Choose the right Instagram hashtag. You must have seen everyone using a lot of hashtags on Instagram. This is because hashtags are a great way of getting more eyes on your posts.


Standing in 2021, a single hashtag in your Instagram post can boost engagement by 12.6%. Imagine what multiple hashtags can do.

Whether you are posting personal pictures or want to promote your business, you must use hashtags. This will help you get more attention as your posts will reach more people.

However, you must have a hashtag strategy in place. What we mean is you cannot use random hashtags with your posts. The hashtags you use must be relevant to your post.

If you are not sure how to level up your Instagram hashtag game, no worries, we have got your back. In this guide, we will tell you how to choose the right Instagram hashtag for your posts in 2021.


What are hashtags?

A hashtag is a short phrase or word comprising one or more words with a pound sign upfront. Hashtags are extremely popular on social media platforms, especially on Instagram and Twitter. It helps to categorize posts by topic.

Why are Instagram hashtags so important?

Instagram uses hashtags as its sorting process. With millions of images being posted on Instagram, it becomes extremely difficult for the platform to deliver the right content to users. This is why they have introduced the system of hashtags as it helps users to discover the right posts easily.

Hashtags help you to categorize all your posts in a better way so that they can reach a target audience more efficiently. On the other hand, it also helps your target audience to find you easily. In other words, hashtags can help increase your post engagement.

Types of Instagram Hashtags 

Hashtags are versatile pieces of text that help you to create a community, attract like-minded people, and make your account more visible. Speaking of which there are different types of Instagram hashtags. Before you start using this feature, you must know about the different types of hashtags.

  • Product or service hashtags

These types of hashtags are mainly used by businesses and companies to promote their products or services. For example #hairsalon or #shoes. 

  • Industry niche hashtags

These hashtags help you to narrow down your service or product hashtags. For example #redhairsalon or #handmadeshoes. 

  • User-generated content hashtags

This type of hashtags is created specifically for your target audience or customers. 

  • Event hashtags

These hashtags are used by companies or businesses to add to the conversation related to a specific event.  

  • Branded hashtags

You use branded hashtags to build a community specifically around your business or brand. It can be your business name or product name or brand slogan.

  • Campaign hashtags
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Campaign hashtags are used when you are running an ad campaign. By using specific hashtags, you can keep track of all the activities happening related to your campaign. 

  • Location hashtags

Location hashtags are used to target users in your area. For example #hairsalonusa or #georgiabakery. 

  • Phrase hashtags

Phrase hashtags such as #stayfit and #bestrong can be used to inspire others. 

  • Personal hashtags

You can use these hashtags in posts related to you. You can come up with any word or phrase you want. For example: #selfie, #vacation, etc.

  • Acronym hashtags

This type of hashtags is very popular among users. Some of the examples are #ootd (outfit of the day), #brb (be right back).

choose the right Instagram hashtag

Finding The Best Instagram Hashtags For Your Posts

If you can use Instagram hashtags correctly, it can work wonders for your account. It will help you get more engagement and followers. This in turn will help you to grow your business or page. 

But to find the right hashtags, you need to be strategic about it. Just using the most popular hashtags in your post will not work. To help you out, we have come up with four effective ways to find the best Instagram hashtags for your posts.

  • Search related hashtags

You must look for trends that are relevant to your hashtag. This is an easy way to find hashtags for your posts. All you have to do is type your hashtag in the search bar and then select “tags”. You will get to see all the trending hashtags related to the hashtag you searched. By using these hashtags, you can increase your reach, and engage more people with your post. 

  • Check the hashtags of your competitors

Another great way of looking for relevant hashtags is by taking inspiration from your competitors. Check out the hashtags used by successful brands in your niche. You must look for posts with similar products, content, and audience. Pay more attention to their top-performing posts. This way you will find hashtags that can be applied to your future posts.

  • Research top influencers

You can look for relevant hashtags by following top influencers with a similar target audience as you. No matter, what industry you are in, there are always key influencers in every industry. Find out the top influencers in your industry and analyze their top-performing posts. Go through the hashtags they are using. You will surely find many related hashtags to use on your posts.

  • Find out what your audience is using

As mentioned before, using random hashtags with your posts will not get you anything. It will not help you grow your audience. This is why you should look for hashtags that are used by your audience and find out the ones that fit the content or products you are posting.

With these effective methods, you can find relevant hashtags for your Instagram posts. Using the right hashtags has become increasingly important, especially if you want to increase the reach of your posts. Instagram hashtags are very important, especially when you want to be successful on the platform. By using the right hashtags, you can increase your reach, get more followers, attract your target audience, and much more.


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