Introduction

How to Work with Bloggers and Influencers
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The world of marketing has changed. Instead of using the press media and the regular media relationships to promote products, brands now prefer influencer marketing. Brands prioritize building solid relationships with influencers and bloggers. Brands need to understand “how to work with bloggers and influencers.” A brand’s reputation influences purchase behavior, impacts your SEO, and drives traffic to your website. The influencers and bloggers control all this. They are the gatekeepers of your audience.

Influencers and bloggers make the process of word getting out in the market about a new brand or a new product launch. Many business owners have their brands together but don’t have enough reach to attract customers. They have to work with influencers and bloggers.

In this article, ten steps for “how to work with bloggers and influencers” are highlighted. It will clear the way for collaboration.

How to work with bloggers and influencers?

So to understand “how to work with bloggers and influencers,” follow these ten easy steps.

1.  Know Your Audience

Know Your Audience
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Make sure you understand your audience’s age, gender, location, interests, hobbies, and desires. These are the people you want to target through the bloggers and influencers. When searching for influencers and bloggers you want to collaborate with, search their audience. You can also ask for a media kit from the bloggers and influencers.

2.  Know Your Offering

Determine what you can offer the bloggers and influencers the best in exchange  for putting up a post about your brand/product or sharing information on their social media channels. Many serious bloggers and influencers will require payment for their hard work, as many consider blogging and influencing their job, a full-time career. So make sure you pay the influencers worth the value of their work.

3.  Audit Your Current Blogger Relationships

If you already have current relationships with any blogger or influencer, try to maintain friendly contact. Stay in touch with them. You may also ask them to connect you with other influencers who match their vibe.

4.  Get a Tool and Build Your Lists

Get a Tool and Build Your Lists
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Making lists of potential influencers for your brand can be very time-consuming. It is worth investing in tools like GroupHigh, Cision, InkyBee, or others that can help you find relevant bloggers and influencers.

5.  Learn What Bloggers Want

Before approaching a blogger or an influencer, study them to understand their specific interests, needs, goals, and life circumstances. It will help you in making a more personalized approach. It will give the impression to the influencer that you are interested in working with them.

6.  Reach Out and Introduce Yourself

It is recommended to email or send a DM on their social media channels to say hello and appreciate their work. It is always a good idea to enjoy and show interest in their work.

7.  Send the “Pitch”

Once you have made your list of potential influencers for collaboration, researched them, and sent an introductory email about your brand, you are ready to pitch in the proposal for collaboration. Personalize the proposal email for each influencer. Make it sweet and concise.  

8.  Be Accessible

As the bloggers or influencers respond and your partnership begins, make sure you are always easily accessible to them to provide answers to any questions that come from them.

9.  Say Thank You

Always thank the blogger or influencer for their efforts when they post and share information about your brand. A thoughtful email, a handwritten note, or a discount code; send in anything that would make them feel valued. It will also motivate them to use your product.

“Galaxy Marketing” can offer its services here by providing organic followers to the influencers who will help increase the reach and engagement on the posts.  

10.  Maintain and Build Relationships

Keeping in contact with the bloggers and influencers is an excellent strategy for future blogger outreach campaigns.

Conclusion

These ten steps for “how to work with bloggers and influencer” will make your way smooth and accessible throughout the collaboration. As a brand, you want to minimize any potential risks before, during, and after the partnership.