Generation Z
Influencer marketing and Generation Z 8

Introduction

“Generation Z” is the largest generation of consumers presently. 93% of parents today say that their children from this generation impact their purchases. For marketers, now is the time to know them. People born in 1995 – 2010 belong to this generation. They are on track to become the most educated and diverse generation ever. 

This part of society is multi-device and multi-tasking. Gen Z people are advanced and wish to move around advancements. These people live in many realities (digital, real-life, local, global), accepting the differences and focusing more on the truth. They share their values and are honest with the world.

Why target Generation Z?

This generation is the future. Unlike Millennial and Generation X, “Generation Z” likes to shop in-store. They don't wish to have an everyday experience about something. They want something new, something different all the time. These individuals have strong purchasing power. They are also changing the way we shop. They always have the internet at their fingertips. They look for deals first more than brands. A customer from this part of the population is always looking for discounts.

Value is the name of the game. They want discounts, but they will pay extra if the product is good. Gen Z people will automatically get lured towards any place that will speak for its value.

Influencer Marketing and Generation Z

Influencer Marketing and Generation Z
Influencer marketing and Generation Z 9

It is a match made in heaven. This generation loves and follows the influencers. The majority of them follow their recommendations. They prefer brands to feature influencers on social media to promote their products instead of fancy celebrities. They follow their advice and even wish to become one.

How is this generation changing the rules of the game?

Here are the five most important social media platforms to reach these people in the best way.

TikTok

TikTok
Influencer marketing and Generation Z 10

In the current era, TikTok is where all the trends begin. Generation Z prefers viewing ads with people who have the same vibe as them, and this platform does exactly that. 

Twitch

Twitch
Influencer marketing and Generation Z 11

Video games are no more what they used to be. Gen Z loves Twitch because they can play and surf through here. International competitions, brand sponsorships, big charity partnerships, and so much more happens on this platform.

Spotify

Spotify
Influencer marketing and Generation Z 12

Spotify is the radio for these people. This platform has become the best tool to search for podcasts, an increasingly popular pastime, and a good option for the most needed kind of marketing.

Instagram

Instagram
Influencer marketing and Generation Z 13

Instagram is not a new platform, but how these individuals use it has changed its game since it is the most photographed generation ever. These people share their values and honesty with others on the platform.

YouTube

YouTube
Influencer marketing and Generation Z 14

These young people turn to YouTube when they want entertainment or education. People behind the screen are providing both. Unlike Instagram, where many small, impactful people are present, this place has subscribers who focus on fewer ones. It might be because the ways of editing required to create videos these days are advanced in many ways. Many YouTubers invest heavily in their equipment to make better quality videos to attract views and gain more attention.

Galaxy Marketing” can offer its services by providing organic followers to these people. They will help increase the reach and engagement on the posts and help them impact more people. 

Conclusion

Connecting to other people behind the screen the way they do defines “Generation Z.” YouTubers review memes, people on Instagram share podcasts, gaming content appearing on TikTok, etc. We know these people are different in every way. These people impact the purchase decisions of other people on their favorite platforms. It is vital to understand that the age of these individuals on social media cannot predict the age of the audience. In the digital world, they crave honesty. Comments are more critical than likes. The depth of the reviews is more important than how good the product photo is. The marketing methods for these people have to be more engaging. Marketers should explore the right way to engage with this generation today through marketing to engage the customers tomorrow because they will be the most influencer-friendly yet.