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Yes, you read it correctly! 

That’s the amount of data produced every day. 

With so much customer data at their disposal, organizations have just the right ingredient to succeed in the digital age.

The majority of customers are now online, leaving a digital trail across networks of search engines and social media sites. If used in the right manner, this massive amount of information can provide significant customer insights.

This is where customer insights tools come into play.

Top 7 Tools to get beneficial customer insights

With the right customer insight tools in your arsenal, you can construct an accurate image of your consumers and detect their preferences. However, for that, you need to determine the type of data you need to collect.

The right type of information, together with the appropriate tools, will allow you can accurately define your customer personas. This, in turn, will help you deliver customized customer experiences that would be beneficial for your business

Here are some of the best tools you can use in this digital era to get beneficial customer insights.

  1. 123FormBuilder
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To derive relevant audience insights, first, you need to collect data. When it comes to gathering customer data, online form builders are a must-have tool in your business arsenal. 

123FormBuilder offers a simple and secure way to collect data in a regular and automated manner is 123 Form Builder.

With this tool, you can rapidly create completely responsive forms that capture data and save it for future use. Web-based forms are user-friendly and instantly editable, allowing you to go paperless in just a few simple steps.

123FormBuilder gives you access to a no-code, drag-and-drop free form builder tool to help you create secure online forms, surveys, or quizzes. The platform has over 2000 form templates (the number keeps updating every day). With this tool, you can securely acquire the information you need from your customers and employees.

With 123FormBuilder, there are a plethora of occasions you can utilize. For instance, you may use an order form to get paid online, an event registration form to register attendees for your event, an application form to gather requests, or a feedback form to gain customer feedback about your product or service

What’s more interesting is that you can link your online form set-up with 4,000 other third-party tools, including Shopify, Wix, Marketo, Dropbox, Google Drive, and HubSpot. You can easily deploy 123FormBuilder with your website, irrespective of the platform.

When it comes to online forms, it is crucial for businesses to remain compliant with international policies. 123FormBuilder does just the thing and its forms are GDPR and HIPAA compliant. Now it is easy to create forms online with multiple security layers, which ensures that your and your customers’ data remains safe and secure.

  1. YouTube Analytics

Did you know that YouTube, being the second largest search engine in the world, has its own set of tools that can help businesses get customer insights?

Many businesses publish a lot of videos on YouTube but their common mistake is that they do not analyze their audience's behavior. As a result, it becomes tough for them to understand their target audience’s behavior and tendencies.

This is where the YouTube Analytics tool comes to the rescue. You can use the tool to analyze data, which can provide remarkable customer information.

To learn more about your audience and their sentiment, visit the 'demographics page'. In this section, you would be able to learn about the location and age of people who watch your videos. Once you know what your audience wants, you can then create personalized content that caters to their wants.

Also, given that you have the right type of audience information, it can help enhance your conversion rates because you would be knowledgeable about customer pain points and accordingly you can develop your offerings.

  1. Facebook Audience Insights
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If you still think Facebook is merely a social media website, then you are mistaken. Facebook has slowly transitioned into a whole new platform, of which social media is just a small section.

Today, we are talking about Metaverse and Facebook has emerged as one of the key players in this uncharted business territory. However, we are not about to discuss the metaverse today. Today, our focus of attention would be the American giant’s Audience Insights tool. If you have been willing to know how to use social media for market research, this tool is the ideal one for you.

Facebook Audience Insights gives you tons of data about your target demographic, which, if used strategically, can help you laser-target your advertising campaigns. And guess what, greater targeting ensures that you only pay to reach the people that are most likely to buy your products or services.

Audience Insights can help you have a sneak peek at your posts to understand which of them are performing well. Consequently, you can tweak those of your posts that are not performing up to the mark. Besides, the tool offers enough insights to track your customer’s digital footprints, where they are, at what time they come online, and so on.

This particular feature of the Audience Insights tool allows you to craft your brand voice and engage with your audience in the most meaningful way ever. You can also receive more specific information such as your average audience’s job titles, relationship status, hobbies, etc. This kind of knowledge is essential for maximizing your marketing reach on Facebook and reaping the full benefits of most engaging clients.

  1. Social Mention
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Fourth on our list is Social Mention. It is a free application that provides marketers with real-time social media analysis. It compiles all of your brand's social media mentions into a single stream, where you can take a look at all the hashtags and popular keywords used and the websites where your brand has been mentioned.

One of the greatest features of Social Mention is that it keeps a track of over a whopping 100 social networks. If you have been looking for a free tool that allows you to listen to your audience, Social Network is the one you should adopt.

Using Social Mention, you can analyze in-depth data and assess your brand’s influence in four areas: strength, sentiment, passion, and reach. In short, it’s the go-to tool for marketers who are willing to take scientifically driven customer engagement decisions.

  1. Make My Persona

You have heard of HubSpot as the most popular tool for SEO specialists and internet marketers. But did you know that they have a free tool that allows marketers to draw a "Buyer Persona" or customer profile, which may be immensely valuable for a marketing campaign? Yes, you guessed that right. Here we are talking about HubSpot’s “ Make My Persona” tool.

Let’s be clear upfront. Make My Persona is not a typical market research tool, but what it can do is invaluable. It can inform marketing teams about anything from a target demographic's background and education to their professional information and working goals.

In short, it requires you to follow a set of steps, at the end of which, you will have access to a fully personalized customer persona for your social media and digital strategy campaign needs. What’s more interesting is that the tool prepares audience personas based on real-time data. This ensures that your marketing strategy would be up-to-date, keeping the real-time statistics in mind.

And more importantly, this particular tool is completely free.

  1. Living Facts

Let us move to the next tool on our list; Living Facts. 

It’s a highly useful tool for marketers to derive crucial facts about certain groups of the population, using easy-to-understand stats and visuals to cater to professionals of all experience levels.

Living Facts is divided into multiple segments, such as demographics, money, health, trends, and so on, resulting in generating insights that are unlike what anything else on this list provides. One thing to keep in mind though is that Living Facts only provides data about the US market.

If your company mainly deals with customers in the USA, this tool can prove highly beneficial, especially because it offers deep insights into the data you are looking for.

  1. Answer The Public
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Last but not least, on our list is “Answer The Public”, which is a free market research tool that assists marketers in determining what queries people are asking on the internet. When you type your topic into the search box, you'll see a selection of relevant topics, questions, and search terms.

Let us use an example. 

Suppose you search for the term “content marketing.” In return, the tool will offer you the “what”, “who”, “when”, how” of content marketing. Customers are looking for a wide array of information regarding the topic you want to focus on. This way you can expand your keyword research game and focus on those relative search terms that you didn’t consider before.

In short, Answer The Public allows you to take a look into the audience’s mind and figure out what they are searching for. The answers you get from this tool might help you build new products or services, and allow you to invest in extended content creation based on these topics.

Conclusion

Technology has changed the way businesses run in 2022

Understanding client behavior, intent, and interests have become crucial in producing highly engaging marketing campaigns, be it on social media or the internet as a whole.

Getting access to appropriate information provides you with concrete suggestions and ideas for making positive changes in your marketing and product-building strategy.

Market research might be costly, but the right tools can save a lot of money. With a concrete research strategy coupled with state-of-the-art tools, companies can learn more about their target clients' behaviors and purchase patterns.

We believe that the tools we have mentioned in this article will help you level up your customer insights game and offer you a new perspective on how you should conduct business.