Why Work With Micro-Influencers for Better Marketing in 2022
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Influencer culture is being penetrated with the growing age of social media along with the ongoing trend of influencer marketing. The school kids back in the 1990s who used to grow up seeing them be astronauts, doctors or engineers now want to be social media specialists. According to a study, surveyed around 2,000 Americans ages between 18-38 years, said if they get an opportunity to become an influencer they would be happy to be. With instant fame just with one viral post on the go, people keep on sharing pictures of their food constantly because “the phone eats first” or filming their walk down the street telling their followers about how their day is going. That’s how influencers are living their life to the fullest. Here comes different types of influencers i.e. Macro & Micro etc.

What are Micro-Influencers?

What are Micro-Influencers
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Any individual who has between 10,000 and 50,000 followers on social media is known as a micro-influencer. They are known for the particular area of interest and have very high rates of engagement from their audiences.  Micro-influencers aren't the classical celebrities, experts, or public figures rather they are specialized in a particular content about their interests only. They can be hair care experts, makeup artists or normal influencers having high audience engagement. So, if a brand works with a highly-relevant micro-influencer, it can extend the reach and user engagement rapidly. A long time ago, when micro-influencer was recently brought into the market, not only did a surge happen in content creators but it also changed the way brands approached influencer marketing. Today, the word micro-influencer is so common in the world of digital media that every other person is trying to be called an influencer.

Influencers develop a trust level that their followers blindly follow them and their advice. Consumers are more likely to buy from someone they know and trust. However, if a micro-influencer whom they usually follow suggests something, they trust this recommendation more than a TV commercial from a brand. Here comes the time when word-of-mouth marketing takes the stage.

Reasons to Work with Micro-Influencers for Better Marketing

Reasons to Work with Micro-Influencers for Better Marketing
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  1. More than 90% of customers have trust in the micro-influencers more than the digital advertisements or endorsements from celebrities.
  2. Consumers are more likely to buy something a micro-influencer suggests.
  3. Micro-influencers have a personal interaction with the audience, which makes them believe as "people like me." They have 22.2 times more conversations than a typical user because they are passionate about their niche and can choose the most argumentative topics to engage the followers.
  4. Their audience is more targeted and dedicated to the influencer's name, which makes them more attractive to the active sponsors than the other popular personalities in the niche. In other words, working with micro-influencers can affect your lead generation so far.
  5. Micro-influencers recommend options that are more affordable than experts or celebs with millions of followers. For promoting a product, they charge less, and they are agree to collaborate if the product meets their values and the needs of their audience.
  6. One of the most important reasons to work with a micro-influencer is that their availability to accept your offer is easier comparatively.

Most of the micro-influencers work with products on Instagram. In case you sell clothes, food, drinks, makeup, stationery, and stuff like that, then micro-influencer marketing should be your first choice. Some influencers work by purchasing likes, followers, and growth services through different websites that make their process of engagement easy. According to Galaxy Marketing Global, Instagram growth services have grown exponentially and gained popularity in recent years. Today, there are dedicated websites that work as Instagram growth services. Also, this trend of using an Instagram growth service was born since growing Instagram organically has become very difficult. These Instagram growth services aim to help you increase the reach, likes, and comments on your Instagram account.