How to Become an Instagram Influencer
Image by Gerd Altmann from Pixabay

What is an influencer and what is it like to become one? Famous Instagram influencers put in a lot of work to become the people you see today. This group of people create unique content in their niche that their audience seamlessly engages with; it simply takes hard work to become Instagram famous.

There are so many factors that motivate people to want to become social media influencers. Whichever your reason, Here are some tips on how to become Instagram famous:

1.   Be unique

There is always something special about everybody in this world. The first step towards becoming an Instagram influencer is finding your uniqueness and optimizing it.  Remember Instagram has several influencers and the only way to cut the influencer pie is to offer something that no one else does. This also means that you need to pick a niche and stick with it.

2.   Get a business account

A business Instagram account lets you into several aspects of your online presence.  You can be able to know the type of posts with better engagement and when most of your followers are online.  There is so much feedback that you can get from a business account that will help you in brand partnership pitching.  You will also love the fact that this account lets you run ads so that you can optimize your audience engagement.

3.   Make your Bio worth reading

Creating your bio is the next important thing after choosing your niche. Your bio has to be unique; it has to capture the attention of other users. Talk about your story in a way that you engage with everyone reading it. Do not forget that your bio is the first thing that anyone sets their eyes on when they are taking a look at your account.

4.   Create High-quality content

Most content creators think that the only way to become an influencer on Instagram is to share photos. Your photos need to have engaging captions, the captions are essentially used to tell stories and connect with your audience at another level.  They should tell about your brand and its uniqueness. This is the only way to give people a reason to want to follow you.

Make use of hashtags, they are very vital when you want your content to be easily searchable. You have to know the trending hashtags in your niche so that you create relevant content with those hashtags.  It is recommended that you use at least 3 hashtags and a maximum of 5 to create sensible content.

5.   Be consistent

If you follow Instagram influencers you will notice that they all have one thing in common; they have a unique theme design on their feed. Having a unique attractive theme makes it easier for people to find you and stay longer on your feed thus increasing engagement.

Take your time to find a design that you can stick with for a long period. Remember that you may want to work with brands in the future and they will be interested to see how consistent you are with your content, theme and much more.

As an inspiring influencer, you have to know that Instagram highly channels traffic to those accounts that post consistently. Instagram is a platform that is after making money and that means account owners have to post now and then for that to happen.

The best way to attain posting consistency is to have a workable schedule. Several tools can help you schedule your posts each week. This is one of the easiest ways to increase customer engagement tremendously.

6.   You are as good as your images

Instagram is a photo search engine. This means that the quality of your photos is one of the most important aspects of building your brand. You are not likely to attract brands to work with you if your photos are not uniquely captured.

You may want to hire a photographer when starting; it is a cheaper option or allocates some budget for a super camera and tripod.

7.   Engage your audience

 Instagram is just like any social media platform.  One of the fastest ways to become Instagram famous is to interact with your followers each time you have a chance to. Reply to anyone who comments on the photos or images you post. You can also like their posts and photos in return.

Hosting giveaways and digital contests is also another unique way of engaging your followers.  Try to follow some of your followers’ accounts and engage with what they post.  Another trick on how to increase your customer engagement is to post at a time that most of them are online.  With a business account, you will be able to know when most of them are online.

8.   Contact brands in your niche

Instagram influencers make money (Link to how much does an influencer make?) through advertising brand products and services. This is possible when you have enough followers and good engagement. Here are ways to contact brands for partnership:

  • Send direct messages via Instagram to brands that are relevant to the type of content you create. Tell them why you want to work with them in the first place. Remember brands are looking for uniqueness and value.  Always be on the lookout and start by reaching out to brands that have previously worked with influencers that create same content as you.
  • Join business platforms to connect with top relevant brands. The most common platforms where brands hang out include; TRIBE, Tapinflunce, LinkedIn and InsightPool.
  • Tag them your unique photos advertising one of the products or services.

Becoming an Instagram influencer is not as complicated as most people think. However, you must put in enough work. Post consistently, engage with your followers, approach brands for collaboration and always create content that your followers want to engage with. Additionally,  join other social media platforms, it is an easy way of meeting a new audience and a great chance to show them the uniqueness of your brand.

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