Instagram's maturity is a plus. When beginning a new marketing year, it is always a good idea to check in on how the Instagram growth projection altered throughout the previous year. It has a massive user base, an appealing design, and hallmark features like Stories, which will help it remain an essential medium for global advertisers. 

When beginning a new marketing year, it is always a good idea to check in on how the Instagram growth projection altered throughout the previous year. Instagram's popularity isn't going away anytime soon. These statistics about Instagram users will convince your company that using the platform as a marketing medium is wise. In the year 2021, Instagram released many brand-new features and improved the functionality of some of its older ones. Because new features bring about recent statistics and projections, you may need to revise the marketing plan you use for Instagram. We have included all the information about the Instagram growth projection to make it simpler for you to sort through.

Instagram has over 2 billion monthly active users.

When Instagram reached one billion monthly active users in June 2018, Meta discontinued reporting on the platform's usage. Late in 2021, CNBC announced that the social network had reached the milestone of two billion monthly active users.

Instagram was the most downloaded app in 2021

In the fourth quarter of 2021, Instagram overtook TikTok as the app with the most downloads, moving up four spots to take the number one spot from its previous position at number five. Since 2014, the social networking platform has experienced its most successful fiscal quarter.

How many people are currently using Instagram?

With approximately 1.3 billion monthly members throughout the globe, Instagram has risen to become the second-largest social network in the world this year. Since our technique filters out spam, false, business, and nonhuman users, our estimates are lower than the numbers provided by Instagram itself. An article published on CNBC cited anonymous inside sources to claim that Instagram currently has 2 billion users worldwide.

Global Instagram user stats

Only Facebook, another social network owned by Meta, has a more fantastic user base than Instagram does, making Instagram the dominant user projection platform globally. The number of people using Instagram worldwide increased by 383 million between 2019 and 2021, nearly the same as adding two more Russians or three more Japans. It is currently used by more than one-third of social network users worldwide, and its penetration rate among internet users will reach thirty percent by the end of next year.

However, Instagram's growth projection position as the No. 2 social media platform in the Middle East and Africa will fall. TikTok will leapfrog Snapchat this year and then continue to dominate that position among internet users after it did so in 2020. The platform for short-form video has seen an explosion in popularity in this region, which accounts for 17.9% of its total subscribers worldwide in 2022.

The surge in popularity of TikTok coincides with a change in the user Instagram growth projection toward the Asia-Pacific region. In the past year, the area has surpassed one-third of all Instagram users, and by 2025, it is projected to account for roughly four in ten users. This is partly due to India, which has been Instagram's most lucrative area for expansion since TikTok was made illegal in 2020. Over the next few years, the percentage of Instagram growth projection in every other region will continue to increase.

It is important to note and keep an eye on the trend of TikTok usage increasing to the point where it has surpassed Instagram across the Middle East and Africa. Although we do not currently see a development comparable to this occurring in other regions, we anticipate that the attractiveness of TikTok will be exceptionally high in nations with relatively youthful mobile user bases.

The demographics of Instagram users

Instagram is beginning to experience the same aging issues that plague Facebook. Teenagers are not abandoning the platform or joining in substantial numbers. Despite this, Instagram's user base will continue to expand at an impressive rate, eventually approaching the size of Facebook's.

More than two-thirds of the size of Facebook's user base is comprised of Instagram users. The growth prediction for Instagram is that it will add 19.5 million users between 2020 and 2025 and that by the end of that year, it will be close to three-quarters the size of Facebook.

91% of active IG users watch videos weekly

You can publish either an image or a video in the Stories section of your account. Regarding story reach, image content is more effective than video content for accounts with fewer than 100,000 followers. According to the findings of this study, marketers should place a greater emphasis on using visuals inside their narrative material.

However, those are merely projections and statistics and projections based on the story. When considering videos in general, 91% of active users view videos on Instagram at least once per week; therefore, it is essential to have a video marketing strategy.

The numbers behind advertising on Instagram

Are you attempting to persuade higher management to enhance your spending on Instagram advertisements? Here is some data that you can use to support your argument.

50% of Instagram users visit a website after seeing it in Stories. Choosing the optimal locations for your Instagram advertising can be a challenging task. The results are promising if you want to increase traffic and conversions to your website. "50% of Instagrammers have visited a website to buy a product/service after seeing it in Stories," according to research conducted by Instagram. Insert a product tag into the post to increase readers' likelihood of clicking on your site.

Using product tags increases product page visits.

Instagram's growth projection has recently shifted its focus to enhancing the purchasing experience for its users. There is a correlation between the number of times a product tag is used each month and the number of views and sales generated by a given product. According to the same research, the number of clicks through to the Product Detail Page increases by a factor of three simply by including a mention of the product in the feed caption.

90% of Instagram users follow a brand

Instagram followers are expected to increase by 90% this year. However, you'll need to get innovative with your material because there are already over 200 million company profiles on the network.

70% of shoppers look to Instagram for their next purchase

According to Instagram's market research, consumers are increasingly using the platform for product research. When supplemented with appropriate advertising, Instagram is a potent tool for spreading brand awareness.

75% of brand posts are single images

Research shows that single-image posts account for 75% of a brand's total positions. However, when asked which formats were most helpful in reaching objectives, marketers overwhelmingly cited video (54 percent) and pictures (53 percent). Given this discord, it's clear that marketers can refine the forms of content they use.

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