How to Recruit Social Media Influencers
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Introduction

An Influencer is the term used for someone who holds the power to influence the ideas and opinions of others, their followers. About 75% of consumers say that these influencers influence their purchase decisions. Brands acknowledge this huge percentage. Everyone uses mobile phones and has social media just one click away. Almost all of them follow all prominent social media.

Brands approach influencers (or vice versa) for a collaboration, that matches their values. However, the process of “how to recruit social media influencers” is very important to handle. If the wrong influencer is collaborated with, the whole campaign can fail.

This article will share a step-by-step guide for the recruitment of the right influencer.

3 step guide for how to recruit social media influencers

1. Summarize your Brand

Summarize your Brand
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It is very important that you yourself are aware of your brand from the scratch. There is nothing hidden from you about your brand only then you will be able to find the right social media influencer.

Step 1

Write down five words that describe your brand to better understand your brand values.

Step 2

Understand your key target audience.

Step 3

Search online for people who use products or services from the same category as your brand offers.

Marketing your brand through influencers gives it a new direction. It not only acts as an entity for your brand but also brings a human touch to it. “Personal” is what the customer wants now.

2. Search online for potential social media influencers and start a conversation 

You have to search through Instagram (the most prominent social media) and other platforms along with your social media team (if any). Look for influencers who cater to the same niche or category your brand offers. Filter out those who have the highest engagement rate and reach on their page.

Engagement is very necessary to analyze. Influencers with thousands of followers might not have the same engagement rate as someone with a few thousand followers.

There is no specific manual for a brand to start a conversation with the influencer. All you have to do is:

  • Shortlist the most suitable candidates for the campaign.
  • Send them an email briefing about the campaign, telling your expectations.
  • Add a proposal for collaboration in your email.

If your brand is prominent enough, you will have influencers with similar values and interests approach you themselves.

Influencers have their own brand image, values, and personality. As a brand, make sure you are not changing that. You just have to find someone who matches your vibe. Surf through their page, evaluate their content and see if they can give you what you want.

“Galaxy Marketing” can offer you their service with organic followers who will engage on your campaign post(s), increase reach and make it a huge success.

3. Define a budget for your campaign and influencer

Define a budget for your campaign and influencer How to Recruit Social Media Influencers?
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After you have determined an overall budget for your campaign, you have to define one for the influencer. The price of influencers would vary depending on their reach. More the reach more they will ask for. You have to compensate the influencer in a just manner because in themselves they are a personal brand. Take it as two brands are collaborating.

Influencers have their own rate and terms of working. There is no defined structure for them, which they have to follow. They are completely independent entities.

Therefore, it is wise to plan a budget in consideration of the influencer you are planning to collaborate.

Conclusion

The whole process of “how to recruit social media influencers” is not as complicated as it may seem. You just have to follow these three steps and your journey of finding the most suitable and right candidate for a marketing campaign will be very smooth. This process seems time-consuming but when you are going in a direction, it saves up a lot of time.