Instagram is a place where you can show off snippets of your daily life and connect with like-minded people. You can be popular just by being yourself and inspiring others to follow in your footsteps. However, not everyone ends up making it as far as their favorite influencer.
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It actually takes some time and effort to build yourself a following. You need to be smart and effective to get a large number of followers, especially since even having a follower count of 1 million has become commonplace.
Fear not, because we’ll help you get started easily. We’ll be outlining 8 helpful tips to help you achieve that first 250k milestone to help you launch yourself.
1. Aim for Quality
When your account is fresh, you’re essentially being judged on your own merit. This means that people will go through your pictures like a fine-toothed comb. That’s why you need to make sure you don’t compromise with anything on your account, especially quality.
You need to make sure that every picture you upload to your Insta has a certain standard of quality. Bear in mind, not everything has to be shot with a professional camera. However, if you have blurry, out-of-focus, or pixelated shots, it can end up hurting your follower count.
That’s not to say there isn’t a certain charm in having a few substandard pics or vids for more personal posts. Just try to have a baseline that people can go off of.
2. Don’t Be Afraid to Experiment
Instagram is the perfect place for you to show off your personality and creative flair. There’s not a big need to bog yourself down to post formats made popular by other people. You’re free to try out new things for yourself. In fact, you’re almost encouraged to.
Nothing drives a sizeable number of followers to your Insta page like something new and different. Those who use Instagram daily have probably seen it all. They’re used to the kinds of stuff that commonly goes on there. As a matter of fact, they’re numb to it. It even stops registering after a while.
Where you can make a difference is by experimenting with different things. It doesn’t need to be anything revolutionary, either. Just add a new filter here and there, mess with the aspect ratio, add a vignette, or even introduce a little blur. It’s your page, after all. Go nuts.
3. Tweak Your Insta Bio
When people first click on your profile, their eyes will immediately fall on the bio section. It’s an easy way for them to get answers to the who and what. If your bio doesn’t address those questions, well, you are going for broke there.
Your Insta bio should be able to scream just who you are and what you do. You don’t need to be anyone special or important to do that. In fact, in a lot of cases, just being yourself with self-deprecating humor is appreciated.
Regardless of how you want to approach it, just make sure it conveys what it needs to. Start with a sentence describing you, another with your profession/hobbies, and lastly your projects or places where people can check you out. Bonus points if you can sneak in a call to action or a business link.
4. Crosspost When Suitable
You might not be blowing up on Instagram, but you might be on other platforms. That’s how you can take advantage of different platforms to drive your followership on Instagram. It’s perfectly suitable to share your Insta post to FB or Twitter.
Just make sure you don’t overdo things. People will not appreciate it if your posts can be reduced to blatant self-advertising. They will only like it if your content from Insta somehow fits in with other platforms.
You will have to be careful with tailoring your crossposts. If successful, though, you can siphon some of those followers on to your Instagram page.
5. Use Captions to Tell a Tale
Captions are useful for describing things about a picture or the context behind it, but they have the potential to do so much more. Sure, you can write, “Having pasta with best friends.” It’s simple and to the point. However, if you instead write, “Out with my besties on our eternal quest to see who can gorge on the most Italian carbs in a night,” that’s different. It tells a story, it is more personal, and it is a little unique.
If you use your captions wisely like this, you can tell great stories. This will give people a reason to care about your posts outside of it just being your personal life. They will be able to connect and relate. Once they do, they will be sure to drop you a follow.
6. Add the Right Tags
If it weren’t for tags, Instagram would be an isolated place where you have no shot of coming across content. Profiles would just exist in weird voids where you’d already have to be a fan to follow them.
Luckily, this isn’t the case. Instagram has tags precisely so you can go and find similar content. Just search for a specific tag, and voila! You’re served with matching content. That’s why it’s your job to add tags to your post where they need to be.
It’s also a two-way street. If you try to game the system by adding tags that aren’t relevant, you can hurt your chances. That’s why it’s important to have the right tags to be more discoverable without being too spammy.
7. Own Your Style
So many people out there play it safe with their Instagram profiles. They make the same basic posts with the same basic captions. A lot of the time, they are afraid to be themselves with their social media persona and this only hurts them.
See, people only follow Instagram profiles for their uniqueness. Nobody’s going to follow a profile that serves something that’s the norm. Why would you want to see the 500th picture of the same historic monument? Sure, it was interesting the first few times, but it gets stale real quick. Where’s your take on it?
Instead, try to go in 100% with your own style. People will start to appreciate that. Sometimes even more than the content itself. It’s a good way to rake in followers.
8. Location, Location, Location
One of Instagram’s biggest features is geotagging. This lets you tag your photos and videos with a location. It makes it painfully easy to serve up content to those nearby. Hence, it’s a chance to snag a few followers.
Whether you’re heading to your local coffee shop, a big event, or even just strolling out, make sure to geotag. People who will be looking at posts via the geotag will be instantly able to see your posts. Essentially, you increase your reach by limiting it.
