Want to know how often should you post on Instagram for growth? This is a fantastic inquiry. Briefly, "as often as you can consistently post quality material." When it comes to social media, quality and consistency are everything.


When developing a plan for Instagram, the frequency of posts is essential. As with any balancing act, this one requires some finesse. If you post too infrequently, no one will see your updates, but Instagram may flag your account as spam if you post too frequently. It would help if you also considered how much time and effort you can reasonably invest in the platform.

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The social media world can feel like a never-ending balancing act, where one misstep can result in disastrous consequences. Even though things are more sedate in reality, it's still vital to polish your profile to attract as many people as possible and build a positive reputation. Optimizing your Instagram profile includes determining how often you should publish photos and videos.

If no one sees your material, it doesn't matter how much time and effort you put into making it perfect. Have you ever published a post you were sure would catapult your profile to new heights, only to see nothing happen? What's worse, your post is receiving fewer likes than usual.

This is a common issue for accounts of all sizes, and while the root cause may not always be apparent, it may be the time and frequency of posting if you've already got your captions, hashtags, and branding down. Optimal timing and frequency of post-sharing can dramatically impact engagement and exposure.

How often should you post on Instagram for growth? When is the optimal time to contact them? This article will discuss the optimal frequency of Instagram posts.

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How Often Should You Post on Instagram?

Three stories each day, spread out equally around peak viewing periods, is the sweet spot for reaching your audience.

However, Instagram isn't exactly generous with suggestions on how to best take advantage of its algorithm. When asked about strategies for expanding an Instagram following in 2021, Instagram CEO Adam Mosseri answered questions.

"No more than a few feeds a week and no more than a few stories a day."

He said that having a "healthy feed" is crucial, but so is using videos and hashtags.

"Two meals a week, two Stories a day," he remarked.

The implication is that while your feed is significant, updating your Story more frequently is equally, if not more so, crucial.

How often do you post Instagram Reels for Instagram growth?

In 2020, Instagram launched a new feature allowing users to upload and share short videos. The addition was made so the app could keep up with the popularity of short-form video-sharing platforms like TikTok, which is popular in China. The feature's initial implementation and subsequent popularity have attracted various organizations. Many companies promote their wares through distributing tutorials, case studies, and following current trends. Since Reels are still in their infancy, it is difficult to recommend a specific frequency of use. As a general guideline, you should only post a Reel when it has content that will compel your audience to stop what they're doing and take notice. Posting 4–7 Reels per week can optimize the number of new accounts you reach, as Reels are becoming an increasingly important part of many brands' content plans.

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Feed posts

So how often to post on a feed for Instagram growth? Feed posts count as any content visible on users' timelines. At least share two posts per day if your account is more petite and no more than once per day if you already have a more extensive, dedicated user base. If you want to post multiple images, then use Carousels. 

How often to post Instagram Stories for Instagram growth?

Social media has hotly contested whether a more significant number of posts yields better results. With feed congestion, it's much easier to come across as spammy, but with Stories, you have more room to maneuver. You should expect to see four to seven stories from influential brands daily. Instagram regularly updates its own stories several times every day.

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These are some of the ways to increase your Instagram growth.

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Get into a consistent rhythm.

Regarding Instagram timing, consistency is more crucial than volume, particularly at the outset. According to research, the average frequency of Instagram users' feed posts was four per week. Business accounts, on the other hand, publish 1.56 times each day, on average, to their primary feed. Another interesting fact is that 20% of all business profiles update their Story at least once weekly. Considering both the data and Adam's feedback, publishing one feed post and two stories daily is a safe idea if you want to increase your engagement. Whether or not you can get off the ground at that rate depends on your available resources (time, expertise, and human resources). It would help if you didn't try to do everything at once but rather settle on a regular publishing plan that works for you and your business as things stand. To help you find your groove, here are some suggestions.

Start with what's do-able

It would be best if you didn't try to do everything at once but instead settled on a regular publishing plan that works for you and your business as things stand. Three times a week on the stream and three times on Stories could be more accurate.

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Create a schedule

You should space out your posts, however many there are. Setting aside time each day is an excellent plan. For instance, you may update your feed with a new picture on Monday, Wednesday, and Friday, and your Instagram Story on Tuesday, Thursday, and Saturday.

By spacing out your posts, you'll not only make the algorithm happy but also offer your audience a sense of when to expect fresh content and ensure that the noise of its peers drowns out no single post.

Streamline with apps

Sked, Later, and Hootsuite are a few Instagram management applications you can use to schedule posts in advance and simplify managing your account. That way, you won't have to worry about coming up with new material daily and can focus on creating your posts in bulk in advance. And keep it up; it's not the end of the world if you miss a week or two, but remember that Instagram also prioritizes how recently a post was made. You can increase your cadence and shoot for daily material as you get better at scheduling and developing high-quality article ideas.

Consistency is king on Instagram, and that goes beyond your posting frequency. It will help you in your Instagram growth. Creating and sustaining a publishing rhythm will build a habit for you or your team, allow your audience to know when to expect news articles, and help you track trends and data. More posts mean more room for experimentation. Providing high-quality, engaging material is crucial to developing on Instagram. That content relies on your business and your clients, so be flexible.

As you learn about How Often Should You Post On Instagram For Growth. If you want to learn more about Instagram check our blog on what Instagram marketing is for brands.

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