Micro-influencers vs Mega-influencers: Who should you be working with? |  Brand Ambassador
What is the difference between micro influencers and mega influencers? 4

<<< wp:párrafo –>

Author

  • Emon Anam

    Introducing Emon, the social media maestro at Galaxy Marketing. With a touch of magic and strategic prowess, Emon transforms brands into digital supernovas. In the vast galaxy of social media, Emon is your guide to interstellar success. 🌌🚀 #GalaxyMarketingPro

Esta es una de las preguntas que más se hacen hoy en día, cuando se habla de marketing de influencers. ¿Quién es un microinfluencer? ¿Qué entiendes por el término mega-influencer?  ¿Qué los hace diferentes y a la vez importantes para las marcas y empresas de hoy? ¿Vale la pena invertir en uno y abandonar el otro? ¿Cómo pueden ayudar en la estrategia de medios sociales? Este post cubre todo lo relacionado con los micro influencers y los mega influencers.

[quads id=7]

Preludio – antes de profundizar en el concepto de micro-influenciadores y mega-influenciadores

Para los compradores, el marketing de influencers actúa como una forma digital de marketing de boca a boca. Sigue siendo una de las formas más exitosas de aumentar la exposición de cualquier empresa. Además, también es una idea con la que ganan las marcas. ¿Sabías que las empresas generan una media de 6,5 dólares por cada dólar invertido en marketing de influencers?

See also  Best Gym And Fitness Quotes For Instagram

Y aunque pueda parecer tentador sumergirse en este tipo de marketing y poner todo el dinero en el influenciador más conocido de tu sector, esa no es siempre la mejor estrategia. Antes de proceder con la misma, es imprescindible que entiendas la diferencia entre microinfluenciadores y megainfluenciadores para que elijas el que mejor se adapte a las necesidades de tu negocio. Naturalmente, esto te ayudará a sacar el máximo partido a tu inversión.

[quads id=7]

Una encuesta de 2016 muestra que alrededor del 75% de los consumidores son más propensos a comprar algo basándose en una recomendación de las redes sociales. Así que es fácil comprender por qué el marketing de influencers está tan en alza y crece cada día.

Para los compradores, el marketing de influencers actúa como una forma digital de marketing de boca a boca. Sigue siendo una de las formas más exitosas de aumentar la exposición de cualquier empresa. Además, también es una idea con la que ganan las marcas. ¿Sabías que las empresas generan una media de 6,5 dólares por cada dólar invertido en marketing de influencers?

See also  How To Scroll All The Way Up On Instagram DMs?
[quads id=7]

Al utilizar la voz de personas bien conectadas en su nicho, las marcas pueden llegar a un público objetivo relevante y ya comprometido para aumentar las ventas. Esta estrategia específica de publicidad se denomina Marketing de influencers.

Una encuesta de 2016 muestra que alrededor del 75% de los consumidores son más propensos a comprar algo basándose en una recomendación de las redes sociales. Así que es fácil comprender por qué el marketing de influencers está tan en alza y crece cada día.

[quads id=7]

Qué es un microinfluenciador – Saber esto te ayudará a entender la diferencia entre microinfluenciadores y megainfluenciadores

Son los típicos consumidores que son activos en las redes sociales pero que no tienen necesariamente muchos seguidores. Estas personas publican sobre productos porque les gustan, no porque les paguen por ellos. Los microinfluenciadores pueden ser cualquiera, pero lo que los define principalmente es que son usuarios de las redes sociales con menos de 50.000 seguidores.

See also  How to become a YouTube creator?

¿Qué es un mega influencer?

Son las principales voces de su sector. A diferencia de los microinfluenciadores, los megainfluenciadores tienen un gran número de seguidores, normalmente más de 10.000, y su estilo de vida suele girar en torno a su presencia online o al hecho de que la persona es famosa de alguna manera.

[quads id=7]

Se paga a los mega-influenciadores para que publiquen contenido y las marcas puedan acceder a sus audiencias bien alineadas y ya comprometidas. Este es un ejemplo de una promoción pagada que ha existido siempre en el mundo del marketing de influencers.

[quads id=7]
Difference between micro influencer and macro influencer

Pero, ¿cómo puedes aprovechar a los microinfluenciadores y megainfluenciadores para promocionar tu marca?

<
wp:párrafo –>

La principal ventaja de utilizar microinfluenciadores para promocionar tu marca es su coste relativamente asequible. Según un informe reciente, los microinfluenciadores con entre 2.000 y 50.000 seguidores cobran entre 137 y 258 dólares por publicación en Instagram. Cuando el número de seguidores alcanza los 100.000, los precios empiezan a aumentar. A veces, se llega a los 1.000 dólares o más por una sola publicación.

See also  The Most Useful Guide On How To Get Verified On Twitter
[quads id=7]

Los microinfluenciadores son consumidores típicos, igual que las personas a las que quieres llegar. Sin embargo, son más populares y, por tanto, son capaces de construir una relación más sólida con tus clientes potenciales. Sin embargo, también hay una desventaja: un menor número de seguidores significa que no puedes llegar a tanta gente como con un mega-influencer.

[quads id=7]

El marketing con mega-influencers, por otro lado, tiene beneficios que se explican por sí mismos. Con ellos, tendrás acceso a una audiencia grande, muy comprometida y relevante. Las desventajas son el aumento de los costes. Contratar la ayuda de un famoso o de alguien con un gran número de seguidores en las redes sociales no es barato, y la mayoría de las marcas no tienen presupuesto para ello.

[quads id=7]
See also  Instagram Follower Bot to Increase Your List of Followers

La diferencia en un-visto

 Micro Influenciadores Mega Influenciadores
¿Quiénes son?Bien conectados con su audiencia, estos influenciadores reúnen un alcance, que está bastante interesado en su contenido. Siempre buscan monetizar su trabajo.Son perfiles utilizados para la difusión a gran escala. Pero, al mismo tiempo, transmiten información a una gran cantidad de personas; el compromiso tiende a ser menor y los valores de contratación más altos. Por lo tanto, debes elegirlos con cuidado.
¿Cuándo utilizarlos?Están pensados para marcas que buscan más engagement con su público objetivo.Una investigación reciente señaló que este tipo de creadores de contenido tiene una tasa de conversión 22,2 veces mayor en comparación con los mega influencers.
   
EjemploSamanta Luz  de  la campaña ‘Do Seu Forno’ de Wickbold. Como cocinera y vegana, la influencer llega a dos públicos importantes para la marca.Aciele Alcolea, que produce varios contenidos centrados en la maternidad, y participa en la campaña denominada ‘campaña de la línea Adoleta’.

Y ahora, ¿cuál es el que hay que elegir?

See also  What Were Instagram Influencers Before And After?

La elección entre estos dos enfoques depende únicamente de tu marca y del público al que quieras llegar. Aunque contar con un mega-influencer puede parecer una opción tentadora, los micro-influencers suelen tener más poder sobre una audiencia más comprometida y enfocada.

[quads id=7]

Los profesionales del marketing gastaron grandes cantidades de dinero en el marketing de influencers en 2017 y, hasta la fecha, la tendencia se mantiene. Ahora que los profesionales del marketing están dispuestos a gastar más que nunca en este ámbito, es hora de ponerse al día.

[quads id=7]

Pero sea cual sea la opción que elijas, concéntrate primero en tu objetivo, y conoce exactamente lo que quieres conseguir con tu campaña. Si te centras lo suficiente en eso, tu campaña de marketing de influencers estará bien encaminada.

See also  How To Hide Category On Instagram?
[quads id=7]

Dada la importancia de planificar la colaboración con los influencers en las redes sociales, es esencial hacer esta planificación con una agencia de marketing digital. en caso de que estés planeando iniciar tu carrera como influencer, ¡haz clic aquí! Podemos ayudarte a conseguir más seguidores, suscriptores y espectadores.

[quads id=7]

Author

  • Emon Anam

    Introducing Emon, the social media maestro at Galaxy Marketing. With a touch of magic and strategic prowess, Emon transforms brands into digital supernovas. In the vast galaxy of social media, Emon is your guide to interstellar success. 🌌🚀 #GalaxyMarketingPro

[quads id=7]

Has Crypto Bottomed? Learn What Analysts Say Now!

Cryptocurrency is a digital asset used as a medium of exchange. Factors influencing its price include supply & demand, news events, speculation, technical & fundamental analysis. Is crypto at its bottom? Analyze charts & underlying economic factors to make informed decisions on whether now is a good time to invest.

Read More


0 Comments9 Minutes

is crypto the future

Is Crypto the Future? Unlock the Possibilities of Tomorrow Today!

Cryptocurrency is a digital currency that offers high security, low fees and fast transactions. NAN is a type of cryptocurrency with advantages such as no fees, instant transaction speed and smart contracts support. Discover why crypto may be the future of finance!

Read More


0 Comments8 Minutes

how to buy scrt crypto

What is Bayc NFT? Unlock the Possibilities of Non-Fungible Tokens!

Experience secure & efficient trading of digital assets with Bayc NFT! Enjoy access to liquid markets, a wide range of digital assets, low fees & more. Get in touch with us for social media marketing services today!

Read More


0 Comments10 Minutes

Micro-influencers vs Mega-influencers: Who should you be working with? |  Brand Ambassador
What is the difference between micro influencers and mega influencers? 42

This is one of the most asked questions today, when it comes to talking about influencer marketing. Who’s a micro-influencer? What do you understand by the term mega-influencer?   What makes them different yet important for brands and companies today? Is it worth investing in one and abandon the other? How can they help in social media strategy? This post covers all that’s related to micro influencers and mega influencers.

Author

  • Patrick Helms

    Patrick is our social media superstar. He worked for Fortune 500 companies before joining us a a senior account manager.

Prelude – before you delve deeper into the concept of micro influencers and mega influencers

By using the voice of well-connected people in their niche, brands can reach a relevant and already engaged target audience to increase sales. This specific strategy of advertising is referred to as Influencer marketing.

A 2016 survey shows that about 75% of consumers are more likely to buy something based on a social media referral. So, it’s easy to comprehend why influencer marketing is so up and growing every day.

See also  Search History: Can people see what you search on Twitter?
[quads id=7]

For buyers, influencer marketing acts as a digital form of word-of-mouth marketing. This remains one of the most successful ways to increase exposure for any company. Moreover, it’s also a win-win idea for brands. Did you know, companies generating an average of $6.5 for every dollar invested in influencer marketing?

And while it may seem tempting to dive deep into this type of marketing and put all your money into the most well-known influencer in your industry, that’s not always the best strategy. Before you proceed with the same, it’s imperative to understand the difference between micro influencers and mega influencers so that you pick up the one that suits your business requirements the best. Naturally, this will help you in making the most out of your investment.

What is a micro influencer – Knowing this will help you to understand the difference between micro influencers and mega influencers

These are typical consumers who are active on social media but don’t necessarily have many followers. These people post about products because they love them, not because they get paid for them. Micro influencers can be anyone, but what mainly defines them is that they are social media users with less than 50,000 followers.

See also  How To See What You Viewed On Instagram?
[quads id=7]

The more followers a social media user has, the less engagement they receive. Those with more than 10 million followers usually receive a relatively small rate of comments compared to micro-influencers with less than a thousand followers. In other words, the content created by micro-influencers is more in line with the old idea of word-of-mouth marketing.

What is a mega influencer?

These are the leading voices in their industry. Unlike micro-influencers, mega-influencers have a huge following, usually over 10,000, and their lifestyle usually revolves around their online presence or the fact that the person is famous in some way.

Mega-influencers are paid to post content so that brands can access their well-aligned and already engaged audiences. This is an example of a paid promotion that has been going on in the influencer marketing world forever.

[quads id=7]
Difference between micro influencer and macro influencer

But how can you leverage micro influencers and mega influencers to promote your brand?

The main benefit of using micro influencers to promote your brand is their relatively affordable cost. According to a recent report, micro-influencers with 2,000 – 50,000 followers charge between $137 and $258 per post on Instagram. When the number of followers reaches 100,000, the prices start to increase. Sometimes, it reaches $1,000 or more for a single post.

See also  The Most Useful Guide On How To Get Verified On Twitter

Micro-influencers are typical consumers, just like the people you want to reach. However, they are more popular and therefore, they are able to build a more solid relationship with your potential customers. However, there’s a downside as well – a smaller number of followers means, you may not reach as many people as you could with a mega-influencer.

Marketing with mega-influencers, on the other hand, has self-explanatory benefits. With them, you’ll have access to a large, highly engaged, and relevant audience. The disadvantages come in the way of increased costs. Employing the help of a celebrity or someone with a massive social following is not cheap, and most brands don’t have the budget for that.

[quads id=7]

The difference at at a glance

 Micro Influencers Mega Influencers
Who are they?Well-connected with their audience, these influencers gather a reach, that’s quite interested in their content. They always seek to monetize their work.Profiles used for large-scale dissemination. But, at the same time, they pass information to a huge amount of people; the engagement tends to be lower and the hiring values higher. Therefore, you should choose them carefully.
When to use them?They are meant for brands that seek more engagement with their target audience.  Recent A research pointed out that this type of content creators has a 22.2 times higher conversion rate compared to mega influencers.When your brand is going to launch new products or services that many people need to know about. They are also great for publicizing big events, promotions, and products that are easy to find out.
   
ExampleSamanta Luz  of  Wickbold’s ‘Do Seu Forno’ campaign. As a cook and a vegan, the influencer reaches two major audiences for the brand.Aciele Alcolea, who produces several contents focused on maternity, and engages in the campaign named ‘campaign of the Adoleta line.’

And now, which is the one to choose?

The choice between these two approaches depends solely on your brand and the audience you want to reach. While having a mega-influencer may seem like a tempting option, micro-influencers often wield more power over a more engaged and focused audience.

See also  What Were Instagram Influencers Before And After?

Marketers spent large amounts of money on influencer marketing in 2017 and to date, the trend is in. With marketers poised to spend more than ever in this area these days, it’s time to catch up.

But whatever option you choose, focus on your goal first, and know exactly what you want to achieve with your campaign. If you have enough focus on that, your influencer marketing campaign will be well on its way.

[quads id=7]

Given the importance of planning partnerships with influencers on social networks, it is essential to do this planning with a digital marketing agency. in case you’re planning for starting your career as an influencer, click here! We can help you in gaining more followers, subscribers, and viewers.

Author

See also  Instagram Follower Bot to Increase Your List of Followers

Has Crypto Bottomed? Learn What Analysts Say Now!

Cryptocurrency is a digital asset used as a medium of exchange. Factors influencing its price include supply & demand, news events, speculation, technical & fundamental analysis. Is crypto at its bottom? Analyze charts & underlying economic factors to make informed decisions on whether now is a good time to invest.

Read More


0 Comments9 Minutes

is crypto the future

Is Crypto the Future? Unlock the Possibilities of Tomorrow Today!

Cryptocurrency is a digital currency that offers high security, low fees and fast transactions. NAN is a type of cryptocurrency with advantages such as no fees, instant transaction speed and smart contracts support. Discover why crypto may be the future of finance!

Read More