Where to Find Social Media Influencers
Where to Find Social Media Influencers? 7

Research is the key strategy while searching for anything (i.e. where to find social media influencers). As a brand, for your influencer marketing, if you are not opting for any agency or platform to get your influencers, you need to develop connections with the influencers you wish to work with. For this, you would have to choose your focused niche and shortlist the influencers who rule in that niche. You can expand your approach but for the time being stick to one. If you were an active online person on social media, you would already have an idea of whom to choose. If not, you may have to conduct an extensive research.

This article will provide you with a step-by-step guide to find social media influencers fitting your brand image and requirements.

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Where to Find Social Media Influencers?

Social Listening

Social Listening
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To opt for the most efficient influencers for your brand, social listening can help to find social media influencers. You have to listen closely to where your brand is being discussed more. This is where you will be able to find the most influential voices to place your brand. Alongside, you also have to understand the industry you are in. It will help you make a better choice of which platform to invest in, for example, the beauty and fashion industry rules on Instagram and YouTube. Similarly, the video game industry rules on Twitch.

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Choice of Influencers

The next step is to decide your preferred kind of influencers. Do you wish to go for celebrities with a massive following? Do you wish to go for micro-influencers with followers less than 2,000? Or do you wish to opt for influencers with followers ranging between 5,000 to 10,000? This will determine your budget.

Influencer Rates

Once choice of influencers and budget is decided, you need to study their rates. You need to see whether they are working independently or are represented by an agency. Most micro-influencers work independently. However, celebrities are usually connected via a talent agency.

Determine Expected ROI

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In the next step, you need to figure out your expected ROI through social media marketing. It is important to strategically plan out the efforts of your chosen influencer. Here, “Galaxy Marketing” can help you get organic and genuine likes, comments, followers on your post; ultimately increasing the reach of the influencer and your post on their feed. You can also compare your expectations from the influencers in comparison to your competitors’.

There are usually two options:

  1. You creating an ad with the chosen influencer, or
  2. You let the influencer create a video with a mutual understanding of what you need.

The budget will be adjusted accordingly.

Influencer Marketing Tools

As this genre of marketing has started to prevail, the focus of many major brands (fashion, make-up, etc.) has shifted towards influencer marketing. Some even take a few influencers on their PR list over a contract and pay them accordingly.

Here are three out of many influencer tools (i.e. where to find social media influencers) circulating in the market. Some tools are free or freemium. Freemium are those tools for which you have to pay to use most of the features but do have limited time-free usage offers.

  1. Upfluence
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It is a full-scale platform for influencers with a very effective set of features. Upfluence has a database of over 3 million profiles of influencers. It has a very efficient algorithm of keeping each profile in check in terms of their reach and engagement. By searching through keywords, you can narrow down the huge amount of influencers to find the ones who fit your requirement.

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  • Aspire (formerly AspireIQ)
formerly AspireIQ
Where to Find Social Media Influencers? 10

It considers itself as an advocacy-based community intelligence-marketing platform. It contemplates your community to encompass like-minded customers, professionals, experts and so on. Aspire can be used to convert any connection into value. It has a database of over 6 million influencers. It is not free; you would have to buy a plan. However, it is free for influencers to join.

  • HypeAuditor
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This tool can be used to filter out the top Instagram influencers in terms of the level of engagement and number of followers. It then ranks them accordingly. The algorithm updates this list daily.


Influencer marketing is the new game now. Searching the right influencers for your campaign at the right place is very crucial and hence, this article; providing step-by-step guidelines and tools to help you save time and reach your destination faster and more effectively.

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