How to Approach Brands as an Influencer
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You are just starting and don’t know how to approach brands as an influencer? Are you scared of sending emails to different brands for collaboration? Well, don’t worry, you are not alone. It is natural to feel so. When you are starting, different questions pop up in mind, like, if you are even qualified enough to ask for collaboration or what if the brand does not get back to you, would that mean you’ve been rejected forever? And the list continues.

Taking the initiative of approaching a brand for collaboration is a big, major step in itself. This shows that your intentions to become successful are in alliance.

 When it comes to approaching a brand, it is all about how to write a killer email that would show the brand your potential and confidence, good enough to get a response.

This article will teach you how to approach brands as an influencer in the most convincing way, how to write the best emails for collaboration, specific tips that will prominently help you along the way, and a few writing examples.

How to Approach Brands as an Influencer?

A few steps you need to consider and your ship will sail. To start as an influencer you need an audience. “Galaxy Marketing” offers a fast and simple way of buying genuine and organic followers, likes, and comments increasing your engagement.

Organic Approach towards a Brand

Organic Approach towards a Brand
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It is necessary for you to do some prep work. Naturally, start talking about that specific brand on your social media (Instagram, preferably). It is very important in making things easier for you. It will give the impression of your loyalty be it as a customer or a supporter. If you own something from the brand, talk about it in your IG stories or mention it on your feed and tag the brand’s official page. Nothing goes unnoticed. If you do not own anything from the brand, share a post from the page on your story and tag the brand saying a few nice things about it.

The brand will acknowledge your dedication through these efforts making you an ideal candidate for collaboration.  

Your Vibe coinciding Brand’s Vibe

Any brand would evaluate an influencer to see if collaboration with them would make sense, especially to their audience. You evaluate yourself before that. Sit for a moment and analyze your style, your values, your motive, and compare it to the brand has to see if there is an alignment. Being a micro-influencer would give you an edge because in many ways you will be more prepared to present yourself to the brand in a way they wish.

However, it is very important to keep in check that you don’t alter yourself completely to fit in for every brand. Keep your authenticity and originality intact.

Find PR contact of that brand

After all the analysis, you have to look for the most appropriate contact through which you will get to the brand.

Engagement with the Brand’s Instagram Account

Engagement with the Brand’s Instagram Account
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Organic love is always the best way to show your commitment and dedication. Engage with the brand as much as possible on their official page. Comment, like and share their posts. Mention them in your stories. Send a few nice words appreciating the brand. This will show your love for the brand

Prepare and Design your Media Kit

A media kit is like a CV for influencers but different from the usual ones we see around. It includes your short bio, a description of your services; audience data, your statistics, and everything that you need the brand to see to affirm that you are their ideal candidate. It is crucial in this aspect (i.e. how to approach brands as an influencer).

GENERAL POINTERS

  1. The PR people of a brand are usually busy receiving tons of emails every day.
  2. So, keep your email short, to the point, and concise.
  3. Don’t make the brand work and look for information for you.
  4. Add links to your Instagram page; attach your portfolio, media kit, and any other important information needed in the email.
  5. Be professional at all times and don’t be scared to show your true self. Be you.
  6. When approaching different brands, make each email personal and avoid copy-pasting.
  7. Introduce yourself well, explain the reason for approaching and close the email with a question that needs an answer.

Conclusion

The idea of how to approach brands as an influencer might be scary at first but when you take things slowly and systematically, things tend to ease out. You know what you are doing, you have a command and control over things, and you plan out and successfully get your ship sailed.