Instagram is one such platform that offers higher engagement than any other social media platform. However, some problems are created due to a low outreach of the post. This refers to the fact that if you are taking the help of Instagram to promote your social strategies which will help you in becoming successful, you must make sure to be an active participant in the competition prevailing on this platform. A major way of staying in the competition is by remaining updated with all its features.

Instagram introduced the feature of stories in 2016 and since there it is used by millions of users of this application. Instagram Live is a very useful component of this feature which has some significant benefits.

There are many reasons for being live on Instagram as it has its benefits like promoting your profile. This post is going to tell you everything that you need to know about Instagram live so continue reading it till the end.

Instagram Live

What are the benefits of Instagram Live?

Some of the major benefits of Instagram Live are discussed below as follows

  1. High engagement

Instagram Stories are known to create a lot more engagement than mere posts because they always create opportunities for a conversation to start. The followers start DM apart from just posting alike which opens up new space for connectivity. Instagram Live helps you in engaging with a higher number of people. The most important way in which it helps businesses to grow is by providing scope for two-way interaction. The audience or viewers can directly ask you questions about your content and you can reply to them instantly.

2. Long duration

Another reason behind the popularity of Instagram Live is that it offers a lengthy format. In general, the Instagram Stories are only 60 seconds long but Instagram live can be extended to a complete hour. This offers you several options to choose from, based on your content and it also reduces your chances of dropping off the platform.

3. Originality

Another very important reason why people are more interested in watching live content is because of its originality. You just can’t predict what is going to happen next but it’s all very natural. This is why it is really difficult for the host to fake any particular thing.

Originality is really important because several studies have proven that it influences revenue directly. Many studies have shown that customers always prefer transparency in business.

4. High Visibility

Instagram live has very high visibility because it is always positioned at the forefront of the plotline which increases the chances of your live video getting more views. You can also find Instagram live streaming as highlights which also draws a lot of attention from the viewers.

What are the tips to follow before going live on Instagram?

A handful of simple tips that you must follow before going live on Instagram are as follows:

  • Let your followers know about your live event beforehand.
  • Go through several trials runs before the final live session.
  • Decide on your target audience.
  • Try connecting with your target audience.
  • Invite more and more people to the conversation.
  • Be very careful of the time you want to go LIVE.
Instagram Live

What is the best time to go live on Instagram?

Every social media platform has its distinctive algorithm which helps in increasing engagement. You must understand the live streaming operation of every platform not only because it will help in the effective promotion of your content but it will also help you in gaining versatility.

Instagram Live is a very enjoyable way of engaging with followers from different parts of the world. It allows you to go live for about an hour which is quite a long duration. You can also make use of many attractive features like adding different effects, colors, stickers, etc. This will make your live stream way more exciting to the viewers. 

As suggested by some of the Instagram experts, if you are planning to go live on Instagram you must choose a noontime or from 7 pm to 9 pm on any working day from Monday to Friday. Similar to Facebook, it is recommended that you go live when most people go for a lunch break. You can also choose the post-work hours because that is the time when the viewers are looking for some relaxation for which they scroll across their news feed.

How to go live on Instagram?

So here comes another important part of this post which is going to tell you about the exact steps you need to follow if you want to know how to Instagram live. You must keep in mind that going live on Instagram is very easy. The steps that you need to follow are mentioned below as follows

  • Launch the Instagram application on your device.
  • Go to the home screen.
  • Swipe left
  • Go to the bottom of the screen and keep scrolling twice towards the right.
  • Keep passing the “story” and “reels” options to find the live option.
  • Start your live stream.

Does Instagram Live have a timer?

Just like any other social media platform, Instagram Live shows you a countdown sticker when you start your live session. It keeps updating you about when your time will end. Instagram allows live sessions to be continued for a maximum of 1 hour.

So, Instagram Live is breaking down the barriers created amidst the host and the audience. There are so many real advantages of this feature offered by Instagram. It provides you with an opportunity to start a genuine conversation and interactive session with your target audience. It also allows you to undergo a face-to-face conversation which feels much more personal and reliable at the same time. This is just one of the many reasons why so many people are into Instagram live.

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