As more and more brands start working with influencers, it cannot be easy to make your brand stand out and connect with Instagram influencers in a way that works.

So, what can you do to capture their attention?

Below, you’ll find a handy guide on contacting Instagram influencers and getting them to promote your business.

What’s influencer outreach?

Influencer outreach is finding people you want to work with and getting in touch with them.

You'll need your outreach plan to get influencers to work with you. If you can't write messages that get their attention, you might spend hours researching and sending emails but never hear back.

How to contact Instagram influencers?

Here are some tips for contacting Instagram influencers.

Step 1: Know your campaign goals

Before contacting any Instagram influencers, you should set marketing goals and objectives for your campaigns in your influencer marketing strategy. They can include making people more aware of the brand, making content, or making more sales.

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If you don't have marketing goals, it will be hard to figure out what types of influencers you should work with and how to make your influencer campaigns work. You won't be able to tell how well you did either.

If you don't plan your campaign well, the people you want to work with won't understand what you're trying to do. It can make them less likely to work with you and make it harder for their sponsored posts to send a strong message about your brand.

Step 2: Research influencers for relevancy

Research, Research, Research! If you reach out to essential influencers for your business, your outreach strategy will work better.

Influencers want to work with brands whose profiles and values are similar to theirs to stay true to who they are. They are also more likely to promote products that they already love. Influencers won't respond to messages from random brands, especially if they can tell you didn't do any research on them before reaching out.

If you want to work with an influencer who isn't in a specific category for your brand, you'll have to show them why you want them to be a part of your campaign and what you think they can bring to it. Influencers are sometimes willing to take a risk by working with brands that don't seem like a natural fit, and they're able to make creative content.

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Connecting with relevant influencers will make your outreach messages more likely to be well received. It will also make your influencer marketing campaigns more successful. If your brand fits in with the social media profiles of the influencers, their sponsored posts will be more likely to be read by their followers. This will help you get a good ROI from your influencer marketing.

Before you start contacting Instagram influencers, be sure to ask yourself:

  • Do you want to work with micro-influencers or macro-influencers?
  • Does their profile category? i.e., fitness, food & drink, etc.) fit what you’re trying to promote?
  • Does their content match your brand’s aesthetic and values?
  • Do they have good engagement and quality content?
  • Do they have a relevant audience for your brand?
  • What types of brands have they worked with before? Any competitors?
  • Do you think they’d promote your products?

Step 3: Engage with influencers on social media.

To make it easier to connect with an influencer, Start following and engaging with an influencer on Instagram 2-3 weeks before your outreach. If possible, use influencers' other social media channels. This shows you've done the research and are interested in their work.

When you contact an Instagram influencer, they may remember your business from previous interactions. This will help you start conversations and boost your outreach success.

Step 4: Sort campaign logistics

Before contacting an influencer on Instagram, you should know what you want them to do, when you want them to finish working with you, and how much you're willing to pay them. This will help you figure out how early you need to start contacting Instagram influencers and what questions they might have.

On average, you'll have a list of about 20 influencer leads to contact for a campaign. We suggest you send outreach messages at least two weeks before the start of your campaign. If the drive is more extensive, the process should start earlier.

By making an influencer marketing brief that describes your campaign and marketing goals, you'll have all the information you need to get influencers excited about working with you.

If you don't have your campaign's logistics figured out, your campaign brief and responses will be vague. It will make it hard for the influencer to figure out if they want to work with you or if you'd be a good partner, which could cause them to ignore your messages.

Step 5: Choose a contact method

There are different ways to talk to influential people. Instagram direct messages (DMs) and email are the most common ways to do this.

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Instagram DMs

DMs on Instagram is a casual way to get in touch with people with much influence.

If you use DMs to reach out to people, you should keep them short and to the point because you can only use up to 1,000 characters. Remember that your DMs will probably also be read on mobile phones, so the shorter you can make them, the easier for influencers to read.


Email is a more professional way to get in touch with influencers than Instagram. And it can work better. You can usually find influencers' emails under "Contact" or "Email" in their Instagram bios.

If an Instagram influencer's email address is in their bio, you can be sure they are open to promoting businesses on their account.

Step 6: Pitch your brand

Every day, influencers get dozens of offers to work together, and they may be too busy to look at all of them. So how do you write a message that catches their attention and makes an excellent first impression?

Personalize your messages

When you reach out to influencers, don't use generic templates. Instead, try to make your messages more personal. Personalization will help you get more responses from influencers and show that you want to connect with them naturally. Also, it will help your brand stand out in its busy inbox.

Keep the message brief.

Because influencers are busy, keep your messaging short and to the point. Avoid sending paragraphs about your brand and collaboration. They'll likely stop reading if they don't know what you want in a few phrases.

Mention just enough information to excite them. Once you connect, you may provide more facts about your brand and collaboration.

Be clear and concise.

Explain what you want to get an influencer enthused about a possible collaboration. Your messages' clarity affects their response rate.

Well-structured, clear, precise messages are effective. Influencers should be able to assess your communications and decide whether to cooperate with you.

Keep your phrases short and direct to convey clear messages. Use a few emojis and simple words. If you're contacting Instagram influencers in other nations, translate your messages.

Add a call-to-action (CTA)

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Every message you send to influencers should have a clear call to action (CTA) so they know what to do next. Your CTA can be a question or a request for a call or meeting.

Step 7: Follow up

After delivering your initial wave of influencer outreach communications, update your spreadsheets or lists. This helps you monitor first contact. You'll know when to send follow-up communications and nudge them.

Why follow up with influencers?

  • The influencer's inbox may have to be complete.
  • The influencer must accept your DM request if they don't follow you on Instagram.
  • They may have noticed and ignored your messages.
  • You'll get noticed.

You can send two follow-up messages before being spammy. Sending two days apart will assist your brand stay top-of-mind. Influencers may forget your initial message if you wait too long to follow up.

Both follow-up messages should be short and offer influencers value to convince them to cooperate with you. You're still marketing to them. You can answer questions or give a summary of your offer.

Step 8: Be professional

During the outreach process, talk to influencers professionally and respectfully. After all, your outreach messages may be the first time they hear about your business, so you'll want to make a good impression.

Influencers will have a great time if you answer their questions quickly. This will make your company look like a good partner.

Even if the influencer doesn't want to work with you, you should still thank them for reading your messages. It will help you keep good relationships with people who have much influence and may want to work with you in the future.

If influencers want to work with you, you can send them a formal email with a campaign brief that explains how you might work together. You can also talk about the terms of your agreement with the influencer. We suggest using your email so that this is easy to keep track of and so that influencers can learn more about you.

So we have discussed “how to contact an Instagram Influencer,” and we hope you are clear with this. If you want to know more, check out our more articles on How To Do Instagram Marketing For Beginners?

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