How to Add a Link to Instagram? There are hardly a few marketers, businessmen, online sites, and influencers who don’t use Instagram nowadays. Keeping in mind the popularity of Instagram in today’s generation, sharing links related to your business products or ideas on your Instagram wall can be a great way to reach out to more people. Links can be shared in your bio, stories, posts to increase your account’s visibility. By doing so, your Instagram account would not only remain updated but also attract more followers.


Are you looking forward to find ways to share a link in your Instagram profile? You would be surprised to know that one can share Instagram links in three ways: sharing a link on your Instagram story, sharing a link in your Instagram bio, and sharing a link on your Instagram post. In this post, we have discussed in detail how to add a link to an Instagram story.

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How to Share a Link on Instagram Story?

One of the most effective ways of promoting your account is to add important links related to your business on your Instagram story. However, you need to make sure that you have more than 10,000 followers in your profile. You must also have a few verified Instagram users in your list of followers.

How to add a link to Instagram

If your Instagram falls under these parameters, you can share innumerable links on your Instagram story easily. Follow the below-mentioned steps if you are willing to know more:

  • Click on the add story option.
  • Now click on the insert link icon. After you click on it, you would be able to type the Instagram link on your story.
  • Once you are done, preview how the link would appear in your story.
  • Make any changes or modifications of your choice.
  • Once you have posted it, people viewing your status would be able to swipe up and see the content of that link.
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To view the performance of that link and how many followers have visited the site, you can use Instagram insights if you are an established influencer or business person.

In short, putting up important links related to your work or business is a great way of providing exposure and visibility. It’s a great way to show off your products or services. However, remember that every Instagram post automatically gets deleted after 24 hours. So, if you want important links to remain on your Instagram wall permanently, you can add them to highlights. Also, if you have forgotten to add it to highlight, you can access the same story from archives. You can repost the link or add it to highlights afterward too.

We already mentioned that links can be posted in different ways. The second way is to put up a link in your Instagram bio. Are you willing to know how to do that? Continue reading below.

Putting up an Instagram bio is as easy as putting up a link on an Instagram story. You have to simply follow these steps for that:

  • Visit your Instagram wall first.
  • Click on edit profile.
  • Go to add a link under “website”.
  • Once you enter the link, Instagram would automatically turn that URL address into an active link.
  • Now press the check-mark on the top right corner of your screen.
  • The changes would be saved.

Make sure the link that you have posted is about your business products or services. It must showcase what you sell or intend to promote. This is the link that would introduce people to your business. So, make sure the link shares important and attractive information related to your business, brand, or product. This link can always be deleted or replaced or edited anytime. If you have a new link to add, you can delete the previous one and add a new one. No matter how you decide to put up a link, don’t forget to use Instagram insights and track users’ interactions.

How to Put a Link in Instagram Bio
Steps for How to Add a Link to Instagram Story 16

How to Add a Link to an Instagram Post?

This is the third way of adding a link to your Instagram account. You can post a link too. For that, you have to follow these simple steps:

  • Copy the link beforehand. You can also type the link on the write a caption space.
  • Now click on the post.

The disadvantage of putting a link as a post on Instagram is that Instagram wouldn’t turn this link into an active link. You cannot click on this link to get redirected to another site.

If followers are interested in browsing through the link, they would have to copy the link from your profile and paste it in their browser’s URL space to access it. That’s why it’s emphasised to use short links as accessing them is hassle-free.

When you post a link, there’s another advantage as well. You wouldn’t be able to use Instagram Insights to track users’ interaction in this case. When you shorten the link and post on your story or bio via any URL shortener, several data analytics get included in the process which helps you track the number of clicks you receive and where they have been tracked. A few data analytics even allow you to set UTM parameters that enable you to specify the particular information that you would like to track. You can hence get informed about a special click if it meets your specific criteria.

As you can see, tracking the performance of a link you have posted in your Instagram profile is a bit difficult, it’s better to post relevant information about your link so that people can read it and know your ideas better.

Now that you are completely informed about how to share a link in your Instagram profile, you should find a suitable URL shortener for the job. You can Google the necessary information and shortlist the best ones out of all!