There is no hard and fast rule stating the exact time of posting on Instagram. Several studies and researches have proven that every follower is distinctive and so are the brands.

Generally, the rule that is followed is to post content only when the majority of your followers are active because recency is a thing highly prioritized by the Instagram algorithm. This implies the fact that a newer post will always show up on the top of the newsfeed in comparison to an older post. Recency is genuinely one of the easiest and quickest aspects that makes a post more successful.

Above all, it is equally important to know your exact goals for the promotion of your page or brand. You should know what your specific targets are like creating engagement, awareness, or just increasing the traffic on your profile. You should know what success means to you. The success that you have gained in your past is going to help you in the future too. So, you must stop and think about the success your posts have gained in the past.

best time to post on Instagram

To know everything about the best time to post on Instagram, read this post till the end as it is going to provide you with all the important details of the same.

What is the most common time to post on Instagram?

Sometimes, the best time to post on Instagram can be similar for many accounts at a time. Mentioned below are some of the most common timings to share your Instagram post with the followers.

  • Monday: 6am, 10am, and 10pm EST
  • Wednesday: 7am, 8am, and 11pm EST
  • Friday: 5am, 1pm, and 3pm EST
  • Thursday: 9am, 12pm, and 7pm EST
  • Sunday: 7am, 8am, and 4pm EST
  • Saturday: 11am, 7pm, and 8pm EST
  • Tuesday: 2am, 4am, and 9am EST

The above-mentioned timings are the best time to post in general. For higher engagement, it is recommended that you find your own best time to post on Instagram. Some tips about the same will be discussed ahead in this post.

Timing has always been an essential fact on Instagram and the newer algorithm of the Instagram app has made it even more important. Because Instagram has started to prioritize newer content on the feeds of its users, it can be predicted that the best time when you can share a post on Instagram is when the majority of your followers are active on their feed. Performing such actions can genuinely help you in working with the new algorithm in the best possible way so that the outreach of your post is higher and you can get more likes on the post.

best time to post on Instagram

How to find out your best time to post on Instagram?

Each Instagram account has a distinctive target audience and followers who are from different time zones, countries, and cities of the world. So, it becomes really important for you to know your own best time to post on Instagram because it might vary from one account to the other. Let us check out a few ways by which you can find your best time to post on Instagram:

  • You can make use of the Instagram Insights for finding out the top time zone you are in and check when a maximum of your followers are active.
  • You can also use spreadsheets which help you in keeping a record of the different experiments of posting and calculating your advancement.
  • You can also look out for other people’s right time to get featured. This can help you in estimating the best timings for you to post on Instagram.

What are the other ways to calculate your best time to post on Instagram?

Other than the ways mentioned above, you can also try some other ways to calculate your best time to post on Instagram which is mentioned below:

Keep experimenting with your posting times

For knowing your very own right time for posting on Instagram, you must start experimenting at first. You can pick a few timings at random, and try posting on each different timing. You can even create a spreadsheet to keep a track of the different timings when you post and the kind of response that you get from your followers.

Keep a track of your progress

The next effective thing you can do is keep a track of your progress. You must record your advancement as it can help you in maintaining a proper plan to know what kind of response you get from your followers.

Check when your followers are active

As mentioned before, timing is an important part of the Instagram algorithm. The best time to post your content on this platform is when your followers are highly active on the platform. You can check when the majority of your followers are online on the platform and then post your content.

Search for your best time zone

The best way to know your time zone is by checking the different time zones to which your followers belong. You can know your time zone and decide when to post your content to get the best possible response from your followers.

Thus, Instagram is an excellent platform to share your thoughts in the form of pictures and videos. You can use different exciting features like filters, stickers, effects, etc. However, for the best kind of response from your followers, you must follow the tips mentioned above. These tips are very effective and they can help you in gaining the maximum likes and comments on your post. So, before sharing an Instagram post for the next time, just sit and calculate your own best time to post on this platform.

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