy yourself a bit!

#travelphotography #picoftheday #naturephotography #travelblogger #beautiful #landscape #adventure #explore #instatravel #photo #trip #summer #travelgram #photography #art #travel #wanderlust #nature #instagood #photooftheday

Favorite Foodie Hashtags on Instagram

These Instagram hashtags are perfect for food bloggers and foodies.

#instafood #foodblogger #lunch #picoftheday #instadaily #foodphotography #photooftheday #food #healthy #foodie #foodlover #bhfyp #instagood #tasty #delicious #foodstagram #homemade #cooking #foodporn #love #foodgasm #foodies #healthyfood #dinner #yummy #restaurant

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As you read about how to use hashtags for Instagram growth and we hope so your problem is solved. If you want to learn more about Instagram, you can also read our blog on how to share TikTok videos on Instagram.

You can also visit Galaxy Marketing, which provides a service for buying Instagram likes to expand your growth.

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